Marketing with Twitter

Marketing With
Twitter

Urvi Mehta
PR Easy
www.PREasy.com

Copyright 2010 PREasy.com LLC
www.twitter.com/urvimehta

A Little Bit About Me


Agenda
What is Twitter
Creating Your Twitter Profile
How To Find Prospects
What to Tweet Out
3rd Party Applications to Use
Final Tweetbits


What is Twitter?

Twitter is a free Social Networking and Micro-
Blogging service that allows its users to send and
read other users' updates (otherwise known as
tweets), which are text-based posts of up to 140
characters in length.
Answers the question: What are you doing?
Like a giant chat room, except you choose the
people you follow
Twitter is like IM, it’s casual, it’s personal, it’s
instant gratification


Twitter Stats

Twitter has over 50 million registered users
7 million unique visitors in February, which
represents a stunning 1,382 percent growth
since last year.

Source: http://news.cnet.com/


Twitter Lingo

Tweet – a msg of 140 characters or less
Hashtag – tweets that start with # (tracking)
@replies – Message to user (public)
DM – Direct Message (private)
Re-Tweet (RT) – To post a copy of someone
else's tweet on your own account.


Twitter 101

Create Your Profile
Put your picture
Customize background
Twitbacks; TwitterBackgrounds; Tweetpages
Introduce yourself
Fill out profile completely
Keywords in Bio (160 characters)
Be a good conversationalist
Listen, respond
Contribute relevant, useful material


Business Credit


@SouthwestAir


What Big
Corporations Do…
Monitor brand perception
Support current customers
News Broadcast
Deals


Brand
Management


@starbucks


Support
Current
Customers

@ComcastCares


News
Broadcast


@cnnbrk


Deals


@DellOutlet


What You Can Do…

Spread your brand message
Enable word of mouth marketing
Gather and develop ideas


Step 1:
Find Prospects


Twitter Directories

Twellow
Twitter Yellow Pages
WeFollow
GeoFollow
TwitterCounter
JustTweetIt
Twibs


Twitter Search


Strategies to
Grow Followers
Keep your profile updated
Post 3-5 times a week with good, helpful content
Follow Friday
Start recommending people that you are following to your
group. They will return the favor to their followers
Re-Tweeting
You are telling your followers that you're posting something
that you found interesting from someone else. You give
your followers the opportunity to check out the original
Twitter user's profile in case they find that person's posts
interesting and choose to follow them as well.


Step 2:
Engage
Community

@ChrisBrogan


@JimandKelly


What can you share

Blog Posts Videos
Articles Podcasts
News Pictures
What’s happening Deals of the week
Events New Product
Tips


www.stufftotweet.com


www.popurl.com


What can you promote

Live Events
Teleseminars
Webinars
Sales for Retail Store
Slow at Restaurant – Send out a Tweet
Affiliate Products


Black Finn Royal Oak


@MattBacak Promoting
Marketing Madness Seminar


Use Favorites to Save
Highlights


Save Testimonials


Automate
and
Manage Multiple
Accounts

http://www.socialoomph.com/


www.hootsuite.com


Status Updates

Ping.fm
Updates Twitter and other Social Networking
Sites all at the same time
www.ping.fm


TwitPic

Easily post your photos and share them on
Twitter
www.Twitpic.com


www.yfrog.com


TwitHire
Free Job listing board.
Employers can promote their employment opportunities to
social, savvy job seekers
www.TwitHire.com


URL Shortners

Tiny URL
http://tinyurl.com/
Bit.ly
http://bit.ly
Snip URL (View Unique Clicks)
http://snipurl.com/
BudUrl
http://budurl.com


http://www.twitdom.com


Final “Tweetbits”…
Be honest. Have fun. Don’t do hard sell

Twitter about stuff that has to do with your
business, and also Twitter stuff that helps people
get to know you

Get active and follow others.

Share links, Insights, trends, things that are new,
timely or current. Be personal.

Efficient is the key to Twitter…. short & sweet.


Final “Tweetbits” (con’t)

Respect the people you follow. Be interesting. Listen first,
tweet second. Don’t waste words.

Keep your Twitter updated and the followers will come.
Stay up-to-date and you will reap the benefits.

Look beyond the obvious (traffic, sales etc.) Add value.
Build relationships. Think LONG term.

Think before you hit send. 140 characters have the power
to help, heal or be miss-understood.


Social Media Michigan

Meetings on 3rd Thursday of each month
Located in Livonia at EMU Campus
Time: 6PM to 9PM
First Meeting is Free ☺
March’s Topic: Mobile Marketing


Let’s Connect…

Urvi Mehta
Facebook: www.facebook.com/urvimehta
Facebook Fan Page:
www.facebook.com/socialmediagal
Twitter: www.twitter.com/urvimehta
LinkedIn: www.linkedin.com/in/urvimehta
Blog: www.urvimehta.com
PREasy: www.preasy.com
Social Media Michigan: www.socialmediami.com


Marketing with Twitter

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