1. Leading US Department Store Brands
ON SOCIAL MEDIA
June 2014

2. About Unmetric
We provide not-so-obvious competitive
intelligence on over 20,000 brands across 30
sectors … so you know who is outsocializing who.
And how.
We understand that while companies have always
needed competitive intelligence, it’s never been
easy to come by. The modern digital media
landscape gives marketers the potential to study
their campaign spends, activity and decide on
future spends much more rationally than ever
before.
Some of our clients
Unmetric is proud to be a
Twitter Certified Product

3. All images in this report are hyperlinked to their
original post but if you want to find out in detail
what brands did to meet their business objectives,
grab your free Unmetric trial here.

4. Brands used for this analysis:

6. All data for the time period: June1st – 30th, 2014
Among the brands analysed,
Marshall’s talked the most about
themselves.
JC Penney grew its fan-base faster
than all other Retail Chains pages
from North America.
With a growth rate of 2.1%, Marshalls’
had the highest fan growth rate among
the brands analysed.
Marshalls’ struck a chord with the
highest average engagement
amongst the brands analysed. They
had 37 posts in June.
244 new posts were written on the
walls of the brands analysed. That’s
an average of 8 posts per day - per
wall!
Marshalls’ #FabFound Facebook
app was the most used app over
the month of June amongst the
brands analysed.
Uncovering the best of the Retail Chain sector

7. Dillard’s most popular content for June 1st to 30th were store specific posts, but Questions to Fans
engaged the best.
Dillard’s – Content Strategy

8. Nordstrom’s most engaging posts were photos around a sale they had and other engagement
oriented posts.
Nordstrom – Most Engaging Posts

9. Macy’s ‘Family and Friend’ Campaign for the selected time period engaged quite well for the brand and
generated significant engagement.
Macy’s– Campaign Analysis

10. Engagement Comparison
Marshalls’ was the most engaging brand over the month of June. The average
engagement for a brand in the retail sector in US was 170.

12. With the growth rate of 5.16%,
T.J.Maxx enjoyed the highest
follower growth rate among the top
Retail Chains pages.
Among the brands analysed,
@Bloomingdales replies the slowest
to customer tweets – with an
average of 18hrs, 29secs.
Nordstrom was the most responsive, by
replying to 30.35% of fan Tweets.
Taking just 1 hour, 5 mins, 39secs on
an average, @Macys replies fastest
amongst the brands alaysed to their
customer’s tweets.
Nordstrom was also the most prolific
tweeter with 2,878 tweets.
Amongst the brands analyzed,
@Macys had the highest engagment
score of 153.
All data for the time period: June 1st – 30th, 2014
Uncovering the best of the Retail Chain sector

13. Most Engaging Tweets

14. Macy’s – Customer Service Strategy
Macy’s mostly responded to tweets with a ‘Request for E-mail’
Response Rate = 12.3%
Average Reply Time = 1hr, 5mins

15. Dillard’s - Hashtag Analysis
Dillard’s tweeted most around #Luckybrand, in June. #VeraBradley was the most engaging
hashtag for the brand, followed by #fashionista.

16. Fan Growth Comparison
T.J.Maxx had the highest follower growth rate, with 5.16% growth in their follower base
during the month of June.

18. All data for the time period: June 1st – 30th, 2014
With a growth rate of 2.4%, Dillard’s
enjoyed the highest follower growth rate
among the top retail brands
Nordstrom had the highest
Repins/pins ratio of 243.
Bloomingdale’s has the highest
number of total pins of 20,981.
With 713 pins, Nordstrom had the
highest number of new pins in the
month of June
Uncovering the best of the Retail Chain sector

19. Bloomingdale’s – Style Crush

20. Macy’s

21. Nordstrom – Summer Fashion
The Metrics

23. All data for the time period: June 1st – 30th, 2014
Uncovering the best of the retail chain sector
Nordstrom has the highest number
of followers, with 450,657.
Nordstrom had the highest
Engagement, with a score of 674
#Summer by Nordstrom was the best
preforming hashtag, over the month of
June.
Dillard’s showed the highest growth,
with 8% increase in fan base over
the month of June.

24. Nordstrom - Engagement Strategy
Nordstrom’s Instagram page had an engagement score of 674 and their most engaging filter in
April was Valencia.

25. Bloomingdale’s - Engagement Strategy
Bloomingdale’s had an engagement score of 329 and #bloomierules was the most engaging hashtag.

27. Unmetric Score

28. × × ×
× × ×
× ×
Engagement Score

29. Engagement Score

30. Click here if you’d like to use Unmetric to better understand what
your competitors are doing, uncover compelling insights and unlock
new strategies for success by claiming a free 6 day trial.