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1. Article – 14
29.7.13
Meta Title – Revival of Traditional Art, Revival puts life into Maheshwari Saree
Meta Description – Unnati Silks, fine collection of Maheshwari Sarees, affordable prices, widest
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Royal Revival of Traditional Art Form Puts Life Into Maheshwari Saree
The Maheshwari Saree, is a traditional art weave that has managed to survive the test of time.
Thanks to a royal backing, the Maheshwari weaves are a fine example of the devotion and dedicated
efforts to preserve the purity of a traditional art.
Maheshwar is in Khargone district of Madhya Pradesh, India, located close to Indore. Once it had
prominence as the capital of Malwa region and a centre of handloom weaving, during the rule of the
Holkars.
Famed for its Maheshwari Sarees, Maheshwar is home to the making of one of India’s finest traditional
handloom fabrics.
The Maheshwari Saris are exclusive for their unique designs on silk and cotton fabrics, the fine use of
zari and brilliant use of stripes, checks and exquisite floral borders.
Distinctive features of the Maheshwari Saree are its light weight, shiny lustre, and a fine display of
colours, with brilliant motifs, an attractive Pallu and a border to match.
The Pallu is particularly noted for its colourful stripes in varied colours such as green, pink, magenta,
mauve, violet etc. which lend the fabric a mesmerising look. The border is adorned by trendy designs
and themes such as the Maheshwar fort and similar subjects.
Over time, change in trends, increased apathy of those in power, extremely disproportionate returns
for the valuable time and effort put in the making of the Maheshwari Sarees, discouraged the weavers
engaged in this art and threatened its extinction.
A descendant of the Holkars came as a God-send and the Rehwa Society was established in 1978,
primarily for employment to women and encouraging the revival of this ethnic art.
Located in one of the historic buildings of the town, more than 100 weavers, mostly women, are
engaged in the weaving of the Maheshwari Saris. Their families also get the much needed monetary aid
and support services like healthcare in this mutually beneficial association.
The Maheshwar loom has the buttas or motifs and the borders made on the shuttles involving an
intricate system of weaving. Coupled with dedicated introduction of innovations it has given the
Maheshwari Sari its pride of place as one of the finest traditional fabrics that has survived the test of
time and regained its former glory.
Elegant geometrical block printed motifs on the Maheswari cotton sari having a zari patti border is a
refreshing change and makes comfortable wear through the day. It suits corporate office goers, college

2. professors and those engaged in similar professions. It is also preferred for festivals and traditional
occasions.
Maheswari silk sarees decorated with thread embroidery, kundans and beads are stylish and could be
worn for conferences and social gatherings.
The printed Maheswari Sico sari with its patch border and zari pallu is most alluring wear and an eyecatching proposition for parties.
Unnati Silks, devoted to ethnic sarees and salwar kameez materials, trendy designs, attractive patterns,
pleasing colour combinations, reasonable prices, dispatch within 24 hours of order, free delivery & COD
for retail, world-wide express shipping. Contact: UNNATI SILK PRINTS PVT. LTD,#3-4-360, Vajra
Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003. AP,India.
040-64555251 or 97000 57744.
Keywords : Maheshwari Saree, Maheshwar,Silk,Cotton,sari,zari,traditional,pallu,border,motif,pattern,
fabric, weaving,Madhya Pradesh,weavers,weaving,handloom,fabric,ethnic

3. Contact: UNNATI SILK PRINTS PVT. LTD,
#3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003. AP,India.
040-64555251 or 97000 57744.Website : www.unnatisilks.com
Keywords :
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