In this report, we bring to light the creative, out-of-the box campaigns that brands ran during traditional holidays. It is a compilation of all the major holidays and events in a year.
Don’t forget all images are clickable and are hyperlinked to their original post. Click through and enjoy the report.
3. Holidays usually guarantee huge engagement for brands. Our previous
report highlighted how even the strangest of days are a big point of
conversation. This report brings to light the creative, out-of-the box
campaigns that brands ran during traditional holidays.
Don’t forget, all images are clickable and are hyperlinked to their original
post. So click through and enjoy the report!
SYNOPSIS
4. JANUARY
20th
31st
Martin Luther King Day
Chinese New Year’s Day
1.
New Year’s Day
New Year’s Day1st
Skittle’s post on New Year’s Day brought the
brand an Engagement Alert*. Though a post at
the end of the month got more people
talking, this post is a quintessential example of
the brand’s tone of voice.
1st
*The Unmetric platform triggers an alert triggers an
alert every time something happens that is different
from normal, be it growth, engagement, mentions etc.
6. MARCH3.
4th Mardi Gras
8th Women’s Day
St Patrick’ s Day
St Patrick’s Day17th
17th
The brand posted 42 times in March, and
80% of the Likes, Comments & Shares
were brought in by their 5 St Patrick’s Day
related posts.
Jameson Irish Whiskey posted 5 updates
relating to St. Paddy’s Day. This was the post
with the highest Engagement Score.
7. APRIL4.
18th
Good Friday
20th Easter
21st Patriot’s Day
Easter20th
Innocent Drinks’ Venn diagram was one of the
very few innovative tweets on Easter. In spite
of having no offers or chocolates in the image,
the tweet attracted a fair amount of attention.
8. MAY5.
11th Mother’s Day
26th Memorial Day
6th Teacher’s Day
Mother’s Day11th
Kraft Dressing’s bold Mother’s Day wish
came from the ‘Zesty’ Guy. This post was
one of the top 5 most engaging posts in
May for the brand.
9. JUNE6.
14th Flag Day
15th Father’s Day
21st Summer Solstice
15th
Father’s Day
With an Engagement Score of 1,000, this
was one of the most engaging posts for
NatWest in 2013.
10. JULY7.
11th World Population Day
Independence Day
27th Parents’ Day
Independence Day4th
4th
This image of the Statue of Liberty standing
on a Marshall amp with a Gibson guitar
became the most engaging post for the
entire Consumer Electronics Sector in July.
13. OCTOBER10.
M&M’s USA regularly implements holiday
greetings in their content strategy. It brings in
the highest Engagement Score for them when
compared to any other type of updates.
Columbus Day13th
United Nations Day24th
Halloween31st
Halloween31st
14. NOVEMBER11.
Veteran’s Day11th
Universal Children’s Day20th
Thanksgiving27th
Thanksgiving27th
Oreo, ever the creative brand, created a Vine
for Thanksgiving called the ‘snack hack’. The
vine stayed in tune with the brand’s message
and was also relevant to the holiday.
It also attracted a funny conversation with
TacoBell on Twitter.
15. DECEMBER
Hanukkah
Christmas
12.
Christmas
31st New Year’s Eve
16th
25th
25th
Coke Zero created an entire campaign
around bad Christmas sweaters. This
campaign was widely promoted on Twitter
and performed brilliantly for the brand.
16. Unmetric compiled this report by sourcing
data from its own benchmarking platform.
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