Take a detailed look at what the top Banks in India are up to on Social Media. Find out promotion statistics, engagement metrics and campaign intel in this report.

1. April 1st – June 30th 2016
TopIndianBanks
onSocialMedia

2. Banks: Social Media Report
This Report looks at how
Banks
(India Region)
performed on Social Media between
April 1st – June 30th, 2016

3. Generate Your Own Social Media Report
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4. Comparison of
“BANKS"
Facebook Pages
Apr 01, 2016 - Jun 30, 2016

5. State Bank of India had the largest fan base of 5,576,735 while Yes Bank showed the highest fan growth of 27.71%.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Growth%
Number of Fans
ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India
IndusInd Bank Citi India Standard Chartered India Yes Bank Kotak Mahindra Bank Ltd
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Citi India Yes Bank IndusInd
Bank
Kotak
Mahindra
Bank Ltd
Axis Bank Standard
Chartered
India
ICICI
Bank
HDFC Federal
Bank Ltd
State
Bank of
India
Countries < 2% Turkey Other Countries Bangladesh India
Fans - Geography

7. Citi India had the highest PTAT of 10.31% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India
IndusInd Bank Citi India Yes Bank Standard Chartered India Kotak Mahindra Bank Ltd
Conversations

8. Yes Bank published the greatest number of posts (246). Citi India had the highest average engagement, with a score of 975.
0 50 100 150 200 250 300
0 200 400 600 800 1000 1200
ICICI Bank
HDFC
Federal Bank Ltd
Axis Bank
State Bank of India
IndusInd Bank
Citi India
Standard Chartered India
Yes Bank
Kotak Mahindra Bank Ltd
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Axis Bank received the most number of Likes (2,422,009), ICICI Bank got the most number of Comments (13,425) and State
Bank of India had the most number of Shares (15,656).
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
ICICI Bank
HDFC
Federal Bank Ltd
Axis Bank
State Bank of India
Citi India
IndusInd Bank
Yes Bank
Standard Chartered India
Kotak Mahindra Bank Ltd
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Citi India
17-JUN-16, FRI 9:12AM
Our dear roadie Rannvijay Singh Singha
likes to chill when in Singapore while Sophie
Choudry is all ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 167,880 388 170 Uncategorized
Citi India
16-JUN-16, THU 8:48AM
We’re loving your response guys!
And here’s what you all have been waiting
for –
The winners for d ..
Citi India
15-JUN-16, WED 8:42AM
So here we are with the announcement you
all have been waiting for –
The winners for #WhatsYourSumm..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 47,556 146 51 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 39,142 99 58 Uncategorized

11. Most Engaging Brand Posts
Citi India
15-JUN-16, WED 2:24AM
Adventurousnight safari or playful theme
parks – what’s your pick for Singapore?
Hurry! Participate ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 86,363 195 176 Uncategorized
Citi India
14-JUN-16, TUE 9:39AM
So folks, NEHA Dhupia’s travel story tells
us about perfect holidays – basking in the
sun at Baga an ..
Citi India
14-JUN-16, TUE 2:23AM
When in Goa, are you an adventureror an
explorer?
Here’s how you can stand a chance to win
MakeMyTr..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 137,563 272 146 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 87,764 223 212 Positive

12. Only Kotak Mahindra Bank Ltd's received Fan posts (910).
0 100 200 300 400 500 600 700 800 900 1000
ICICI Bank
HDFC
Federal Bank Ltd
Axis Bank
State Bank of India
IndusInd Bank New
Citi India
Standard Chartered India
Yes Bank
KotakMahindra Bank Ltd
Numberof Fan Posts
Fan Posts

13. Kotak Mahindra Bank Ltd received the highest percentage of Positive Sentiment (20.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Kotak Mahindra Bank Ltd
Negative Neutral Positive
Sentiment Analysis

14. Kotak Mahindra Bank Ltd responded to the highest percentage of Fan posts (36.15%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0 100 200 300 400 500 600
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Kotak Mahindra Bank Ltd
Kotak Mahindra Bank Ltd
Brand Responses

15. Yes Bank published the most with 246 posts.
3%
24%
10%
8%
7%
21%
1%
8%
6%
12%
ICICI Bank Yes Bank IndusInd Bank Citi India Axis Bank
State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC
Share Of Voice – Volume of Posts

16. Axis Bank received the largest volume of Likes (2,422,009).
21%
14%
1%
20%
35%
3%
0%
3%
1% 2%
ICICI Bank Yes Bank IndusInd Bank Citi India Axis Bank
State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC
Share Of Voice – Likes

