11. Developing Product Strategy Materials and parts Supplies/ business services Capital items Industrial goods classification
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16. Developing Product Strategy The Product Hierarchy Need family Product family Product class Product line Product type Item
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19. Developing Product Strategy Product-Mix Width Home & Personal Care Foods Product Line Length Product-Mix Width and Product line length of HUL Rexona Pears Dove Breeze Hamam Annapurna Wheel Liril Knorr Lipton Rexona Close-up Clinic Pond’s Rin Lifebuoy Kwality walls Kissan Bru Brooke Bond Lakme Axe Pepsodent Sunsilk naturals Fair & Lovely Surf Excel Lux Ice creams Foods Coffee Tea Color Cosmetics Deodorants Oral care Hair care Skin care Laundry Personal wash