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Social Media Report - Sports Channels (India) October - November 2016

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This report analyzes the performance of various Indian sports channels on social media from October 1st to November 30th 2016. It finds that Star Sports had the highest audience size and growth, as well as the most engagement, posts, likes, and comments across Facebook and Twitter. Cricket NDTV and Sony Six posted the most content, while the most engaging Facebook posts were from Star Sports about the Indian national Kabaddi team winning the 2016 Kabaddi World Cup.

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Sports Channels on Social Media Oct 1st – Nov 30th 2016
Sports Channels: Social Media Report This report looks at how Sports Channels (India) performed on social media between Oct 1st – Nov 30th 2016
Cross Channel Report Oct 01, 2016 - Nov 30, 2016
GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
Table of Contents  Performance Snapshot  Share of Voice Snapshot  Audience Size  Audience Growth  Engagement  Volume of Posts  Likes  Comments  Customer Service  Most Engaging Content Brands Analyzed in this report include: Cricket NDTV, Neo Sports Network, Sony Six, Star Sports, Star Sports Football, Ten Sports Oct 01, 2016 - Nov 30, 2016
Oct 01, 2016 - Nov 30, 2016 Performance Snapshot Network Highest Audience Size Star Sports Star Sports Highest Growth Star Sports Star Sports Football Highest Engagement Star Sports Star Sports
Oct 01, 2016 - Nov 30, 2016 Share Of Voice Snapshot Network Most Number of Posts Cricket NDTV Sony Six Most Number of Likes Star Sports Star Sports Most Number of Comments Star Sports Star Sports
0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M 8.00M 9.00M Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook Audience Size Oct 01, 2016 - Nov 30, 2016
Audience Growth Oct 01, 2016 - Nov 30, 2016 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
Engagement Oct 01, 2016 - Nov 30, 2016 0 2000 4000 6000 8000 10000 12000 14000 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
Number Of Posts/Tweets Oct 01, 2016 - Nov 30, 2016 0 200 400 600 800 1000 1200 1400 1600 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
Total Likes Oct 01, 2016 - Nov 30, 2016 0 1000000 2000000 3000000 4000000 5000000 6000000 7000000 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
Total Comments Oct 01, 2016 - Nov 30, 2016 0 10000 20000 30000 40000 50000 60000 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
Customer Service – Reply Time (inminutes) Oct 01, 2016 - Nov 30, 2016 0 500 1000 1500 2000 2500 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter
Customer Service – Response Rate Oct 01, 2016 - Nov 30, 2016 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter
MostEngagingFacebookPosts Star Sports 22-OCT-16, SAT 3:44PM Champions of the world! The Indian Kabaddi ‘Dream Team’ has won the #2016KabaddiWorldCup, beating Ir .. ENGMT. LIKES COMMENTS SHARES 709,817 249,882 3,211 44,388 Star Sports 22-OCT-16, SAT 5:26PM 14 players, 2 teams, 1 dream final – the #2016KabaddiWorldCup final lived up to its billing! Enjoy t .. Star Sports 21-OCT-16, FRI 12:30AM The previous defeats, the Indian Cricket Team hasn’t forgotten! Virat Kohli & Co. are out for reveng .. ENGMT. LIKES COMMENTS SHARES 686,814 483,774 3,038 18,785 ENGMT. LIKES COMMENTS SHARES 295,883 211,448 1,627 7,630
Are you a die hard fan of #DavisCup? Answer this simple question and stand a chance to win exciting.. 21-Nov-16, Mon 07:20AM ENGMT. FAV. REPLIES RETWEETS 777 27 57 26 MostEngagingTweets Champions of the world! The Indian Kabaddi ‘Dream Team’ has won the #2016KabaddiWorldCup, beating I.. Our heroes have embarked on their journey! Watch them train as they get #ReadyToRaid in the #2016Ka.. 22-Oct-16, Sat 11:44AM ENGMT. FAV. REPLIES RETWEETS 719 1,978 115 1,052 07-Oct-16, Fri 12:00AM ENGMT. FAV. REPLIES RETWEETS 620 402 600 629 Neo Sports Network Star Sports Star Sports
GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
Thank You For more information, please contact your account manager notjustnumbers@unmetric.com
Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content. Appendix – Unmetric’s Engagement Score (Likes × 1 + Comments × 5 + Shares × 10) × 10000 (Community size) 0.8 Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5) Facebook:

