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Strange Holidays and Bizarre Festivals- The calendar every social media manager needs to have on their desk
All of us know that Feb 14th is Valentine’s Day, but how many of us know that Feb 15th is Single Awareness Day? Recently, some unique and crazy holidays have become very popular.
Here is a list of the most interesting holidays in the year. Take a look at how brands leveraged them and converted them into a point of conversation and in turn into engagement.
Don’t forget, all images are clickable and are hyperlinked to their original post. Click through and enjoy the report.
All of us know that
Feb 14th is Valentine’s Day, but how many of us know that Feb 15th is Single Awareness Day? Recently, some unique and crazy holidays like “Hug Your Cat Day” and “World Toilet Day” have become very popular. Though they were all probably created by a marketer desperate for an interesting opportunity to push their product; they seem to have worked brilliantly for many brands on social media. Here is a list of the most interesting holidays in the year. Take a look at how brands leveraged them and converted them into a point of conversation and in turn into engagement. Don’t forget, all images are clickable and are hyperlinked to their original post. So click through and enjoy the report! SYNOPSIS
JANUARY 14th 16th 23rd Dress
Up Your Pet Day National Nothing Day Measure your Feet Day National Compliment Day 1. 8th Bubble Bath Day National Compliment Day24th Honest Tea gave compliments and goodies to random followers on account of National Compliment Day. #honestcompliment became the most engaging and used hashtag by the brand in January, 2014. 24th
FEBRUARY 15th 28th International Dog
Biscuit Day Singles Awareness Day National Tooth Fairy Day 2. International Dog Biscuit Day UPS’ post on International Dog Biscuit Day was a conversation starter. The greeting invited people to caption the image. It attracted over 400 comments and received an Engagement Score* of 992. Eat Ice-Cream for Breakfast Day 1st Be Humble Day 23rd 23rd 22nd *The Engagement Score is calculated based on the number of Likes, Comments, Shares and Audience Reception Rate each post gets. It enables easy comparison regardless of fan numbers.
MARCH3. 6th National Frozen Food
Day 10th Middle Name Pride Day National Potato Chip Day 21st Fragrance Day 26th Make up your own Holiday Day National Potato Chip Day14th 14th This post by Lay’s on National Potato Chip Day was liked over 5,000 times. The posts engaged so well with fans that the brand’s PTAT number peaked at 2.2% while it stayed at a much lower 1.2% for the rest of March.
APRIL The tech giant’s video,
which pranked viewers with a fake new feature, received over 3 million views in just one day. 4. 1st April Fool’s Day 20th Look Alike Day 23rd Take a Chance Day 30th Hair Style Appreciation Day April Fool’s Day1st Google showcased their out-of-the-box thinking and cheeky attitude with their 2 minute long video created exclusively for April Fool’s Day. 17th National Cheeseball Day
MAY5. It received an Engagement
Score of 982 while the average post from the brand got a Score of 450. 8th No Socks Day 9th Lost Sock Memorial Day 22nd Buy a Musical Instrument Day 27th Sun Screen Day 18th No Dirty Dishes Day No Dirty Dishes Day18th Finish Dishwashing celebrated No Dirty Dishes Day by giving its fans coupons. The Facebook post was one of the top 10 most engaging posts in 2013 for the brand.
JUNE6. Petco, the pet care
brand, tied National Adoption Weekend with National Hug your Cat Day to tug at fans’ heart strings.4th Hug Your Cat Day 6th Doughnut Day 10th Iced Tea Day 18th National Splurge Day 28th Insurance Awareness Day 4th Hug Your Cat Day This interesting combination of two unique holidays brought in tons of Likes, Shares and Comments for the brand.
JULY7. Though the brand limited
itself to a single post, the event presented an opportunity for a much larger campaign that could’ve given the brand more time under the limelight. Ice-Cream Month 1st International Joke Day 6th Fried Chicken Day Ice-Cream Month 20th National Lollipop Day 22nd Hammock Day Ben & Jerry’s sent out one post for National Ice Cream Month. It contributed to over 10% of all the Likes, Comments and Shares received in July.
AUGUST8. Dunkin’ Donuts had posts,
tweets, pins and uploads on Instagram celebrating Friendship Day, Left Hander’s Day and Just Because Day. This image on Instagram, mentioning Just Because Day, received the highest number of favorites in August. 3rd Forgiveness Day 9th Book Lover’s Day 13th Left Hander’s Day 27th Just Because Day 27th Just Because Day 30th National Marshmallow Toasting Day
SEPTEMBER9. Nintendo asked followers to
share the game they were playing on National Video Games Day. Cheese Pizza Day5th Grandparent’s Day (first Sunday after Labor Day) 7th Teddy Bear Day9th National Video Games Day 12th Ask a Stupid Question Day 28th 12th National Video Games Day While this tweet attracted over 300 replies, the brand didn’t engage in conversations with these people. Though the opportunity was missed, the tweet still brought in the most replies in the month and resulted in a large spike in mentions for Nintendo.
OCTOBER10. Long John Silver’s post
for National Dessert Day was also a CSR post. The brand gave all those who made a donation to a children’s hospital a free piece of pie. This was one of the top 3 most liked and shared posts by the brand in the month. World Smile Day National Frappe Day4th National Dessert Day World Pasta Day25th National Dessert Day14th Mischief Night 3rd 30th 14th
NOVEMBER11. Posts and tweets are
too mainstream and that’s why Subway created a Vine for Sandwich Day. The six second video captures the making of an epic foot-long on account of the occasion. Sandwich Day3rd Clean Your Refrigerator Day 15th Toilet Day19th Go for a Ride Day22nd You’re Welcome Day28th Sandwich Day3rd Though the brand ran other bigger campaigns in the month, the unique holiday was acknowledged by allocating time and resources to create content.
DECEMBER 17th 21st Maple Syrup
Day Bake Cookies Day Humbug Day 12. Bake Cookies Day Martha Stewart gave fans a recipe to celebrate Bake Cookies Day. While the brand page itself had an average Engagement Score of 600, this post has a Score of 700. People really do love their cookies, don’t they! National Noodle Ring Day11th 24th Egg Nog Day 15th 18th 18th
Unmetric monitors over 10,000 brands
across 30 sectors and geographies. Methodology Unmetric compiled this report by sourcing data from its own benchmarking platform. Click here to gain access to all this data by claiming a free 6 day trial. We analyze data from:
About Unmetric : THANK YOU
Please contact us at firstname.lastname@example.org for more information Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.