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Information
     Marketplaces
     The New Economics
     of Cities
     Urban Systems Collaborative
     16th December 2011
     Volker.Buscher@Arup.com




•© Arup/Marcel Lam Photography




•1
Cities Work
       Postcards from the Future
       By Robert Graves and Didier Madoc-Jones




•3   Image © Robert Graves and Didier Madoc-Jones
Energy Consumption
IMF, BP
TOTAL TONNES OF                                                   12

       CO2 EMISSIONS (BN)                                       CHINA


       Energy Information Administration                                 10




                                                                U.S.A.   8




                                                                         6

                                                                EUROPE

                                                                         4



                                                                 INDIA
                                                                         2




                                                                         0
     1980                1990              2000   2010   2020     2030


•5
Our Shrinking Earth




     1900   1950          1987       2005        2030   2050
     7.91   5.15          2.60       2.02        1.69   1.44




                              YEAR
                   Hectares of Land Per Capita



•6
The Challenge for
     Africa – A great Place
     to Live
     Development through protecting the environment

     Wangari Maathai   Nobel Laureate




•7
Modernising Cities




•8
Drivers of Succeed great places to live and
     Continuing to Change:

     work
     Chris Vein
     Deputy U.S. Chief Technology Officer
     Executive Office of the President




•9
Information
Marketplaces
The New Economics
of Cities
•5
•11   The C40 Cities
62% of “smart”
          actions taken are
        related to transport,
           buildings and
            connectivity.

      Few leading cities are
      beginning to invest in
      integrated technology
      approaches.



 •5
•12
C40 city actions
  20
                                                                       implemented
  18
                                                                       planned
  16
  14
  12
  10
   8
   6
   4
   2
   0
       Smart grid   Smart energy   Smart water   Real-time transport         Electric
                     metering       metering        information              vehicles
Control Centres

                                                    Walking & Cycling

                           Traffic Light Priority

 Real-time Bus Info




Wayfinding                                                Journey Planner



                                Emissions Reporting

                                                                        Sensing movement

       Bus Rapid Transit                                                © Image Copyright




•14
Energy visualisations
Jätkäsaari, Helsinki




 •15   Smart Estate Visulisation
Sensing movement
SFPark, San Francisco




•16
Underground Retail
Tesco’s Seoul




http://www.dailymail.co.uk/sciencetech/article-2021064/How-buy-
•17
groceries-virtual-supermarket--train-platform.html
Hong Kong AR
Arup AR team



•18
“We have so many service providers
       coming to us with a „smart city‟ offer, but
       they don‟t seem to understand that it‟s not
       just a matter of finding the newest, most
       complex system available. They know they
       have the product to sell and cities know
       they would like to be smarter, but there are
       a number of competing factors that go into
       making a match.”
                               Adam Freed

                               Deputy Director for Long-Term Planning

                               and Sustainability, New York City




•19
Layers of smart city value
Digital city operating model

                  No control over citizen                      Control over citizen
                  or customer relationship                     or customer relationship

 Control          Enabler                                      Integrator
 over digital
 infrastructure
                  Facilitating city services: can be open      Governmental city services: Somewhat
 assets           data initiatives or outsourcing of service   more closed approach, can be high cost
                  creation based on provided datasets.         depending on implementation
                  Stimulating development is key
                  Examples                                     Examples
                  SF Data, Apps for Amsterdam,                 311
                  NYC Data Mine, London datastore              London cycle hire


 No control       Neutral                                      Broker
 over digital
 infrastructure
                  Unsupported City Services:                   City-branded services: An unlikelier
 assets           City government does not take initiative     scenario that would be targeted at city-
                  and relies on privately funded projects      branding and city-marketing, more than
                                                               service provision
                  Examples                                     Examples
                  Trip Advisors, Some EV schemes               Ljubljana Tourist Card
Connecting smart cities to value
Rates of change in open APIs
associated with city infrastructure
Information Products – example value chain
Strategic Sourcing




•25
Framework for a smarter city
Time for Leadership
      Information Marketplaces: The new economics of cities




                                 1. Economic development
                                 2. Great places to live and work
                                 3. Growth in the ecological age
  •http://www.istockphoto.com/



•27        Information Marketplaces: The new economics of cities
Digital
      Infrastructure
      Hyper Connectivity
      Consumerisation
      Social
      Cloud
      IoT




  •http://www.istockphoto.com/



•28    Information Marketplaces: The new economics of cities
Smart
                                                    Estate

                                 Intelligent
                                 Buildings

               Smart
               Cities



•29   Intelligent Cities – Impact on Intelligent Buildings
urban redevelopment




       Raising the quality of life
       whilst reducing carbon
       emissions
      •© Image Copyright




•30   Low2No, Helsinki
•31   City as a System
•32   Examples – Mushereib, Doha
The
      £80 sqft
      question?


•33
more2nd
      for
          30%
      Less !


