Sales promotion presentation

Learning Objectives: Chapter 16 Sales Promotion and Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roles of Sales Promotion and Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Steps in Developing a Sales Promotion and Merchandising Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Difference between Special Communication and Special Offer Promotions ,[object Object],[object Object]

Special Communication Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special-Offer Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special Communications Methods Roles and Advantages

Specialty Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trade and Travel Show Exhibits ,[object Object],[object Object],[object Object],[object Object]

Point-of-Purchase Displays and Other Merchandising Materials ,[object Object],[object Object],[object Object],[object Object],[object Object]

Point-of-Purchase Demonstrations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Educational Seminars and Training Programs ,[object Object],[object Object],[object Object],[object Object]

Special Offers Roles and Advantages

Coupons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price-Offs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Premiums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contests, Sweepstakes, Games ,[object Object],[object Object],[object Object]

Contests, Sweepstakes, Games ,[object Object],[object Object],[object Object],[object Object],[object Object]

Travel Trade Inducements ,[object Object],[object Object],[object Object],[object Object]

Recognition Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Continuity Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gift Certificates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales promotion presentation

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Sales promotion presentation