Presentation on telecom industry in India

1. Tanay Bhowal
Amit Kumar
 Animesh Ukil
 Ashish Trivedi
Kishalay Samanta
 Koushik Singha
 Raju Singh
 Sourav Tibrewal
Amit Kumar Agarwal

4. “This presentation covers long journey of Indian Telecom.
We have tried our best to include major changes
occurred, reforms made and important dates.”
BEGINNING
1851: The sprawling Posts and Telegraphs Department,
for instance, occupied a small corner of the public works
department, in.
1854 :A regular, separate department was opened,
when telegraph facilities were thrown open to the public.

5. 1854-57: The Telegraph Department comprised a
Superintendent of Telegraphs.
Three Deputy Superintendents at Bombay , Madras and Pegu
in Burma, Inspectors at Indore, Agra, Kanpur and Banaras
and an operating and maintenance staff .
15th February, 1888 :merged with the Director-General of the
Indian Telegraph Department.
1st April, 1950: In 1950 the number of Telephone
Exchanges absorbed from princely states was 196.
• The installed capacity of these 196 exchanges was
13,362 lines with 11,296 working connections.
• Improve their technical efficiency by replacing obsolete
and unserviceable equipment and lending well-qualified
and experienced staff

7. 31st December, 1984: postal, telegraph and telephone
services were managed by the Posts and Telegraphs
Department till this date.
• January 1985:two separate Departments for the
Posts and the Telecommunications were created.
• The accounts of the department, initially, were
maintained by the Accountant General of the P&T

8. • The Telecommunication Board consisted of the
Secretary Telecommunications, who was the Chairman
with Member(Finance), Member (Operations), Member
(Development), Member (Personnel) and Member
(Technology).
• 1989: The Telecom Commission was constituted
The Commission has the DoT Secretary as its
Chairman with Member (Services), Member(Technology)
and Member (Finance) as its full time members.
• The Secretary (Finance), Secretary (DoE), Secretary
(Industries) and Secretary (Planning Commission) are
part time members of the Commission.

9. History
The entry of private service providers brought with it the inevitable need for independent regulation.
The Telecom Regulatory Authority of India (TRAI) was, thus, established with effect from 20th
February 1997 by an Act of Parliament, called the Telecom Regulatory Authority of India Act, 1997, to
regulate telecom services, including fixation/revision of tariffs for telecom services which were earlier
vested in the Central Government.
TRAI's mission is to create and nurture conditions for growth of telecommunications in the country in
a manner and at a pace which will enable India to play a leading role in emerging global information
society.
One of the main objectives of TRAI is to provide a fair and transparent policy environment which
promotes a level playing field and facilitates fair competition.
In pursuance of above objective TRAI has issued from time to time a large number of regulations,
orders and directives to deal with issues coming before it and provided the required direction to the
evolution of Indian telecom market from a Government owned monopoly to a multi operator multi
service open competitive market.
The directions, orders and regulations issued cover a wide range of subjects including tariff,
interconnection and quality of service as well as governance of the Authority.
The TRAI Act was amended by an ordinance, effective from 24 January 2000, establishing a
Telecommunications Dispute Settlement and Appellate Tribunal (TDSAT) to take over the
adjudicatory and disputes functions from TRAI. TDSAT was set up to adjudicate any dispute between
a licensor and a licensee, between two or more service providers, between a service provider and a
group of consumers, and to hear and dispose of appeals against any direction, decision or order of
TRAI.

10. Indian telecom Industry is growing at a great pace and India is
expected to become a manufacturing hub for telecom equipment.
Indian telecommunication with 621 million connections (as on
march 2010) is the third largest in the world . This sector is
growing at a rate of 45 percent during recent Years. The rapid
pace in the telecom sector is facilitated by liberal policies of the
government that provide easy market access for telecom
equipment and a fair regulatory framework for offering telecom
services to the Indian Consumers at affordable prices.
New Telecom Policy: - The most important milestone and instrument
of telecom reforms in India is the New Telecom Policy 1999 (NTP
99). The New Telecom Policy, 1999 (NTP-99) was approved on
26th March 1999, to become effective from 1st April 1999. NTP-99
laid down a clear roadmap for future reforms, thinking the
opening up of all the segments of the telecom sector for private
sector participation.