17. ICICI Bank received the largest volume of Comments (13,425).
23%
13%
2%8%
16%
19%
2%
2%
2%
13%
ICICI Bank Yes Bank IndusInd Bank New Citi India Axis Bank
State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC
Share Of Voice – Comments

18. State Bank of India received the largest volume of Shares (15,656).
9%
11%
4%
10%
18%
23%
1%
4%
3%
17%
ICICI Bank Yes Bank IndusInd Bank New Citi India Axis Bank
State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC
Share Of Voice – Shares

19. YES BANK had the most Promoted Posts, while State Bank of India had the most Organic Posts.
Promoted/Organic: Volume of Posts

20. Citibank India's Promoted Posts had the highest engagement, while ICICI Bank had the highest engaging Organic Posts.
Promoted/Organic: Engagement

21. Standard Chartered India saw the biggest surge in engagement.
Promoted/Organic: Effect of Promotionon Engagement

22. During this time period, Citi Journalistic Excellence Award (CJEA) was the most engaging run by Citi India. Axis Bank published
the most (5) in its #IGotPlans campaign.
0 1 2 3 4 5 6
0 200 400 600 800 1000 1200
EftCheques app by ICICI Bank(ICICI Bank)
HDFC Careers(HDFC)
#IGotPlans(Axis Bank)
#JustMingle(State Bank of India)
#IndusMobileApp(IndusInd Bank)
Citi Journalistic Excellence Award (CJEA)(Citi India)
Shoppers Stop Offer(Standard Chartered India)
#DoctorSays(Yes Bank)
#MyMomMyHero(Kotak Mahindra Bank Ltd)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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24. Analysis of
Axis Bank
Facebook Page
Apr 01, 2016 - Jun 30, 2016

25. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,207,391 18,942 .59% India
Mostly Young, Male and
Single
Axis Bank

26. Engagement Score Total Fan Posts
878 0
Total Posts
77
Total Likes
2,422,009
Total Comments
9,443
Total Shares
12,451
Most Engaging Content Type
Like This/Engagement
Oriented Posts
Least Engaging Content Type
Others
Most Prolific Content Type
Customer Loyalty Programs
Most Engaging Campaign
#RootForPlanet
Most Recent Campaign
Monday Morning Trivia
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

27. 3,175K
3,180K
3,185K
3,190K
3,195K
3,200K
3,205K
3,210K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
3,207,391
New Fans
18,942

28. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Axis Bank had an average engagement score of 878 and a highest of 992.

29. Community Analysis
Axis Bank fans are mostly Young, Male and Single Axis Bank fans are largely from India followed by United Arab
Emirates.
Fan Demographics Distributionof Fans
83%
17%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
India
United Arab Emirates
Saudi Arabia
United States
Qatar
Canada
Australia
Bangladesh
Kuwait

30. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
AxisBank Cards 15
DiningDelights 8
Multi-Currency Forex
Card
4
Chef Vikas Khanna 3
Axis eDGE Loyalty
Rewards
3

31. 95%
5%
Brand Participation Brand Non Participation
98%
0%
2%
Posititve Negative Neutral
Brand Posts - Engagement
Axis Bank responded to 73 conversations generated by the 77
Posts they published.
Axis Bank receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

32. Most Engaging Brand Posts
20-MAY-16, FRI 2:35AM
The smell of summer. The mango tree in the
backyard.The first mango of the season.
Eating them with ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
992 70,439 182 525 Positive
09-APR-16, SAT 2:00AM
Nothing says ‘Italian’ like a plate full of
pasta! Twirl your fork through authentic,
steaming spagh ..
21-JUN-16, TUE 2:29AM
Hectic. Chaotic. Super busy. Just some of
the things our lives are today. But there’s
an ancient art ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
984 62,662 183 216 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
983 59,403 210 466 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

33. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 200 400 600 800 1,000
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

34. Most of Axis Bank posts were around 'Customer Loyalty Programs', and posts around 'Like This/Engagement Oriented Posts'
received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35
0 200 400 600 800 1000 1200
BankingPlans
Brand News
Others
Events sponsored/attended
Careers
Contest/Sweepstakes
Corporate Social…
Ad Campaigns
New Promotions
Question to fans
Facebook App
Like This/Engagement…
Customer Loyalty Programs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

35. In Axis Bank Posts about Banking & Finance, Banking Advice posts
received the highest engagement.
In Axis Bank Posts about General Happenings, the category Others
received the highest engagement.
Content Intel
About Banking & Finance About General Happenings
0 2 4 6
0 500 1000
Sector News
Fact
Research…
Others
Question
BankingAdvice
Like…
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 500 1000 1500
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Technology
Current Affairs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

