All of us know that Feb 14th is Valentine’s Day, but how many of us know that Feb 15th is Single Awareness Day? Recently, some unique and crazy holidays have become very popular. Here is a list of the most interesting holidays in the year. Take a look at how brands leveraged them and converted them into a point of conversation and in turn into engagement. Don’t forget, all images are clickable and are hyperlinked to their original post. Click through and enjoy the report.

1. The calendar every social media manager needs to have on their desk

2. All of us know that Feb 14th is Valentine’s Day, but how many of us know
that Feb 15th is Single Awareness Day? Recently, some unique and crazy
holidays like “Hug Your Cat Day” and “World Toilet Day” have become very
popular. Though they were all probably created by a marketer desperate
for an interesting opportunity to push their product; they seem to have
worked brilliantly for many brands on social media.
Here is a list of the most interesting holidays in the year. Take a look at
how brands leveraged them and converted them into a point of
conversation and in turn into engagement.
Don’t forget, all images are clickable and are hyperlinked to their original
post. So click through and enjoy the report!
SYNOPSIS

3. JANUARY
14th
16th
23rd
Dress Up Your Pet Day
National Nothing Day
Measure your Feet Day
National Compliment Day
1.
8th Bubble Bath Day
National Compliment Day24th
Honest Tea gave compliments and goodies to
random followers on account of National
Compliment Day.
#honestcompliment became the most
engaging and used hashtag by the brand
in January, 2014.
24th

4. FEBRUARY
15th
28th
International Dog Biscuit Day
Singles Awareness Day
National Tooth Fairy Day
2.
International Dog Biscuit Day
UPS’ post on International Dog Biscuit Day
was a conversation starter. The greeting
invited people to caption the image. It
attracted over 400 comments and
received an Engagement Score* of 992.
Eat Ice-Cream for
Breakfast Day
1st
Be Humble Day
23rd
23rd
22nd
*The Engagement Score is calculated based on
the number of Likes, Comments, Shares and
Audience Reception Rate each post gets. It
enables easy comparison regardless of fan
numbers.

5. MARCH3.
6th
National Frozen Food Day
10th Middle Name Pride Day
National Potato Chip Day
21st Fragrance Day
26th Make up your own
Holiday Day
National Potato Chip Day14th
14th
This post by Lay’s on National Potato Chip Day
was liked over 5,000 times. The posts engaged so
well with fans that the brand’s PTAT number
peaked at 2.2% while it stayed at a much lower
1.2% for the rest of March.

6. APRIL
The tech giant’s
video, which pranked
viewers with a fake
new feature, received
over 3 million views
in just one day.
4.
1st April Fool’s Day
20th Look Alike Day
23rd Take a Chance Day
30th Hair Style
Appreciation Day
April Fool’s Day1st
Google showcased their out-of-the-box thinking
and cheeky attitude with their 2 minute long
video created exclusively for April Fool’s Day.
17th National Cheeseball Day

7. MAY5.
It received an Engagement Score of 982
while the average post from the brand
got a Score of 450.
8th No Socks Day
9th Lost Sock Memorial Day
22nd Buy a Musical
Instrument Day
27th Sun Screen Day
18th No Dirty Dishes Day
No Dirty Dishes Day18th
Finish Dishwashing celebrated No Dirty Dishes
Day by giving its fans coupons. The Facebook
post was one of the top 10 most engaging posts
in 2013 for the brand.

8. JUNE6.
Petco, the pet care brand, tied National
Adoption Weekend with National Hug
your Cat Day to tug at fans’ heart
strings.4th Hug Your Cat Day
6th Doughnut Day
10th Iced Tea Day
18th National Splurge Day
28th Insurance Awareness
Day
4th Hug Your Cat Day
This interesting combination of two unique
holidays brought in tons of Likes, Shares and
Comments for the brand.

9. JULY7.
Though the brand limited itself to a single post,
the event presented an opportunity for a much
larger campaign that could’ve given the brand
more time under the limelight.
Ice-Cream Month
1st International Joke Day
6th Fried Chicken Day
Ice-Cream Month
20th National Lollipop Day
22nd Hammock Day
Ben & Jerry’s sent out one post for National Ice
Cream Month. It contributed to over 10% of all
the Likes, Comments and Shares received in July.

10. AUGUST8.
Dunkin’ Donuts had posts, tweets, pins and
uploads on Instagram celebrating Friendship
Day, Left Hander’s Day and Just Because Day.
This image on Instagram, mentioning Just
Because Day, received the highest number of
favorites in August.
3rd
Forgiveness Day
9th Book Lover’s Day
13th Left Hander’s Day
27th
Just Because Day
27th Just Because Day
30th National
Marshmallow
Toasting Day

11. SEPTEMBER9. Nintendo asked followers to share the game they
were playing on National Video Games Day.
Cheese Pizza Day5th
Grandparent’s Day
(first Sunday after Labor Day)
7th
Teddy Bear Day9th
National Video
Games Day
12th
Ask a Stupid
Question Day
28th
12th
National Video Games Day
While this tweet attracted over 300 replies, the
brand didn’t engage in conversations with these
people. Though the opportunity was missed, the
tweet still brought in the most replies in the
month and resulted in a large spike in mentions
for Nintendo.

12. OCTOBER10.
Long John Silver’s post for National Dessert
Day was also a CSR post. The brand gave all
those who made a donation to a children’s
hospital a free piece of pie. This was one of
the top 3 most liked and shared posts by the
brand in the month.
World Smile Day
National Frappe Day4th
National Dessert Day
World Pasta Day25th
National Dessert Day14th
Mischief Night
3rd
30th
14th

13. NOVEMBER11. Posts and tweets are too mainstream and that’s
why Subway created a Vine for Sandwich Day.
The six second video captures the making of an
epic foot-long on account of the occasion.
Sandwich Day3rd
Clean Your Refrigerator
Day
15th
Toilet Day19th
Go for a Ride Day22nd
You’re Welcome Day28th
Sandwich Day3rd
Though the brand ran other bigger campaigns in the
month, the unique holiday was acknowledged by
allocating time and resources to create content.

14. DECEMBER
17th
21st
Maple Syrup Day
Bake Cookies Day
Humbug Day
12.
Bake Cookies Day
Martha Stewart gave fans a recipe to
celebrate Bake Cookies Day. While the brand
page itself had an average Engagement Score
of 600, this post has a Score of 700.
People really do love their cookies, don’t they!
National Noodle Ring Day11th
24th Egg Nog Day
15th
18th
18th

15. Unmetric monitors over 10,000 brands
across 30 sectors and geographies.
Methodology
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data from its own benchmarking platform.
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