11. Key features of NTP 99 include:
Strengthening of Regulator
National long distance services opened to private operators.
International Long Distance Services opened to private sectors.
Private telecom operators licensed on a revenue sharing
basis, plus a one-time entry
fee. Resolution of problems of existing operators envisaged.
Direct interconnectivity and sharing of network with other
telecom operators within the
service area was permitted
Department of Telecommunication Services (DTS) corporatized
in 2000.
Spectrum Management made transparent and more efficient.

12. Under the Indian Telegraph Act, 1885 (ITA), the Central Government has exclusive right to
establish & maintain telecommunication and to grant license to operators.
1. The Department of Telecommunications, Ministry of Communications and Information
Technology, Government of India (DOT)
2. Wireless Planning & Coordination (WPC) wing of the DOT
3. The Telecom Regulatory Authority of India (TRAI)
4. Telecom Dispute Settlement Appellate Tribunal (TDSAT)
India has adopted the WTO Basic Telecommunications Agreement, through the General
Agreement on Trade and Services (GATS) in April, 1997 and India has made specific
commitments to liberalize telecom services within India.
India has been granted certain exemption under GATS with regard to the
telecommunications
services. Such exemptions are available for measures which relate to the application of
different accounting rates for: different operators/ countries covered by International
Telecommunication Services Agreement between Videsh Sanchar Nigam Limited (VSNL)
and
various foreign operators and different neighboring countries covered by
Telecommunication
Agreements and between the Government of India and the government of neighboring
counties (Pakistan, Bangladesh, Nepal and Bhutan).
This exemption is created on account of bilateral agreements between VSNL and various
foreign operators dealing with various aspects of cooperation, and between the Government
of
India and government of neighboring countries.

13.  Prior to the National Telecom Policy 1994 (NTP94), telecom
operators were owned by the Government of India and there were
only two government owned telecom operators namely, Bharat
Sanchar Nigam Ltd. & Mahanagar Telephone Nigam Ltd.
 With NTP94, the Government of India aimed to increase the
availability of telephone on demand, world class services at
reasonable price, ensuring India‟s emergence as major
manufacturing/ export base of telecom equipment etc. The
Government of India also recognized that the required resources
for achieving these targets would not be available only out of
government sources and allowed private investment and private
sector participation in the telecom sector. The DOT invited private
sector participation for providing telecom services and awarded
licenses to government operators and private operators in different
states of India.

14.  The foreign direct investment policy of India provides that foreign
investment in telecommunications sector and for ISP with
gateways is allowed up to 74% with prior approval of the Foreign
Investment Promotion Board (FIPB).
 Foreign investment ceiling are applicable for basic services, CMTS,
UAS, national/international long distance, V-SAT, public mobile
radio trunked services and other value added services.
 For ISP without gateway, foreign investment is allowed to 100%.
100% foreign investment in the said services are subject to the
condition that the companies (having foreign investment and
providing internet service without gateway shall divest 26% of
their equity in favor of Indian public in five years.

15. As per the “Security Conditions” laid down under the ILD and NLD
license Agreements, operators are required to make available on
demand to the agencies authorized by the Government of India, full
access to the gateways, switching centers, transmission centers,
servers and routers for technical scrutiny and for inspection which
can be visual inspection or an operational inspection.
The operator is required to make arrangements for monitoring
simultaneous communication traffic (at least 210 channels) by
Government security agencies at a location individually desired by
the Central Government and the State Government/Union Territory.
The requisite infrastructure in terms of hardware/software required for
monitoring of all telecommunication traffic shall be engineered,
provided, installed and maintained by the operator at its own cost.

