Learn how to maximize your mobile event app through sponsorships and strategic promotion.

1. Mobile Apps for
Events and Meetings
How to
Market
Your
Event and
App

2. Identify Your Audience
The typical meeting or event app can include many audiences
from sponsors to exhibitors, but the most critical focus should be
on attendees.
A mobile app allows you to communicate real-time information
attendees have at their fingertips.
Your app should feature tools that eliminate
paperwork, reduce the hassles associated
with traveling to a new city or event venue
and enable attendees to network and
share information.

3. Build Awareness
• Determine how to build awareness of your app with your
attendees so they know about the app and how to find it.
• Make the app available for download from your website and other
mediums. Consider using a QR code for fast downloads.
• Write a detailed description of your app explaining its features.
Use relevant keywords.
• Mention your app in supporting marketing efforts like brochures
and direct mail.
• Use social media to promote your app with links to download it.
• Encourage your audience to spread the word about the app.

4. Add Value
Your app should include all the information attendees, exhibitors
and sponsors need including:
• Session descriptions and speakers
• Schedules and locations
• Exhibitor listings and maps (possibly interactive)
• Local restaurants, hotels, etc.
• Social media access
• The ability to receive push notifications
• Links to documentation downloads
• Feedback tools like surveys and polls
Engage, Inform, Connect

5. Monetize!
These can include:
• Branding opportunities throughout different sections of the app
• In-app banner ads
• Full-screen ads or videos
• Enhanced exhibitor listings with
detailed information
• Speaker or session sponsorship
Your app can include sponsorship opportunities
to help defray the costs of development.

6. Contact us to learn
more about the
benefits of mobilizing
your next
event or meeting.
www.usmotivation.com
information@usmotivation.com
1.866.885.4702