Tap the minds and expertise of pro who have the skills you need to implement a marketing attribution strategy from start to finish.

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Project Profile: Set Up Marketing Attribution
Reporting with Independent Talent
Why Set Up Campaign
Attribution and Analytics?
Want to know what tactics, channels or
aspects of your digital campaigns are leading
to conversions? Implementing campaign
analytics and attribution can help you learn
● Exactly when and where conversions
happen
● Buyer behaviors and preferences
● What tactics or initiatives are successful
● How to improve and reallocate efforts
Implementing Marketing
Analytics and Attribution
● Set up Google Analytics and tracking
● Configure marketing automation platform
● Decide on attribution model(s)
● Set up attribution reports
● Run and test models
Who You’ll Need
Tap the minds and expertise of pro who have the skills you need to implement a marketing
attribution strategy from start to finish.
Hire a marketing agency to get all the skills you need under one roof.
Of marketers say attribution helps them
budget more effectively
70%
Average number of channels marketers use
to reach customers
8
Marketing Analytics Pro
To set up and configure
analytics and automation
platforms, and choose
campaign attribution
models.
SEM Specialist
To help set up pay-per-click
(PPC) and other paid lead
gen tactics in tandem with
content and ad strategy.
Data Analyst
To translate data into
insights to inform future
strategies and campaigns.