Explore the social media strategies of hotels on face-book that gets them engaging. Insights into content, engagement, campaigns and more in this report.

1. Hospitality Brands
on Social Media
Sept 1st – Oct 31st 2016

2. Hospitality: Social Media Report
This Report looks at how
Hospitality Brands
performed on Social Media between
Sept 1st – Oct 31st 2016

3. Marriott Hotels & Resorts had the largest fan base of 2,374,944 while Four Seasons Hotels and Resorts showed the
highest fan growth of 7.14%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Growth%
Number of Fans
InterContinental Hotels & Resorts Marriott Hotels & Resorts Accorhotels
Starwood Hotels & Resorts Hilton Hotels & Resorts Hyatt
Fairmont Hotels & Resorts Loews Hotels Four Seasons Hotels and Resorts
Omni Hotels Shangri-La Hotels and Resorts Wyndham Hotels and Resorts
Fans

4. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Philippines Countries < 2% Taiwan Saudi Arabia Brazil Indonesia Turkey Other Countries India
Fans - Geography

5. Four Seasons Hotels and Resorts had the highest PTAT of 25.30% as a percentage of its average number of Fans
during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Peopletalkingabout(as%ofFans)
Average Number of Fans
InterContinental Hotels & Resorts Accorhotels Marriott Hotels & Resorts Starwood Hotels & Resorts
Hilton Hotels & Resorts Hyatt Loews Hotels Fairmont Hotels & Resorts
Four Seasons Hotels and Resorts Omni Hotels Wyndham Hotels and Resorts Shangri-La Hotels and Resorts
Conversations

6. Shangri-La Hotels and Resorts published the greatest number of posts (105). Four Seasons Hotels and Resorts had the
highest average engagement, with a score of 1,000.
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
InterContine…
Marriott…
Accorhotels
Starwood…
Hilton Hotels…
Hyatt
Fairmont…
Loews Hotels
Four…
Omni Hotels
Shangri-La…
Wyndham…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

7. Most Engaging Brand Posts
Four Seasons Hotels and
Resorts
29-OCT-16, SAT 2:45PM
Create memories that last a lifetime with
Four Seasons Extraordinary Experiences.
http://bit.ly/FSEx ..
ENGMT. LIKES COMMENTS SHARES
1,000 75,510 65 142
Four Seasons Hotels and
Resorts
25-OCT-16, TUE 12:19PM
Witness the beauty of Hawaii through
the thrilling adventures of travellers
dan&moore and Mitch Oate ..
Four Seasons Hotels and
Resorts
24-OCT-16, MON 2:00PM
You can discover a new city while
enjoying the comforts of home with Four
Seasons Residential Rental ..
ENGMT. LIKES COMMENTS SHARES
1,000 55,742 101 422
ENGMT. LIKES COMMENTS SHARES
1,000 82,058 143 338

8. Most Engaging Brand Posts
Four Seasons Hotels and
Resorts
17-OCT-16, MON 10:04AM
Introducing #FourSeasons Hotel Kuwait at
Burj Alshaya, an urban resort oasis in the
heart of downtow ..
ENGMT. LIKES COMMENTS SHARES
1,000 113,416 363 630
Four Seasons Hotels and
Resorts
14-OCT-16, FRI 11:54AM
Now open, Four Seasons Hotel Kyoto is
a modern sanctuary located in Japan's
ancient temple district. ..
Four Seasons Hotels and
Resorts
13-OCT-16, THU 1:51PM
A reinvention of the legendary private
club of years past, Four Seasons Hotel at
The Surf Club is no ..
ENGMT. LIKES COMMENTS SHARES
1,000 67,432 98 193
ENGMT. LIKES COMMENTS SHARES
1,000 69,972 77 227

9. Hilton Hotels & Resorts's Facebook Page saw the highest number of Fan posts (400).
0 50 100 150 200 250 300 350 400 450
InterContinental Hotels & Resorts
Marriott Hotels & Resorts
Accorhotels
Starwood Hotels & Resorts
Hilton Hotels & Resorts
Hyatt
Fairmont Hotels & Resorts
Loews Hotels
Four Seasons Hotels and Resorts
Omni Hotels
Shangri-La Hotels and Resorts
Wyndham Hotels and Resorts
Number of Fan Posts
Fan Posts