36. Campaign Intel – 3 most recent campaigns
Apr 01, 2016 - Jun 30, 2016 Entire Campaign
0 1 2 3
0 500 1000 1500
#IGotPlans
Flipkart Premier
League
Exclusive MakeMyTrip
Offerfor Axis Bank
Card Holders
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 500 1000 1500
#IGotPlans
Flipkart Premier League
Exclusive MakeMyTrip
Offerfor Axis Bank Card
Holders
Numberof Posts
Engagement Score
Engagement Score Number of Posts

37. Analysis of
Citi India
Facebook Page
Apr 01, 2016 - Jun 30, 2016

38. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
848,736 129,033 17.93% India
Mostly Young, Male and
Single
Citi India

39. Engagement Score Total Fan Posts
975 0
Total Posts
81
Total Likes
1,376,919
Total Comments
4,611
Total Shares
7,254
Most Engaging Content Type
Contest/Sweepstakes
Least Engaging Content Type
Banking Plans
Most Prolific Content Type
Others
Most Engaging Campaign
#WhatsYourSummerEscape
Most Recent Campaign
Enjoy 5% cash back at
MobileStore
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

40. 650K
700K
750K
800K
850K
900K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
848,736
New Fans
129,033

41. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Citi India had an average engagement score of 975 and a highest of 1000.

42. Community Analysis
Citi India fans are mostly Young, Male and Single Citi India fans are largely from India followed by United States.
Fan Demographics Distributionof Fans
84%
16%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
India
United States
United Arab Emirates
Saudi Arabia
Canada
Australia
United Kingdom
Bangladesh
Qatar
Norway

43. 0
1
1
2
2
3
3
4
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Terms 39
conditions 38
travel story 13
MakeMyTrip vouchers
worth
11
CitibankIndia 10

44. 70%
30%
Brand Participation Brand Non Participation
87%
9%
4%
Posititve Negative Neutral
Brand Posts - Engagement
Citi India responded to 57 conversations generated by the 81
Posts they published.
Citi India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

45. Most Engaging Brand Posts
17-JUN-16, FRI 9:12AM
Our dear roadie Rannvijay Singh Singha
likes to chill when in Singapore while Sophie
Choudry is all ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 167,880 388 170 Uncategorized
16-JUN-16, THU 8:48AM
We’re loving your response guys!
And here’s what you all have been waiting
for –
The winners for d ..
15-JUN-16, WED 8:42AM
So here we are with the announcement you
all have been waiting for –
The winners for #WhatsYourSumm..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 47,556 146 51 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 39,142 99 58 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

46. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

47. Most of Citi India posts were around 'Others', and posts around 'Contest/Sweepstakes' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16 18 20
0 200 400 600 800 1000 1200
BankingPlans
Brand News
Others
Events sponsored/attended
Contest/Sweepstakes
Corporate Social
Responsibility
Question to fans
Customer Loyalty Programs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

48. In Citi India Posts about General Happenings, the category Others received the highest engagement.
Content Intel
About General Happenings
0 1 2
0 200 400 600 800 1000 1200
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Technology
Current Affairs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

49. Campaign Intel – 3 most recent campaigns
Apr 01, 2016 - Jun 30, 2016 Entire Campaign
0 10 20 30
0 500 1000 1500
Citi Journalistic
Excellence Award
(CJEA)
#WhatsYourSummerEs
cape
#MomsDayOut
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 500 1000 1500
Citi Journalistic
Excellence Award
(CJEA)
#WhatsYourSummerEs
cape
#MomsDayOut
Numberof Posts
Engagement Score
Engagement Score Number of Posts

50. Analysis of
ICICI Bank
Facebook Page
Apr 01, 2016 - Jun 30, 2016

51. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
4,729,408 14,153 .30% India
Mostly Young, Male and
Single
ICICI Bank

52. Engagement Score Total Fan Posts
890 0
Total Posts
33
Total Likes
1,461,773
Total Comments
13,425
Total Shares
6,362
Most Engaging Content Type
Customer Loyalty Programs
Least Engaging Content Type
Corporate Social
Responsibility
Most Prolific Content Type
Others
Most Engaging Campaign
Inox Buy 1 Get 1 Free Movie
Ticket Offer
Most Recent Campaign
Probationary Officer
Training Programme
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

53. 4,705K
4,710K
4,715K
4,720K
4,725K
4,730K
4,735K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
4,729,408
New Fans
14,153

54. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
ICICI Bank had an average engagement score of 890 and a highest of 1000.

