1. 1
Global Marshall Plan –
for a worldwide
Eco-social Market Economy

2. 2
The current situation -
Poverty and hunger
 Every second, a human being dies of malnutrition and
related causes  30 million deaths per year.
 Every 30 seconds, a child dies
of malaria  1 million per year.
 Approximately 840 million people
suffer from starvation.
 Approximately 1 billion people earn
less than 1 US dollar per day.

3. 3
The current situation -
Development of incomes
 Gap in incomes
continues to grow  per
capita GNP in 20 poorest
vs. 20 richest countries
(in US dollars)
1960-62 212 : 11,417
2000-02 267 : 32,339
1 : 53  1: 124

4. 4
Destructive impact of
“ECONOMISM”
 Exploitation of humans and nature in poor countries
 Competition unfair to regionally anchored businesses
 Reduced financial capacity of municipalities, states,
health and social security systems
One-sided profit orientation without social or
ecological principles:

5. 5
Conclusion
 Switch from a “civilisation of exploitation” to a
civilisation of sustainability
 development towards long-term stability
 Creation of an equitable order for a globally interlinked
humanity.
Fair competition
 development towards long-term peace

6. 6
Model of Eco-social
Market Economy
EconomyEconomy
SocialSocial
PeacePeace
EcologyEcology
Maintaining
economic
competitiveness
Stabilising
social peace
Safeguarding the natural basis
of our livelihood
The proper balance between the 3 points of the triangle is crucial.

7. 7
.... ECONOMY:
1. Research, development, innovation;
2. Remove obstacles to economic performance
(over-regulation, superfluous bureaucracy);
3. Increase incentives for performance;
4. Strengthen regionally anchored middle-class businesses!
The GOAL is a HIGH-PERFORMING, HIGHLY
COMPETITIVE ECONOMY:
(Lisbon Strategy)

8. 8
.... SOCIAL ASPECT:
1. Performance and financial stability of social security and
health care systems
(broaden the basis of contributions throughout the EU)
2. Create the conditions for familial, community and private
care services.
3. Create diverse networks of solidarity.
4. Global solidarity!
The GOAL is social fairness −
locally and globally, with new imagination

9. 9
.... ECOLOGY:
1. Strict responsibility for ecological consequences!
Ecological truthfulness in prices and costs –– competitive
advantages to sustainable solutions
2. Eco-social tax reform: long-term re-organisation of taxation
in favour of human beings and of sustainability
3. Changes to laws, administrative guidelines and subsidies
in favour of sustainability
4. Strict declaration of products, transparent truth in labelling
Mobilisation of market forces towards the goal of
sustainability!

10. 10
Worldwide Eco-social
Market Economy
1. Economy, ecology, social needs and cultural identity as
goals of equal priority and value
2. Inclusion of identical ecological, social and procedural
standards into WTO, IMF, World Bank, ILO, UNEP etc.
3. Fair rules for global financial markets
4. Fair and comparable taxation systems worldwide

11. 11
Global Marshall Plan for a world-
wide Eco-social Market Economy
A Win-win Strategy in the sense of a
“Global Economy Programme”
 Fair development opportunities for all
 Financing for the Millennium Development Goals
 Fair market economy for all
 Binding standards – (co-)financing – market opening
 “Global economic miracle” and growth spurt through
impulses to investment and increased purchasing power

12. 12
Global Marshall Plan −
Principles
1. New sources of financing
• outside national budgets
1. Global Governance
 Interlinking international institutions
(UN, WTO, WB, IMF)
 Implementation of identical social and ecological
standards (e.g. ILO, UNEP…) in all global
agreements with equally binding force
1. Distribution of means tied to conditions
 “Bottom-up” principle (e.g. microcredit banks …)
 Gradual acceptance of standards
 Transparency and accountability

13. 13
Global Marshall Plan -
Millennium Development Goals
Decided in 2000 – Aims for 2015:
1. Halving the number of people with an income of ≤ 1 US
dollar per day (currently ca. 1 billion)
2. Elementary education for every child
3. Equal treatment and greater influence of women
4. Reduction of infant mortality by 2/3
5. Improved health conditions for mothers
6. Trend reversal in infection rates of HIV/AIDS, malaria etc.
7. Sustainable environmental conditions (e.g. water supply)
8. New form of partnership for development  world
economy under suitable framework conditions

14. 14
Global Marshall Plan -
Means required
 Attaining the Millennium Development Goals will require
an additional
ca. 120 billion US dollars ≈
0.4 % of World GNP
from 2008 onwards.
 In total, this equals ca. 980 billion US dollars.
Sources: UN Zedillo Report; White Paper by Gordon Brown (UK Chancellor of the Exchequer);
George Soros

15. 15
Global Marshall Plan -
Financing proposals
Examples:
 TERRA Tax on global trade
(.35 to .5 percent) 30 to 40 billion US$
 Tax on global financial transfers
(.01 to .02 percent) 30 to 40 billion US$
 IMF special drawing rights for developing countries
30 to 40 billion US$

16. 16
 Principle of empowerment – investment into education and
health
 Strengthening self-determination and entrepreneurial
capability
 Involvement of civil society
 Participation of all nations and cultures
 Bottom Up – on-site entrepreneurial potential
 e.g. microcredit banks (such as Grameen Bank) or
 development schools (Fundaec / Colombia)
Global Marshall Plan
Use of means / 1

17. 17
 Support for those economic sectors most in accordance
with development goals
 Acceptance of standards
 Public announcement of support programmes to NGOs
 e.g. by an independent agency within IMF
 Co-ordination of support programmes via UN organisations
 International research focus on increasing effectivity and
efficiency
Global Marshall Plan
Use of means / 2

18. 18
Global Marshall Plan -
Placing our hopes in the EU
 The EU has already called for essential points of the
Global Marshall Plan in global negotiations.
 The EU should continue to negotiate for the Global
Marshall Plan at a global level (UN, WTO, etc).
 The principles used in EU enlargement
– democracy, human rights, solidarity, common legal
standards in exchange for co-financing – should be
applied worldwide.

19. 19
Global Marshall Plan
 Vision:
Worldwide justice, peace and
sustainable development
 Way:
Global partnership –
worldwide Eco-social Market Economy
 Strategy:
create a „win-win situation“ for all parties