•34
Living Workplace

                          25 % less
                          work stations
                          20 % less
                          office space
                          15 % less
                          cost
                          Top Staff
                         Example Global Bank




•35
A new
      $2.4 bn
      market

•36   Real Time Real Estate
Real Time
  Real Estate




                                               Metering
                      Lighting

                                 Access
                BMS




                                          ….
                                                                ERP
        iBMS                                                   Systems


                                 IP


                      HVAC

                      plc                          Utilities
                      fan coil




•37
Executive                   Public                                     Personal


                                             automate                                                              Arup / Experentia Low2No                   Arup / Experentia Low2No




                                             & control                                 Carbon Reporting            Office Lobby                                My consumption
                                                                                       Office Utilisation          Analyst                                     My role
                                                                                       Supplier KPI’s              Press                                       My control




                                 Information Flows                                         Collect      Analyse                               Use
                                                                                                                                                     ERP
                                                                                                                                                    Systems
                                                  Metering
                      Lighting




                                    Access
                BMS




                                             ….




          ICT                                                            ERP Systems




                                                                                                        Real Time Real Estate Information
                                       IP




                         HVAC




                                                                                       1 Building
                                                             Utilities
                         plc


                         fan coil




•38   Real Time Real Estate
Executive                       Public                                     Personal


                                             automate                                                                  Arup / Experentia Low2No                   Arup / Experentia Low2No




                                             & control                                 Carbon Reporting                Office Lobby                                My consumption
                                                                                       Office Utilisation              Analyst                                     My role
                                                                                       Supplier KPI’s                  Press                                       My control




                                 Information Flows                                            Collect       Analyse                               Use
                                                                                                                                                         ERP
                                                                                                                                                        Systems
                                                  Metering
                      Lighting




                                    Access
                BMS




                                             ….




          ICT                                                            ERP Systems




                                                                                                            Real Time Real Estate Information
                                       IP




                         HVAC




                                                                                       100 Buildings
                                                             Utilities
                         plc


                         fan coil




•39   Real Time Real Estate
Executive                       Public                                     Personal


                                             automate                                                                  Arup / Experentia Low2No                   Arup / Experentia Low2No




                                             & control                                 Carbon Reporting                Office Lobby                                My consumption
                                                                                       Office Utilisation              Analyst                                     My role
                                                                                       Supplier KPI’s                  Press                                       My control




                                 Information Flows                                            Collect       Analyse                               Use
                                                                                                                                                         ERP
                                                                                                                                                        Systems
                                                  Metering
                      Lighting




                                    Access
                BMS




                                             ….




          ICT                                                            ERP Systems




                                                                                                            Real Time Real Estate Information
                                       IP




                         HVAC




                                                                                       1000 Buildings
                                                             Utilities
                         plc


                         fan coil




•40   Real Time Real Estate
Real Time Real Estate:
                  • Tenant Services
                  • Performance Contracting
                  • Environmental Management
                  • Property Management
                  • Utilisation Management
                                                    Smart
                                                    Estate

                                    Intelligent
                                    Buildings          destination   cost   design




               Smart
               Cities



•41   Intelligent Cities – Impact on Intelligent Buildings
we are free to
                          think differently.




Volker.buscher@arup.com
Director | Arup                          •© Arup/Marcel Lam Photography




•42

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Information Marketplaces - The New Economic Cities