16. Mobile number portability is a service which enables users to change
the service provider without changing their mobile number. This
service is very useful because users are independent to choose
operators while preserving their existing number.
The DOT has issued guidelines/ instructions for provisioning of
mobile number portability (MNP) service. Under the instructions,
MNP service shall be „build, operate and owned by neutral third
parties who have been issued a separate license for MNP service.
The DOT has granted license to two telecom operators namely, MNP
Interconnection Telecom Solutions India Pvt. Ltd. and Syniverse
Technologies (India) Pvt. Ltd.
The TRAI has issued a consultation paper on determination of port
transaction charge, dipping charge and porting charge for MNP.
Thereafter, the TRAI has also issued a draft of regulation for MNP.

17.  TRAI introduced a new regulation in November 2011 in which
they restrict the number of SMS sent from a mobile number is 200
per day to control bulk SMS.
 TRAI has also blocked the SMS services of all online SMS service
providers such as 160by2.com and way2sms.com from 9:00 PM to
9:00 AM.
 Any promotional messages by any organizations cannot be sent
on the numbers on which Do Not Disturb (DND) service is
activated.

18. The Telecom sector continued to register an impressive growth
during the year. The number of telephone subscriptions
increased from 846.32 million to 951.34 million, registering a
growth of 12.41 %. The wireless subscriber base increased by
107.58 million and the wire line subscriber base recorded a
decline of 2.56 million. The wireless segment continued to
dominate with a total base of 919.17 million connections. The
overall teledensity in the country increased to 78.66 from 70.89.
The rural teledensity increased to 39.22 from 33.79. The urban
teledensity increased to 169.55 from 157.32.

19. The growth in subscriber base resulted in an increase in
the gross revenue of telecom services from Rs.1,71,719
crore to Rs.1,95,442 croreduring the year, a growth of
13.82%. At the same time, the minutes of usage (MOU)
per subscriber per month for GSM and CDMA full
mobility service registered a decline from 349 and 263
at the end of March 2011to 346 and 229 at the end of
March 2012, respectively.
The average outgo per outgoing minute decreased from
Rs.0.51 to Rs.0.49 (a fall of3.08 %) for GSM full mobility
service and the average outgo per outgoing minute
remained at Rs.0.47 for CDMA full mobility service
during the period.

20. The wireless subscriber base was 919.17 million as
on 31st March 2012 in comparison to the
subscriber base of 811.59 million as on 31st
March 2011. It added 107.58 million subscribers
in the financial year 2011-12 registering an
annual growth rate of about 13.26%. The total
subscriber base of wireless services has grown
from 165.11 million in March, 2007 to 919.17
million in March, 2012 as depicted in
Figure 1 below:

21. 165.11
261.07
391.76
584.32
811.59
919.17
0
100
200
300
400
500
600
700
800
900
1000
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12

22. The subscriber base of wire line subscribers as on 31st
March 2012 was32.17 million as compared to
34.73million subscribers on 31st March,
2011registering a decrease of 2.56 million subscribers
during the year 2011-12.
Out of the 32.17 million wire line subscribers, 24.62
million are Urban wire line Subscribers and the
remaining7.55 million are Rural Subscribers.
The status of the wire line subscribers during the last
six years are depicted in

23. 40.79 39.42
37.36 36.96
34.73
32.17
0
5
10
15
20
25
30
35
40
45
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12

24. The tele -density at the end of March , 2012
reached the mark of 78.66 as compared to
70.89 at the end of previous year recording an
increase of nearly 7.77. The trend of growth of
teledensity since March 2007 is depicted in

25. 18.23
26.22
36.98
52.74
70.89
0
10
20
30
40
50
60
70
80
90

26. The Internet Subscriber base consisting
of narrowband (<256 Kbps) and
broadband (> 256 Kbps) for the last six
years is depicted in
Figure 3

27. 6.93 7.23 7.32 7.41 7.78
9.05
2.34
3.87
6.22
8.77
11.89
13.81
9.27
11.1
13.54
16.18
19.67
22.86
0
5
10
15
20
25
2007 2008 2009 2010 2011 2012
Narrowband
Brodband
Total

