Portal UOC - Restyling: cap a un nou portal

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Presentació del projecte de renovació del portal de la Universitat Oberta de Catalunya (restyling) en el marc de una Jornada tècnica de la universitat, a càrrec de l'equip de Publicacions a Internet (Àrea de Comunicació).

Educação

Restyling:
cap a un nou portal
Publicacions a Internet
Àrea de Comunicació
Yolanda Franco, Lluís Rius,
Antonella Severo, Salvador Tordera.
Jornada tècnica [04/05/2012]

Part primera: el focus ets tu
1. Vols dir que cal? Parla l’usuari
2. Un restyling no és un lifting
3. Visita guiada
4. Un altre salt (i més fites)
Part segona: perspectiva tecnològica
1. Baixants i canonades
Sumari

10.195followers @UOCuniversitat
7.088followers @UOCuniversidad
1.142 followers @UOCuniversity
12.278 friends
589 interactions
[comments + I like]
YOUTUBE: 1.062.534
reproduccions acumulades
27.297 reproduccions mensuals
1.939 subscriptors
2.772 followers
264 images
88.407visits
Xarxes socials

 25 editors d’espais
web
43 responsables de
xarxes socials
11 editors de
revistes digitals
Llibres d’estil
Descentralització

Projecte web per a la gestió de l’oferta docent, impulsat per l’Àrea
de Màrqueting, que repensa i reconverteix el model: presentació,
arquitectura, cerca, SEO, circuits, accés, matriculació, planificació i
seguiment.
Estudia a la UOC
 200.000 interaccions directes amb
nous estudiants
16.000 pàgines
1.800 productes agrupats en 23
tipologies.
 90 persones implicades (20 operatius
de gestió: màrqueting, sistemes,
aplicacions, els Estudis...)
30 procediments diferents de
comercialització
 4 gestors de continguts
(OpenCMS_estudis, OpenCMS_PG,
OpenCMS_Portal, Ofbiz.)

 De presència a internet
 De connectivitat i mobilitat
 De navegació
 D’accessibilitat
 D’orientació a l’usuari
Nous reptes

Un bon web és un
web que dóna
respostes als seus
usuaris
Regla d’or

Un portal es deu als seus
usuaris
Regla d’or

Els nostres usuaris
Estudiant
actual
(servei)
Futur
estudiant
(captació)
Antic
estudiant
(servei,
fidelització
captació)

Els nostres usuaris
Personal
docent
Personal
investigador
Personal
de gestió
Empreses i
institucions
Mitjans de
comunicació
…..

 Millora la navegació
 Inclou una navegació per perfils
 Reescriu i endreça continguts
 Renova la línia gràfica
 El connecta amb les xarxes socials
 Es focalitza amb l’usuari. Viu la UOC!
 El deixa a punt per a una nova era
El restyling optimitza el portal

Anàlisi de dades:
 Benchmarking
 Anàlisi de mètriques
Escoltant els usuaris
 Recollida de requeriments : entrevistes
 Arquitectura de la informació: test d’usuaris
(card sorting i entrevistes)
Funcionals i disseny gràfic
Metodologia

Gestionar l’experiència d’usuari
Glocal
Intel·ligent
Obert Perfils
Multiusuari
Personalitzable
Geolocalització
Autenticació
Internet / CV
Analítica Web
Cercador
Mòbil
Multiplataforma
Accessible
Audiovisual
Participatiu
(xarxes socials)

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