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Project Profile: Improve Customer Experience
with a Self-Service Customer Portal
Why Create a Customer
Portal?
Self-service portals aren’t just
“nice-to-haves”—an overwhelming
majority of customers actually expect
brands to have them. Building a portal
can be an investment in long-term
customer satisfaction and retention.
Portals can also create ROI when they:
● Relieve burden on IT & support teams
● Reduce friction in the funnel
● Leverage AI to handle routine tasks
● Integrate third-party services for
omni-channel support
● Centralize FAQs, forums, help articles
How to Develop a CS Portal
● Decide which apps, tools, or data will
be accessible through portal
● Design and build out interface
● Integrate with database, CRM, and
backend systems
● Establish data encryption measures,
run QA and security testing
Who You’ll Need
These pros will help you create a safe, secure customer portal strategy and develop the
software and integrations that will bring it to life.
Hire an agency to get all the skills you need under one roof.
Product Manager
Translates business goals into
software concept and creates
technical spec doc and project
roadmap.
Database Administrator
A database pro can help
determine strategy for
permissions, read/write, and
encryption/security.
Software Developer
Codes live chat software and
integrates with your CRM,
ticketing system, database, APIs,
and more.
UI/UX Designer
Designs a user-friendly look
and feel for the portal
interface that’s intuitive and
on-brand.
Front-end Developer
Develops the interactive
interface based on design
mockups from a UX/UI pro.
Of consumers prefer self-service over
speaking to a rep
67%
Potential revenue growth with better
customer service initiatives
2x

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Improve Customer Experience with a Self-Service Customer Portal

  • 1. Upwork empowers businesses with flexible access to quality talent, on demand. See how Upwork can help your business succeed. Contact us today: +1 866.262.4478 | upwork.com. Project Profile: Improve Customer Experience with a Self-Service Customer Portal Why Create a Customer Portal? Self-service portals aren’t just “nice-to-haves”—an overwhelming majority of customers actually expect brands to have them. Building a portal can be an investment in long-term customer satisfaction and retention. Portals can also create ROI when they: ● Relieve burden on IT & support teams ● Reduce friction in the funnel ● Leverage AI to handle routine tasks ● Integrate third-party services for omni-channel support ● Centralize FAQs, forums, help articles How to Develop a CS Portal ● Decide which apps, tools, or data will be accessible through portal ● Design and build out interface ● Integrate with database, CRM, and backend systems ● Establish data encryption measures, run QA and security testing Who You’ll Need These pros will help you create a safe, secure customer portal strategy and develop the software and integrations that will bring it to life. Hire an agency to get all the skills you need under one roof. Product Manager Translates business goals into software concept and creates technical spec doc and project roadmap. Database Administrator A database pro can help determine strategy for permissions, read/write, and encryption/security. Software Developer Codes live chat software and integrates with your CRM, ticketing system, database, APIs, and more. UI/UX Designer Designs a user-friendly look and feel for the portal interface that’s intuitive and on-brand. Front-end Developer Develops the interactive interface based on design mockups from a UX/UI pro. Of consumers prefer self-service over speaking to a rep 67% Potential revenue growth with better customer service initiatives 2x