US Business Funding: Have your business faces the problem of decrease sales in summer? Here US Business Funding shares some ways that helps you to deal with summer decrease in sales. For more information you can visit at http://www.usbfund.com/ .

1. Ways to Deal With Summer
Decrease in Sales

2. Introduction
So, summers are usually the slowest time
of the year for business. There are so
many ways to turn this off peak time into
something really productive for your
business. Here are 5 ways to deal with a
summer sales slump effectively. These
major changes in the way you do your
business will definitely help once the peak
season starts kicking in.

3. Start a Social Media
Marketing Plan
Don’t have a Facebook page or a Twitter
account set up yet? Now is the time to set up
your Facebook page and even start a
Facebook ad campaign. You can easily do
A/B testing on social media ads at this time
since there’s really not much to lose, is
there?
Optimize your Google + account and set up
your business on Google maps. Set up a
twitter account and start tweeting about
promotions and upcoming events of your
business. Social media marketing is about
building your list and your audience, so now
is the time to do this.

4. Update Your Website and Apply
Some SEO on It
Is your website already mobile-friendly? Or is your website
still on the old-school desktop-based platform? It’s time to
make your website mobile-ready. Having a mobile-ready
website will help your website be easily found on search
engines. You can hire a web developer to redesign your site,
or if you have someone doing this in house, you can
brainstorm with them and possibly do an overhaul of your
website. Update it to the most modern website designs and
see how your website visitors respond. Announce your new
website design on your social media accounts and gain more
visitors.

5. Relevant Products or
Services
If you run a snow-plowing business, why not
venture into landscaping so that you can cater to
the needs of your clients during summer? This will
even make your business a one-stop shop for any
outdoor cleaning or overhauls they need for the
whole year.
Expand your business by growing your product
list. It’s never too late to test the waters and since
you have some time on your hands, find the best
way to make the most out of that time, and even
make some sales out of it.

6. Find Other
Niche Markets
Your business can definitely find other sources of income by
serving related niche markets. Say you’re a bakery that sells
Christmas cookies, you can leverage your market by selling sugar-
free products or gluten-free cookies. This serves another market
which is the “people on a diet” market, which is great for
achieving that summer body.
There are so many products that you can add to your product list,
and if you are lost and don’t know where to start, check your
competition. Who is that other store that just keeps selling the
whole year. Be as open-minded as you can as there are stores that
you might not view as competitors, but they actually are. Is that
cupcake store at the corner of your street competition? Yes, and
you might just be missing out on sales because you haven’t
expanded to other niche markets. You are targeting your existing
customers and possibly driving new customers to your business,
which will also help increase your sales during your peak season.

7. Start an Email
Marketing Campaign
Now is the time to utilize that list of
customers and prospects saved in your hard
drive. Now that you have added products
based on the season and finding other niche
markets, you can now let your existing
contacts now about it. You can use a website
called Mailchimp and upload your list there
and be guided on how to start your email
marketing campaign, or you can hire an
agency to do the work for you.
Now is the time to invest some money on
internet marketing. Every year, the
percentage of people finding businesses and
services online is increasing and it is time
they find you: on their emails, on search
engines, and on their Facebook accounts.

8. Venture in Other Locations
Where Your Peak Season Is
Your business is based in the US and your selling snuggly
pajamas. Why not venture in selling your pajamas globally, like in
Australia? Go where the season is! Set up an eBay store and start
selling your products anywhere in the world where the season is
an exact match for your product. Start looking for shipping
companies that will ship your products cheap to other countries,
or tie up with couriers so that you get better deals.
There could be some permits required for shipping to other
countries, but you have all the time in the world to do your
research. Again, research your competitors. Check if they are
shipping globally as well.

9. Slide Title
• Make Effective Presentations
• Using Awesome Backgrounds
• Engage your Audience
• Capture Audience Attention

10. Slide Title
• Make Effective Presentations
• Using Awesome Backgrounds
• Engage your Audience
• Capture Audience Attention

11. Slide Title
• Make Effective Presentations
• Using Awesome Backgrounds
• Engage your Audience
• Capture Audience Attention