28. 161.11
261.07
391.76
584.32
811.59
919.17
120.47
192.7
297.26
478.68
638.37
814.06
44.64 68.37 94.5 105.64 113.22 105.11
0
100
200
300
400
500
600
700
800
900
1000
Total
CDMA
GSM

29. The Total Revenue of the Telecom Service Sector went up
from Rs. 1,71,719 crore in 2010-11 to Rs.1,95,442 crore in
2011-12 indicating a growth of 13.82%. The
corresponding figures of Revenue after adjustment of
intra operator interconnection charges, come to Rs.
1,66,752 crore in 2010-11 and Rs. 1,79,914 crore in 2011-
12, showing a growth of 7.89% over the previous year.
The revenue contribution from the public sector telecom
companies in the 2011-12 was 17.77% (previous year
20.37%) and from private sector companies was 82.23%
(previous year 79.63%). Table 2 indicates the revenue
contributions of the public and private sectors during
2010-11 and 2011-12. Figure 5 indicates the revenue
earnings of different telecom companies for 2010-11
and 2011-12.

30. 8264
41138
29688
15389
3992
15002
11508
30123
7196
45359
27934
19322
3624
14507
12621
32021
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
2010-11
2011-12

31. Quarter
ending
June 2011
Quarter
ending
sep 2011
Quarter
ending
Dec 2011
Quarter
ending
Mar2012
Telecom Subscribers (Wireless +
Wireline) in Millions
Total Telephone Subscribers 885.99 906.93 926.53 951.34
Urban Subscribers 587.94 601.42 611.19 620.52
Rural Subscribers 298.05 305.51 315.33 330.82
Wireless Subscribers 851.70 873.61 893.84 919.17
Wireline Subscribers 34.29 33.31 32.69 32.17
Teledensity
Total Teledensity 73.97 75.48 76.86 78.66
Urban Teledensity 163.13 166.01 167.85 169.55
Rural Teledensity 35.60 36.40 37.48 39.22
Internet & Broadband Subscribers (in
Million)
Total Internet Subscribers 20.33 20.99 22.39 22.86

33. The basis for competition within the Telecom industry has always
been about
 Expanding into new markets
 Battling intensely for market share
Telecom operators find themselves squeezed into a commodity
position, as cheaper competitors from Asia move into emerging
markets and even mature markets.
Coopetition (cooperation + competition) from “partner” industries
Telecom operators‟ costly infrastructures are indirectly but
increasingly subsidized by the media/content industry. So-called
“free” content still requires people to be connected in order to
access it.

34. If we assume that 4G or LTE will break the UMTS speed barrier by a
factor of 10 to 20, there are high chances that as soon as this new
carrier bit-pipe will be available, it will be clogged by a number of
existing and new services.
Social-Local-Mobile-Commercial or SoLoMoCo are the new
buzzwords that will ask for their part of the traffic increase. For
example, pushing relevant promotions or services to customers
based on their social profiles, events, or physical proximity to the
offer are a good example of that.
Augmented Media Experience
As TV has become a home Multi Media Centre with a 2nd screen
tablet computer or bigger smartphone companion, viewers can
access further information about what they are watching.
My Media everywhere, anywhere
Personal and shared media - photos, videos, music and documents –
will not only sit on PCs or Home media centres.

35. Mobile Money: Shifting your business model or bring value
differently
As money and financial transactions are increasingly going mobile,
Telco‟s have an opportunity to join the value chain and to offer
more than just a VOIP bit-pipe for others to manage their home
banking transactions.
Innovation: Make, buy, or partner?
Technology companies need to prioritize their technological
investment or make them in common (ie at group level). One
thing is for sure, the rhythm of innovation that was once counted
in years in the telecom industry will have to join the internet
speed counted in days or even hours.

