1. OVERVIEW
The UnYted is a branded entertainment company focused on uniting Generation Y females to take a
bold stand against sensationalism. The UnYted’s vision will be achieved by way of a soft power
movement created through positive entertainment alternatives, education of sensationalism's negative
impact, and celebrity endorsements resulting in long lasting social effects for future generations of
women.
SENSATIONALISM: THE ADDICTION
Sensationalism is the use of strongly emotional subject matter, or wildly dramatic style, language,
or artistic expression that is intended to shock, startle, thrill, or excite.
The media conglomerates and brand advertisers are becoming increasingly aggressive for our eyeballs
and have abused the power of sensationalism. If profits are the driving force behind sensationalism, of
what value do we place on the following negative effects:
1. Sex on TV linked to Teen Pregnancy.
2. TV linked to Depression.
3. 40% of newly identified cases of anorexia are in girls 15-19.
4. Proven Fact: TV linked to Obesity and Asthma.
5. Linked Fact: 1 in 4 teenage girls in America has a STD.
6. Growing concern that watching TV distorts the wiring in the developing brain- leading to an
increase in ADHD.
One would expect social outcry in response to the effects of mass media, yet instead we do the exact
opposite. We consume more. According to CNN, you will now spend 13 years of your life watching TV
up from 12 years in 2005. If nothing is done, what does this addiction look like in 100 years and what
does that mean to our grandkids?
TRENDERS, SPENDERS and RECOMMENDERS
The Unyted’s core demographic is Generation Y Females, women between 8 and 27 years old.
Generation Y outnumbers both Generation X and the Baby Boomers and will become the most
influential group in the entertainment industry. This group is labeled as the Trenders, Spenders and
Recommenders as it is defined by concentrated populations of “early adopters”, discretional shoppers
and brand referrers. The UnYted is leveraging its knowledge of and insights into these audiences, and
their unique behaviors, in order to capture these favorable demographics. In addition to the statistical
potential of the millenails, this generation is morally and civilly driven which aligns with The UnYteds
purpose.
UnYted, LLC
8033 Sunset Blvd. #971 Los Angeles, Ca 90046
www.theunyted.com
949.232.9098