10. Fairmont Hotels & Resorts received the highest percentage of Positive Sentiment (51.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
InterContinental Hotels & Resorts
Marriott Hotels & Resorts
Accorhotels
Starwood Hotels & Resorts
Hilton Hotels & Resorts
Hyatt
Fairmont Hotels & Resorts
Four Seasons Hotels and Resorts
Omni Hotels
Shangri-La Hotels and Resorts
Wyndham Hotels and Resorts
Negative Neutral Positive
Sentiment Analysis

11. Marriott Hotels & Resorts responded to the highest percentage of Fan posts (39.55%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
InterContinental Hotels & Resorts Marriott Hotels & Resorts Accorhotels Starwood Hotels & Resorts
Hilton Hotels & Resorts Hyatt Fairmont Hotels & Resorts Four Seasons Hotels and Resorts
Omni Hotels Shangri-La Hotels and Resorts Wyndham Hotels and Resorts
Brand Responses

12. Shangri-La Hotels and Resorts published the most with 105 posts.
1% 3%
13%
7%
7%
10%
0%
12%
20%
19%
5%
3%
Starwood Hotels & Resorts Marriott Hotels & Resorts Omni Hotels Hyatt
Loews Hotels Hilton Hotels & Resorts Wyndham Hotels and Resorts Four Seasons Hotels and Resorts
Shangri-La Hotels and Resorts Accorhotels Fairmont Hotels & Resorts InterContinental Hotels & Resorts
Share Of Voice – Volume of Posts

13. Four Seasons Hotels and Resorts received the largest volume of Likes (1,538,515).
0%0%0%0%0%1%0%
95%
3%0%1%0%
Starwood Hotels & Resorts Marriott Hotels & Resorts Omni Hotels Hyatt
Loews Hotels Hilton Hotels & Resorts Wyndham Hotels and Resorts Four Seasons Hotels and Resorts
Shangri-La Hotels and Resorts Accorhotels Fairmont Hotels & Resorts InterContinental Hotels & Resorts
Share Of Voice – Likes

14. Four Seasons Hotels and Resorts received the largest volume of Comments (3,962).
2%
5%
4%
8%
1%
6%
0%
56%
6%
1% 10%
1%
Starwood Hotels & Resorts Marriott Hotels & Resorts Omni Hotels Hyatt
Loews Hotels Hilton Hotels & Resorts Wyndham Hotels and Resorts Four Seasons Hotels and Resorts
Shangri-La Hotels and Resorts Accorhotels Fairmont Hotels & Resorts InterContinental Hotels & Resorts
Share Of Voice – Comments

15. Four Seasons Hotels and Resorts received the largest volume of Shares (12,689).
11%
3%
5% 2%
0%
3%
0%
62%
7%
1%
5%
1%
Starwood Hotels & Resorts Marriott Hotels & Resorts Omni Hotels Hyatt
Loews Hotels Hilton Hotels & Resorts Wyndham Hotels and Resorts Four Seasons Hotels and Resorts
Shangri-La Hotels and Resorts Accorhotels Fairmont Hotels & Resorts InterContinental Hotels & Resorts
Share Of Voice – Shares

16. During this time period, ESCAPE TO SOMEWHERE EXTRAORDINARY was the most engaging run by Four Seasons
Hotels and Resorts. Hilton Hotels & Resorts published the most (3) in its Halloween 2016 campaign.
0 0.5 1 1.5 2 2.5 3 3.5
0 20 40 60 80 100 120 140 160 180 200
NO…
VSCO…
NO DATA(Accorhotels)
NO DATA(Starwood…
Halloween 2016(Hilton…
Chicago Ideas…
NO DATA(Fairmont…
NO DATA(Loews Hotels)
ESCAPE TO…
NO DATA(Omni Hotels)
NO DATA(Shangri-La…
NO DATA(Wyndham…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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