  • 1. Information Marketplaces The New Economics of Cities Urban Systems Collaborative 16th December 2011 Volker.Buscher@Arup.com •© Arup/Marcel Lam Photography •1
  • 2.
  • 3. Cities Work Postcards from the Future By Robert Graves and Didier Madoc-Jones •3 Image © Robert Graves and Didier Madoc-Jones
  • 5. TOTAL TONNES OF 12 CO2 EMISSIONS (BN) CHINA Energy Information Administration 10 U.S.A. 8 6 EUROPE 4 INDIA 2 0 1980 1990 2000 2010 2020 2030 •5
  • 6. Our Shrinking Earth 1900 1950 1987 2005 2030 2050 7.91 5.15 2.60 2.02 1.69 1.44 YEAR Hectares of Land Per Capita •6
  • 7. The Challenge for Africa – A great Place to Live Development through protecting the environment Wangari Maathai Nobel Laureate •7
  • 9. Drivers of Succeed great places to live and Continuing to Change: work Chris Vein Deputy U.S. Chief Technology Officer Executive Office of the President •9
  • 11. •5 •11 The C40 Cities
  • 12. 62% of “smart” actions taken are related to transport, buildings and connectivity. Few leading cities are beginning to invest in integrated technology approaches. •5 •12
  • 13. C40 city actions 20 implemented 18 planned 16 14 12 10 8 6 4 2 0 Smart grid Smart energy Smart water Real-time transport Electric metering metering information vehicles
  • 14. Control Centres Walking & Cycling Traffic Light Priority Real-time Bus Info Wayfinding Journey Planner Emissions Reporting Sensing movement Bus Rapid Transit © Image Copyright •14
  • 15. Energy visualisations Jätkäsaari, Helsinki •15 Smart Estate Visulisation
  • 16. Sensing movement SFPark, San Francisco •16
  • 18. Hong Kong AR Arup AR team •18
  • 19. “We have so many service providers coming to us with a „smart city‟ offer, but they don‟t seem to understand that it‟s not just a matter of finding the newest, most complex system available. They know they have the product to sell and cities know they would like to be smarter, but there are a number of competing factors that go into making a match.” Adam Freed Deputy Director for Long-Term Planning and Sustainability, New York City •19
  • 20. Layers of smart city value
  • 21. Digital city operating model No control over citizen Control over citizen or customer relationship or customer relationship Control Enabler Integrator over digital infrastructure Facilitating city services: can be open Governmental city services: Somewhat assets data initiatives or outsourcing of service more closed approach, can be high cost creation based on provided datasets. depending on implementation Stimulating development is key Examples Examples SF Data, Apps for Amsterdam, 311 NYC Data Mine, London datastore London cycle hire No control Neutral Broker over digital infrastructure Unsupported City Services: City-branded services: An unlikelier assets City government does not take initiative scenario that would be targeted at city- and relies on privately funded projects branding and city-marketing, more than service provision Examples Examples Trip Advisors, Some EV schemes Ljubljana Tourist Card
  • 23. Rates of change in open APIs associated with city infrastructure
  • 24. Information Products – example value chain
  • 26. Framework for a smarter city
  • 27. Time for Leadership Information Marketplaces: The new economics of cities 1. Economic development 2. Great places to live and work 3. Growth in the ecological age •http://www.istockphoto.com/ •27 Information Marketplaces: The new economics of cities
  • 28. Digital Infrastructure Hyper Connectivity Consumerisation Social Cloud IoT •http://www.istockphoto.com/ •28 Information Marketplaces: The new economics of cities
  • 29. Smart Estate Intelligent Buildings Smart Cities •29 Intelligent Cities – Impact on Intelligent Buildings
  • 30. urban redevelopment Raising the quality of life whilst reducing carbon emissions •© Image Copyright •30 Low2No, Helsinki
  • 31. •31 City as a System
  • 32. •32 Examples – Mushereib, Doha
  • 33. The £80 sqft question? •33
  • 34. more2nd for 30% Less ! •34
  • 35. Living Workplace 25 % less work stations 20 % less office space 15 % less cost Top Staff Example Global Bank •35
  • 36. A new $2.4 bn market •36 Real Time Real Estate
  • 37. Real Time Real Estate Metering Lighting Access BMS …. ERP iBMS Systems IP HVAC plc Utilities fan coil •37
  • 38. Executive Public Personal automate Arup / Experentia Low2No Arup / Experentia Low2No & control Carbon Reporting Office Lobby My consumption Office Utilisation Analyst My role Supplier KPI’s Press My control Information Flows Collect Analyse Use ERP Systems Metering Lighting Access BMS …. ICT ERP Systems Real Time Real Estate Information IP HVAC 1 Building Utilities plc fan coil •38 Real Time Real Estate
  • 39. Executive Public Personal automate Arup / Experentia Low2No Arup / Experentia Low2No & control Carbon Reporting Office Lobby My consumption Office Utilisation Analyst My role Supplier KPI’s Press My control Information Flows Collect Analyse Use ERP Systems Metering Lighting Access BMS …. ICT ERP Systems Real Time Real Estate Information IP HVAC 100 Buildings Utilities plc fan coil •39 Real Time Real Estate
  • 40. Executive Public Personal automate Arup / Experentia Low2No Arup / Experentia Low2No & control Carbon Reporting Office Lobby My consumption Office Utilisation Analyst My role Supplier KPI’s Press My control Information Flows Collect Analyse Use ERP Systems Metering Lighting Access BMS …. ICT ERP Systems Real Time Real Estate Information IP HVAC 1000 Buildings Utilities plc fan coil •40 Real Time Real Estate
  • 41. Real Time Real Estate: • Tenant Services • Performance Contracting • Environmental Management • Property Management • Utilisation Management Smart Estate Intelligent Buildings destination cost design Smart Cities •41 Intelligent Cities – Impact on Intelligent Buildings
  • 42. we are free to think differently. Volker.buscher@arup.com Director | Arup •© Arup/Marcel Lam Photography •42

Notas do Editor

  1. The opportunityKey messages
  2. Smart city plans have been technology-led, rather thanneeds- and values- led.The value of digital investments is not being clearly articulatedfor all stakeholders. Value objectives for one stakeholder may not be aligned withsocial, economic, environmental value for the city. Cities are complex organisations and decisions that involvemultiple departments can take time and can often be at oddswiththe sales cycles of companies.