36. Telecom managers and employees may have a technical mindset. But
your customers do not see you as a technology. They see you as a
means of connectivity, or as a convenience. They expect everything on
demand, mobile, for free and will only pay for clear convenience of
usage.
Connect to people
Years ago the likes of IBM, Ericsson, Oracle or HP predicted a future
where people would be in constant contact with family, friends,
business contacts and even strangers around the world.
Connect to services
Operators with innovative and entrepreneurial mindsets will partner
with other consumer services to enable just-in-time services for
consumers to improve their lives – e.g. proposing deals based on the
customer‟s location, or profile.
Connect to content
Information is real-time, sourced from the network, for example traffic
info that is gathered from connected drivers reports the traffic
conditions up to the minute and down to the meter.

37. Connect “distributed” friends, relatives and colleagues
Changing family structures, dual-career families, study abroad,
international career postings and emigration, all create need for
intense communication orally (Phone), visually (Skype, Facetime )
or in writing (SMS, E-Mail and messaging). Family members want
and need to communicate, when they are on the road or living far
apart.

38. As a result of the above pressures, the people in the telecom industry are
facing the necessity of major change in their way of working. But in
an industry with a tradition of hierarchy, silos, and doing things a
certain way, how do you change? How do you act nimbly, spark
innovation, strike up partnerships, merge with other companies, and
become customer-focused?
Start from a clear, differentiated customer value proposition
Use this to drive activity in the company. If people at all levels have a
clear idea of the value proposition, some strategic goals and the
understanding that the industry is constantly moving, there is much
less need for top-down directives and controls.
Leadership to manage change
Even so, many people will be threatened by change, or will not have the
capabilities that the change requires. It will require very strong
leadership attention. It requires the top leadership team agreeing on
the direction, and setting the example for managers and employees
throughout the company.
A management talent pool
It also requires a highly-skilled, engaged management talent pool.
Technical skills have been king in the telecom industry, and these are
obviously important.

39.  The division of a market into different homogeneous
groups of consumers is known as market
segmentation. Rather than offer the same marketing mix
(product, price, place, and promotion) to
vastly different customers, market segmentation makes it
possible for firms to tailor the marketing
mix for specific target markets, thus better satisfying
customer needs. Not all elements of the
marketing mix are necessarily changed from one segment
to the next. For example, in some cases
only the promotional campaigns would differ.

40.  Most small businesses cannot afford to market to
the general, mass-market customer resources are
just too limited. Instead, it must focus it
efforts, communications, and resources on those
segments
of the market that offer the most promise for the
business and that have been neglected by larger
competitors. The niche strategy aims at making its
successful practitioners immune to competition
and unlikely to be challenged. Successful
practitioners of market segmenting take the cash
and let
the credit go. They wallow in their anonymity

41.  A market segment should be:
 Measurable
 Accessible by communication and distribution
channels
 Different in its response to a marketing mix
 Durable and not changing too quickly
 Substantial enough to be profitable

42.  There are four primary bases on which to
segment a consumer market:
 Geographic Segmentation,
 Demographic Segmentation,
 Psychographic Segmentation, and
 Behavioural Segmentation.

43.  Region (international, national, regional, state,
county, city…)
 Climate,
 Population density (rural, urban, suburban), and
 Population growth rates.
 An example: The targeted market segment for
Reynold‟s Bakery resides primarily in the
suburban
 neighbourhoods of northern Hamilton county
located in Indiana.
 Your turn: Describe your market with regard to
geography

44.  Age,
 Gender,
 Ethnicity,
 Occupation,
 Income, and
 Family-status.
 An example: The targeted market segment for Reynold‟s
Bakery is primarily white-collar executives
between the ages of 35 and 55 years of age with an annual
household income range between $60,000
- $100,000.
Your turn: Describe your market with regard to
demographics…

45.  Values,
 Attitudes, and
 Lifestyles.
 An example: The targeted market segment for
Reynolds‟s Bakery is primarily those upper
achievers
and “experiences” who are looking for a “third place”
between work and home and value healthy,
up-scale fast-food such as Starbucks or Panera Bread.
Your turn: Describe your market with regard to
psychographics…

46.  Usage rate,
 Price sensitivity
 Brand loyalty, and
 Benefits sought.
 An example: The targeted market segments for
Reynold‟s Bakery are fast order take-out customers,
leisure-stay customers, and offsite-event customers.
Case: Entrepreneurial market segmentation calls for
insight into the people in the target market‟s
behaviour rather than settling for the same old segments
everyone else uses. So here‟s your challenge.