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Social Media Report - Sports Channels (India) October - November 2016

  • 1. Sports Channels on Social Media Oct 1st – Nov 30th 2016
  • 2. Sports Channels: Social Media Report This report looks at how Sports Channels (India) performed on social media between Oct 1st – Nov 30th 2016
  • 3. Cross Channel Report Oct 01, 2016 - Nov 30, 2016
  • 4. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  • 5. Table of Contents  Performance Snapshot  Share of Voice Snapshot  Audience Size  Audience Growth  Engagement  Volume of Posts  Likes  Comments  Customer Service  Most Engaging Content Brands Analyzed in this report include: Cricket NDTV, Neo Sports Network, Sony Six, Star Sports, Star Sports Football, Ten Sports Oct 01, 2016 - Nov 30, 2016
  • 6. Oct 01, 2016 - Nov 30, 2016 Performance Snapshot Network Highest Audience Size Star Sports Star Sports Highest Growth Star Sports Star Sports Football Highest Engagement Star Sports Star Sports
  • 7. Oct 01, 2016 - Nov 30, 2016 Share Of Voice Snapshot Network Most Number of Posts Cricket NDTV Sony Six Most Number of Likes Star Sports Star Sports Most Number of Comments Star Sports Star Sports
  • 8. 0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M 8.00M 9.00M Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook Audience Size Oct 01, 2016 - Nov 30, 2016
  • 9. Audience Growth Oct 01, 2016 - Nov 30, 2016 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
  • 10. Engagement Oct 01, 2016 - Nov 30, 2016 0 2000 4000 6000 8000 10000 12000 14000 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
  • 11. Number Of Posts/Tweets Oct 01, 2016 - Nov 30, 2016 0 200 400 600 800 1000 1200 1400 1600 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
  • 12. Total Likes Oct 01, 2016 - Nov 30, 2016 0 1000000 2000000 3000000 4000000 5000000 6000000 7000000 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
  • 13. Total Comments Oct 01, 2016 - Nov 30, 2016 0 10000 20000 30000 40000 50000 60000 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter Facebook
  • 14. Customer Service – Reply Time (inminutes) Oct 01, 2016 - Nov 30, 2016 0 500 1000 1500 2000 2500 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter
  • 15. Customer Service – Response Rate Oct 01, 2016 - Nov 30, 2016 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 Cricket NDTV Neo Sports Network Sony Six Star Sports Star Sports Football Ten Sports Twitter
  • 16. MostEngagingFacebookPosts Star Sports 22-OCT-16, SAT 3:44PM Champions of the world! The Indian Kabaddi ‘Dream Team’ has won the #2016KabaddiWorldCup, beating Ir .. ENGMT. LIKES COMMENTS SHARES 709,817 249,882 3,211 44,388 Star Sports 22-OCT-16, SAT 5:26PM 14 players, 2 teams, 1 dream final – the #2016KabaddiWorldCup final lived up to its billing! Enjoy t .. Star Sports 21-OCT-16, FRI 12:30AM The previous defeats, the Indian Cricket Team hasn’t forgotten! Virat Kohli & Co. are out for reveng .. ENGMT. LIKES COMMENTS SHARES 686,814 483,774 3,038 18,785 ENGMT. LIKES COMMENTS SHARES 295,883 211,448 1,627 7,630
  • 17. Are you a die hard fan of #DavisCup? Answer this simple question and stand a chance to win exciting.. 21-Nov-16, Mon 07:20AM ENGMT. FAV. REPLIES RETWEETS 777 27 57 26 MostEngagingTweets Champions of the world! The Indian Kabaddi ‘Dream Team’ has won the #2016KabaddiWorldCup, beating I.. Our heroes have embarked on their journey! Watch them train as they get #ReadyToRaid in the #2016Ka.. 22-Oct-16, Sat 11:44AM ENGMT. FAV. REPLIES RETWEETS 719 1,978 115 1,052 07-Oct-16, Fri 12:00AM ENGMT. FAV. REPLIES RETWEETS 620 402 600 629 Neo Sports Network Star Sports Star Sports
  • 18. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  • 19. Thank You For more information, please contact your account manager notjustnumbers@unmetric.com
  • 20. Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content. Appendix – Unmetric’s Engagement Score (Likes × 1 + Comments × 5 + Shares × 10) × 10000 (Community size) 0.8 Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5) Facebook: