21ème #mforum "Welcome in the age of Ask". Présentation de Christophe Chatillon (CEO de Tapptic). 14 juin 2017

1. We believe in a smarter world

2. C H R I S T O P H E C H AT I L L O N
—
TA P P T I C F O U N D E R
&
T E C H E V A N G E L I S T
—
S C H I Z O P H R E N I C S E R I A L
E N T R E P R E N E U R I N L O V E
W I T H T E C H , B U S I N E S S
A N D N AT U R E

3. Agenda
1. Context
2. Opportuni;es
3. Risques
4. What to do?

4. Gartner: hype cycles, again and again

5. 23 years ago…

6. Technology is everywhere

7. « SoKware is ea;ng
the world »
M A R C A N D R E E S S E N , 2 0 1 1

8. « This revolu;on has
been very profound
and definitely
surprised me »
S E R G U E I B R I N , 2 0 1 7

9. Computers & Data Centers

10. CPU per second per $1,000

11. Genome sequencing
2001: 100M€
2017: 1 000€
2020: 0.01€

12. Cell towers: from $1,000,000 to $1,000

13. Solar cells versus Nuclear plants

14. Data

15. 150 sensors
in this car

16. 300 sensors
in this boat

17. 6000 sensors
in this plane

18. 12 millions downloads
200 billion yearly data points

19. Algorithms

20. Image/video recogni;on: 93%
Speech recogni;on: 96%

21. AI on demand

22. From Deepblue
to Deepmind
AlphaGO

23. AI will replace 16% Of American jobs by 2020.
First wave: transporta;on, logis;cs, customer service…
(Forrester)

24. Time to become mainstream
0
1,5
3
4,5
6
Web Facebook Mobile Apps IoT Whatsapp Candy Crush Pokemon GO
Y E A R S

25. 12 000 new companies per day in China

26. It’s more and more complex

27. iOS, Android, HTML/JS, React, Xamarin, PWA, Unity…

28. A mobile centric world

29. Mobile Mind ShiK
Mobile First to Mobile Only
Mobile Moments:
everything anyEme
anywhere in the right
context
Personalized experiences

30. Mobile apps account for 60 percent
of all ;me spent online
Apps revenues = $89 billion (+40%)
Number of apps on the stores : 2,5 million (+5%)
Downloads = 225 billion (+15%)
Usage : 900 billion hours (+25%)

31. END OF APPS ?
BUT NEW ERA IN DIGITAL EXPERIENCES
« If your plans don’t include mobile, your plans are not
finished » - Wendy Clark - Coca Cola Corp.

32. Apps in wearables

33. Apps on TVs & STBs

34. Apps in VR / AR headsets

35. Apps in cars

36. On screens or Head Up Display

37. Apps in Apple Siri & Google Now

38. you said mobile ?Apps in Smart Speakers

39. 25 billion connected devices by 2020 (Gartner)

40. Opportuni;es : let’s start climbing

41. Strong AI is s;ll far away

42. Much easier: welcome to Mobile AI

43. Let’s give SuperPowers to
our Apps, Bots and Speakers

44. The Toolbox of the future: cloud,
algorithms, CV, ASR, NLP, VR, AR…

45. 2017-2020, the right information, at the right moment

46. Image recogni;on in
classified ads business

47. Machine Learning for smart no;fica;ons

48. Video recogni;on for innova;ve adver;sing

49. Websites & Apps Churn Op;misa;on

50. Innova;ve
devices

51. Content crea;onContent crea;on

52. Smile, you are being filmed

53. Chatbots

54. Voice vs touch interfaces

55. smart speakers
Smart Speakers

56. Macy’s / On Call App

57. North Face / Digital Shopping Tool

58. Sears / Digital Tire JourneySEARS / Digital Tire Journey

59. 1-800-FLOWERS / GWYN concierge

60. 37% of Bri;sh millennials are excited about a
collabora;on between humans and robots

61. What’s in a name

64. IKEA 2.0

65. Car insurance 2.0

66. Power at your fingerprints

67. A new compu;ng paradigm?

68. Mobile UX 2.0

69. m-commerce

70. Video, Video, Video

71. Blockchain for mileage manipula;on

72. 2 million people will be required
to wear that in 2020 for their security

73. 5G: Speed, Latency, IOT

74. Autonomous devices

75. From Health Care to Home Care

76. 5G: speed, latency, IOT
Even more mobile centric

77. #FAIL

78. Reality Check

79. Martec’s Law

80. Are you going
through the 1st
and 2nd
moment of
truth?
A P P S A V A I L A B L E O N T H E A P P S T O R E

81. 90% uninstalled with 90 days

82. 50% of enterprise mobile apps will need to be
completely rewrisen or replaced in two years
(BI Intelligence)

83. Customer support with chatbots?

84. Before 2016 people discovered things in digital, now they
have expectations !
Any new initiative should rather be a positive experience…

85. Remember
Apple
Macintosh
TV commercial
in 1984?

86. Is it the future we want?

87. 2b$ investment not profitable soon

88. Back to basics

89. Connected Coffee Machine?

90. Keep it simple

91. What to do?

92. In which technology should I invest?

93. In which technology should I invest?
In which problem should I invest?

94. FAIL = First Asempt In Learning

95. Fail fast, learn fast: Labs, POCs, Hackathons

96. Tech versus Deep Tech

97. Programming is the new literacy

98. Hyper what?

99. Customer Journey and Touch Points = Mobile Moments

100. IDEA STRATEGY

101. ANALYZE
results to monitor
performance and
optimize outcomes
IDENTIFY
the mobile moments and context
DESIGN
the mobile
engagement
ENGINEER
your platforms, processes, and
people for mobile
Start small
with a platform
to extend
IDEA STRATEGY

102. KPIs defini;on & monitoring

103. From Digital Na;ves …

104. … to Mobile Na;ves

105. Develop 10.000.000 versions of your app
because you have 10.000.000 different users

106. Technology is King, but UX is Queen.

107. AI is the new electricity. On demand. As a
tools box, enabling thousands of new ideas.

108. TomTom, Google Maps, Waze: your service
« smar;fied » by data

109. BIG DATA
VOLUME
Data size
VELOCITY
Speed of change
VARIETY
Different forms
of data sources
VERACITY
Uncertainty of data
Collect data, even if you don’t know why

110. Impact poten;al differs by industry (McKinsey)

111. The business plans of the next 10 000 startups
are easy to forecast: Take X and add AI
Kevin Kelly, Wired magazine Editor in Chief

112. AI is only as good as the people who help build it

113. Stay strong in front of adversity

114. Mobile
Autonomous Cars
Bots
Smart Speakers
Virtual Reality
Augmented Reality
Machine Learning
Electric Cars

115. Mobile AI
Mobile apps
Recommanda;on
Context Awareness
Personnalisa;on
Content crea;on
Predic;on
Image / video recogni;on

116. A pill to upgrade your brain

117. Neuralink: apps in your brain

118. 52% of Fortune500 companies
in 2000 have exited the list

119. Go Tech, Young Man!

120. FinTech

121. Marke;ng 4.0: MarTech & Automa;on

122. Real Estate and Property Developers

123. Cars manufacturers

124. AgTech

125. I’m sorry Dave, I’m afraid I can’t do that

126. Her, your new best friend

127. We believe in a smarter world