47.  Order capturers: these firms marketed heavily in
the media to attract interest in their
 offerings, then used incoming telecommunications
to take orders.
 Customer seekers: these firms made heavy
outbound telemarketing calls requiring
 efficient dialing and database integration.
 Sales force leveragers: these firms used the phone
to coordinate the activities of their
sales force across many points of sale requiring heavy
two-way communications.

48. Once the market segment profiles were created, it became
apparent that a telecommunications
Package designed to serve one segment would not meet the
requirements of the other two. At the
Same time, a package designed to meet the essential needs of all
three segments would have to
Incorporate many potentially expensive and neutral features.
What‟s more because this way of
Segmenting on the basis of behaviour was not initially
obvious, the company gained a significant edge
on the competition by developing a unique and perfectly
aligned marketing mix for each segment of
the market.
Your turn: Describe your market with regard to behaviour…

49. - Key Developments & Investments
 Viom Networks Ltd has won a contract to provide Wi-Fi and other
Internet-related services at the Chennai International Airport. The
deal is expected to be in the range of Rs 20– Rs 30 crore (US$ 3.06-
US$ 4.59 million)
 Tata Consultancy Services (TCS) has been selected to deploy a
new rating and billing system for Macau's telecom service
provider, CTM. The solution will allow CTM's customers to
receive faster response to enquiries and enable them to better
manage their services and bills, according to the company's press
statement
 Reliance Communications (RCom) and Tata Teleservices Ltd
(TTSL) have joined hands under a 2G intra-circle roaming
arrangement. Under the agreement, RCom will use 5,000 towers of
TTSL across 14 GSM circles while the latter will gain access to an
equal number of towers in RCom's CDMA network to improve its
reach

50.  Aegis, the global outsourcing and technology
services firm under Essar Group, has won a
human resource outsourcing contract from
Saudi Telecom Co, further extending its
existing relation with the company. The deal is
estimated to be in the range of US$ 50- US$ 60
million
 Videocon Mobile Services plans to invest Rs
800 crore (US$ 122.61 million) in Gujarat for
opening over 500 towers and 150 exclusive
outlets in 2013-14

51.  The telecom tower provider industry has been granted the 'infrastructure' status, a move
that will make tower providers eligible for viability gap funding, higher limit on external
commercial borrowings (ECBs), lower import duties and exemptions on excise duty on
telecom infrastructure equipment.
 The Government of India's decision to allow 100 per cent foreign direct investment (FDI)
in telecommunication sector will enable foreign telecommunication companies to buy
out their Indian partners. At present, India permits up to 74 per cent FDI in the sector -
49 per cent through the automatic route and the rest after Foreign Investment Promotion
Board (FIPB) approval.
 The Government intends to make India a teleport hub, enabling it to become an up-
linking/down-linking centre. The initiative is expected to facilitate foreign investments,
better technology and sustainable employment opportunities in the country. The
Government has recently given its nod to 74 per cent of FDI in DTH, IPTV, and mobile
TV
 Reliance Jio Infocomm (RJIL) has received an approval from the Department of
Telecommunications (DoT) to test the messaging feature on the fourth-generation long-
term evolution (4G LTE) platform
 The new guidelines issued by the DoT according to which foreign entities can participate
in the upcoming 2G auctions directly and obtain a licence. The initiative is expected to
make the upcoming auctions more attractive to certain foreign players such as Telenor,
which wanted to bid directly without an Indian partner in the auctions. There will be a
lock-in period of three years

52.  Aircel conducting trials for 4G services in Andhra circle
 Mobile network operator Aircel is currently conducting
trials of Long-Term Evolution (4G) services in Andhra
Pradesh but it will take a while before they are commercially
launched.
"The trials are currently on but we don't have the required
ecosystem, including the 4G-enabled mobile handsets, to
launch the services commercially," Deepinder Tiwana, AP
Circle Business Head of Aircel, said on Friday.
Aircel is only the second cellular service provider
after Reliance to bag 4G licence for AP Circle.