55. Community Analysis
ICICI Bank fans are mostly Young, Male and Single ICICI Bank fans are largely from India followed by United Arab
Emirates.
Fan Demographics Distributionof Fans
86%
14%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
India
United Arab Emirates
Saudi Arabia
United States
Qatar
Nepal
Pakistan
Bangladesh
Australia
Norway

56. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
ICICI Bank ATMs 23
Debit Card 7
Download Pockets 6
offer 6
bills 4

57. 100%
0%
Brand Participation Brand Non Participation
96%
0%
4%
Posititve Negative Neutral
Brand Posts - Engagement
ICICI Bank responded to 33 conversations generated by the 33
Posts they published.
ICICI Bank receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

58. Most Engaging Brand Posts
26-MAY-16, THU 7:30AM
Friday is here! Enjoy the lip-smacking pasta
or just simply indulge in your favourite dish.
Use your ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 175,288 619 289 Positive
11-JUN-16, SAT 3:00AM
Brew conversationsover a warm cup of
coffee at Cafe Coffee Day. Avail 15% off on
all bills above Rs ..
10-MAY-16, TUE 12:17AM
The historic showdown is here and it is
time for you to choose your side! Team Cap
or Team Iron Man? ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 136,548487 303 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 124,337 1,073 352 Positive
NO IMAGE NO IMAGE NO IMAGE

59. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 200 400 600 800 1,000
Links
Videos
Photos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

60. Most of ICICI Bank posts were around 'Others', and posts around 'Customer Loyalty Programs' received the highest
engagement.
Content Intel
0 2 4 6 8 10 12 14
0 200 400 600 800 1000 1200
BankingPlans
Others
Contest/Sweepstakes
Corporate Social
Responsibility
New Promotions
Customer Loyalty Programs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

61. Campaign Intel – 3 most recent campaigns
Apr 01, 2016 - Jun 30, 2016 Entire Campaign
0 2 4 6 8
0 500 1000
EftCheques app by
ICICI Bank
Free iPads every day!
PresentingPockets –
India’s first Digital
Bank
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1000
EftCheques app by ICICI
Bank
Free iPads every day!
PresentingPockets –
India’s first Digital Bank
Numberof Posts
Engagement Score
Engagement Score Number of Posts

62. Analysis of
Standard Chartered India
Facebook Page
Apr 01, 2016 - Jun 30, 2016

63. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
448,262 2,013 .45% India
Mostly Young, Male and
Single
Standard Chartered India

64. Engagement Score Total Fan Posts
613 0
Total Posts
80
Total Likes
220,291
Total Comments
1,099
Total Shares
2,605
Most Engaging Content Type
NO DATA
Least Engaging Content Type
NO DATA
Most Prolific Content Type
NO DATA
Most Engaging Campaign
Global Goals
Most Recent Campaign
Bloomberg TV’s ‘Wealth
Manager’ show
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

65. 445K
446K
446K
447K
447K
448K
448K
449K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
448,262
New Fans
2,013

66. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Standard Chartered India had an average engagement score of 613 and a highest of 993.

67. Community Analysis
Standard Chartered India fans are mostly Young, Male and Single Standard Chartered India fans are largely from India followed by
United Arab Emirates.
Fan Demographics Distributionof Fans
86%
14%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
India
United Arab Emirates
United States
Saudi Arabia
Pakistan
Bangladesh
Indonesia
Nepal
Qatar

68. 0
1
1
2
2
3
3
4
4
5
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Standard Chartered Bank33
SummerSanta 27
Olympic Games sport 27
more 17
Click 13

69. 30%
70%
Brand Participation Brand Non Participation
55%
9%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Standard Chartered India responded to 24 conversations
generated by the 80 Posts they published.
Standard Chartered India receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

70. Most Engaging Brand Posts
01-MAY-16, SUN 6:30AM
Shopping for your loved ones is now 9 times
more fun! Get up to 9X* Reward Points with
the all new L ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
993 15,397 42 86 Positive
28-MAY-16, SAT 2:30AM
Make your summer sojourns more
economical.Use your Standard Chartered
card at Thomas Cook, SOTC, Ag ..
30-APR-16, SAT 6:30AM
Make someone special smile this summer,
by becoming their #SummerSanta. Tell us
in the comments sect ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
982 10,191 54 288 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
956 9,566 43 56 Positive
NO IMAGE NO IMAGE NO IMAGE

71. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 200 400 600 800
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

72. Campaign Intel – 3 most recent campaigns
Apr 01, 2016 - Jun 30, 2016 Entire Campaign
0 10 20 30 40
0 500 1000
Shoppers Stop Offer
Rio 2016 Olympic
Games
#SummerSanta
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800 1000
Shoppers Stop Offer
Rio 2016 Olympic
Games
#SummerSanta
Numberof Posts
Engagement Score
Engagement Score Number of Posts

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