Unnati Silks is Ethnic Indian Online Shopping store with more then 300+ sarees and salwar kameez ranging from Cotton, Silks, Tussar Silks, Kota, Supernets, Handlooms and lot more. Exclusive, unique, deisgner collection of saris and dress materials for occasions like wedding, bridal, party, casual, office wear at low prices are available at Unnatisilks.com

1. Press release – 2
24.6.13
Pochampally Sarees – a Fine Display of Ethnic Art
Contact: UNNATI SILK PRINTS PVT. LTD
#3-4-360, Vajra Complex,
General Bazar (Tobacco Bazar),
M.G.Road, Hyderabad-500003.
Andhra Pradesh - INDIA
Pochampally in Nalagonda district of Andhra Pradesh, India, is well-known for its Pochampally
brand of sarees, the base fabric being cotton, silk or a combination of the two. The exquisite finish
of the saree comes through the dyeing and weaving of pre-coloured threads which are dyed
according to the Ikat or Ikkat technique or the tie-dye method.
The Ikkat technique involves applying bindings which resist dye penetration to the threads in predetermined patterns and then dyeing the threads. These threads are then woven to produce the
desired pattern. When several colours are used, the dyeing process on the threads is repeated for
each of the colours chosen. Then the fabric is woven with the multi-coloured threads into the
pattern. Within the ikkat style of dyeing are variants of single-ikkat and double-ikkat.
The tie-dye method is quite the reverse of the Ikkat style of dyeing. Here the threads are first
woven and the resist bindings then applied to the fabric before dyeing it.
The painstaking efforts of the weavers in maintaining the purity of dyeing and weaving, contribute
largely to the uniqueness and pleasing appearance of the sarees. Current trends see Pochampally
saris with traditional designs, zari borders and elegant pallus - a must-buy for festivals, traditional
functions and even corporate wear.
Unnati Silks the largest ethnic online website for sarees and salwar kameez dress materials, with
offline stores included, offer the Pochampally range of sarees, Free delivery for its retail customers
anywhere in the country and prompt dispatch within 24 hours of placed orders through reputed
courier firms make it a shopping experience worth the while.
Unnati Silks also takes care of its Bulk Domestic and International customers, who are not only
given attractive terms in purchases but also assured prompt delivery through dispatches by FEDEX
or other reputed courier agencies. In all, the customer has the rounded satisfaction of a
worthwhile transaction having taken place.
Website – www.unnatisilks.com
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Meta Description – Assam Sarees appeal for comfort and style statement, Assam Sarees in
cotton and silk varities, Assam Silk Saree made from Muga Silk, Buy online for Assam Sarees,
exclusive Assam Silk Saris, corporate sarees, cotton and silk sarees from Unnati Silks, saris largest
Indian ethnic shopping store online. Worldwide express shipping to India, UK, USA, Australia and
Singapore, France

2. Contact: UNNATI SILK PRINTS PVT. LTD,
#3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003. AP,India.