53.  Data services are growing exponentially in Andhra Pradesh. About 44 per
cent of our 1.85 million subscribers in AP use data services, including 12
per cent for 3G. This has enabled us to double our revenues in 2013
compared to the previous year," he said.
Accordingly, Aircel is coming up with new data plans as also voice plans
to give more value for money to the customers, Tiwana said. "We have
identified the priority segments and are accordingly drawing up our
strategies to drive future growth."
The private mobile phone operator, that was making a loss of about Rs
250 crore per annum till last year, is on the turnaround path.
"We will start making full-year profit from next year," Tiwana said, but
did not disclose figures.
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54. SL. NO. Category Service Area Access Service
Provider
1. Metros Delhi Bharti
Vodafone
MTNL
Idea Cellular Ltd.
Aircel Ltd.
2. Mumbai Loop Telecom Pvt
Ltd.
Vodafone
MTNL
Bharti
Aircel Ltd.
3. Chennai Aircel Cellular
Ltd.
BSNL
Vodafone
Reliance

55. SL. NO. Category Service Area Access Service
Provider
Tata Teleservices
4. Kolkata Bharti
Vodafone
BSNL
Reliance Telecom
Dishnet Wireless
Ltd.
5. A Circle Maharashtra Vodafone
Idea Cellular Ltd.
BSNL
Bharti
Aircel Ltd.
6. Gujarat Vodafone
Idea Cellular Ltd.

56. SL. NO. Category Service Area Access Service
Provider
BSNL
Bharti
Aircel Ltd.
7. Andhra Pradesh Idea Cellular Ltd.
Bharti
BSNL
Vodafone
Aircel Ltd.
8. Karnataka Bharti
Spice
BSNL
Vodafone
Aircel Ltd
9. Tamil Nadu Vodafone
Aircel Ltd.

57. SL. NO. Category Service Area Access Service
Provider
BSNL
Reliance Infocomm
Tata Teleservices
10. B Circle Kerala Idea Cellular Ltd.
Vodafone
BSNL
Bharti
Dishnet Wireless
Ltd.
11. Punjab Spice
Bharti
BSNL
Vodafone
Dishnet Wireless
Ltd.
12. Haryana Idea Cellular Ltd.
Vodafone

58. SL. NO. Category Service Area Access Service
Provider
BSNL
Bharti
Dishnet Wireless
Ltd.
13. Uttar Pradesh-W Idea Cellular Ltd.
Bharti
BSNL
Vodafone
Dishnet Wireles
Ltd.
14. Uttar Pradesh -E Vodafone
BSNL
Bharti
Idea Cellular Ltd.
Dishnet Wireless
Ltd.
15. Rajasthan Vodafone

59. SL. NO. Category Service Area Access Service
Provider
Hexacom(Bharti)
BSNL
Idea Cellular Ltd.
Dishnet Wireless
Ltd.
16. Madhya Pradesh Idea Cellular Ltd.
Reliance Telecom
BSNL
Bharti
Dishnet Wireless
Ltd.
17. WB & A&N Reliance Telecom
BSNL
Bharti
Vodafone
Dishnet Wireless
Ltd.

60. SL. NO. Category Service Area Access Service
Provider
18. C Circle Himachal Pradesh Bharti
Reliance Telecom
BSNL
Idea cellular Ltd.
Dishnet Wireless
Ltd.
19. Bihar Reliance Telecom
BSNL
Bharti
Dishnet Wireless
Ltd.
Vodafone
20. Orissa Reliance Telecom
BSNL
Bharti
Dishnet Wireless
Ltd.

61. SL. NO. Category Service Area Access Service
Provider
Vodafone
21. Assam Reliance Telecom
BSNL
Bharti
Dishnet Wireless
Ltd.
Vodafone
22. NE Reliance Telecom
BSNL
Bharti
Dishnet Wireless
Ltd.
Vodafone
23. J&K BSNL
Bharti
Dishnet Wireless
Ltd.

62. SL. NO. Service Provider Area Of Operation Subscriber Base
1. BSNL All India Except
Delhi & Mumbai
2,24,67,732
2. MTNL Delhi & Mumbai 34,57,729
3. Bharti Airtel Ltd. & Bharti
Hexacom Ltd.
Andhra Pradesh,
Delhi, Gujarat,
Haryana, Karnataka,
Kerala, Kolkata,
Madhya Pradesh,
Maharashtra,
Mumbai, Punjab,
Rajasthan, Tamilnadu
(included Chennai),
UP(East), UP(West).
32,69,949
4. Quadrant Televentures
Ltd. (formerly HFCL)
Punjab 2,00,432
5. Sistema Shyam
Teleservices Ltd.
Rajasthan 46,659

63. SL. NO. Service Provider Area Of Operation Subscriber Base
6. Tata Teleservices Ltd. & Tata
Teleservices
(Maharashtra)Ltd.
AP, Assam, Bihar,
Delhi, Gujarat,
Haryana, HP, J&K,
MH & Mumbai,
Karnataka, Kerala,
Kolkata, MP, NE,
Orissa, Punjab,
Rajasthan, TN, UP,
WB
14,41,370
7. Reliance Communications
Ltd.
AP, Bihar, Chennai,
Delhi, Gujarat,
Haryana, HP, J&K,
Karnataka, Kerala,
Kolkata, MP, MH,
Mumbai, Orissa,
Punjab, Rajasthan,
TN, UP & WB
12,69,750
8. Vodafone AP, Chennai, Delhi,
Gujarat, Karnataka,
Kol, MP, MH, MUM,
Orissa, Punjab & Raj
17,850
Grand Total 3,21,71,471

64. SL.
NO.
Wireless Group Total Wireless
Subscribers
( in millions)
Rural
Subscribers
(in millions)
Market Share Of
Rural
Subscribers
March-
12
March-
11
March-
12
March-
11
March-
12
March-
11
1 Bharti 181.28 162.20 75.83 65.73 23.46 24.03
2 Reliance 153.05 135.72 34.02 29.47 10.52 10.77
3 Vodafone 150.47 134.57 62.84 51.62 19.44 18.87
4 Idea/Spice 112.72 89.50 60.51 46.05 18.72 16.83
5 BSNL 98.51 91.83 34.53 32.77 10.68 11.98
6 Tata 81.75 89.14 16.70 18.46 5.17 6.75
7 Aircel 62.57 54.84 22.54 19.43 6.97 7.10
8 Unitech 42.43 22.79 12.11 6.86 3.75 2.51
9 Sistema 15.80 10.06 2.61 2.35 0.81 0.86
10 Videocon 5.95 7.11 0.00 0.00 0.00 0.00
11 MTNL 5.83 5.47 0.00 0.00 0.00 0.00
12 S Tel 3.43 2.82 1.58 0.80 0.49 0.29
13 Loop 3.27 3.09 0.00 0.00 0.00 0.00

65. Market
Share
Of Service
Providers Of
Rural
Wireless
Subscriber
Base

69. Cellular Providers developed its sales and marketing strategy
by analyzing its own internal strengths and then analyzing
current market conditions.
The overall marketing plan for Cellular Providers' service is
based on the following fundamentals:
 The segment of the market(s) planned to reach.
 Distribution channels planned to be used to reach market
segments: retail outlets, sales representatives, and
telemarketing.
 Share of the market expected to capture over a fixed
period of time.

71. http://www.unitedworld.edu.in/
Campus
Ahmedabad Campus: Karnavati Knowledge Village,
A/907,Uvarsad, S.G.Highway, Gandhinagar
Kolkata Campus: Infinity Benchmark Tower 10th Floor,
Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.
Reg. Office: 407, Zodiac Square, 4th Floor Opp.
Gurudwara, S.G. Road, Bodakdev, Ahmedabad.