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#TechInsights
The numbers that mattered for us in 2015
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(Almost) Everyone
is connected
Millennials
spend more
Tech Business opportunities
stand out
In 2015 Mobile Subscriptions outnumber World’s population
The digital natives increase their purchasing power
VC-backed companies are reaching +$100B
Media
How people access and exchange information?
M
C
S
Overview
Investment trends
Consumer Internet
How people consume products and services?
Software
How technology creates intelligence on top of data?

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(Almost) Everyone is connected
Mobile Subscriptions
Outnumber the World’s
Population
The mobile revolution passed another milestone
this year. The number of mobile subscriptions
now outnumbers the world’s population.
There are more mobile subscriptions than
people living on this planet. The number of
mobile subscriptions stood at 7.3 Billion at the
end of September 2015 and will grow to 7.4
Billion by the end of the year. Meanwhile the
world’s population will climb to 7.35 Billion by the
end of 2015 according to the United Nations’
projections.
(Source: Ericsson’s Mobility Report)
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
10B
9B
8B
7B
6B
5B
4B
7.4B
7.3B
World Population Mobile Subscriptions
Sources: Ericsson Mobility Report, United Nations

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Millennials spend more
Millennials are increasing
their purchasing power
Millennials are now those between the ages of
17 and 34 who have grown up in a time of rapid
changes. For most of this generation the digital
revolution does not represent disruption.
They are the first digital native generation and
technology represents theirs opportunity.
The US Case
The Millennial generation is the biggest in US
history—even bigger than the Baby Boom.
Their purchasing power is increasing year on year
and collectively are expected to spend more than
$200B annually starting in 2017 and $10 trillion in
their lifetimes.
The US Case, Average income (Year) by Age
Median Household Incomes
$60k
$50k
$40k
$30k
$20k
$10k
$0k
$80k
$70k
15-24 25-34 35-44 45-54 55-64 +65
92Mmillennials
Source: Goldman Sachs, Advisor Perspective, Median Household Incomes by Age

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Tech Business Opportunities stand out
VC-backed
tech companies
are reaching +$100B
VC-backed technology companies continue
to raise more money, with the first half of 2015
seeing nearly $60B invested across more than
3,500 deals.
Internet and mobile continue to account for the
bulk of deals to VC-backed companies, as the
two major sectors accounted for 65% of all deals
in Q2’15. All other sectors remained fairly range-
bound with healthcare accounting for 12%,
software 5%, and consumer products & services
at 3%.
Annual Global Financing Trends to VC-Backed Companies
Sources: CB Insights

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Media
#video #gaming #messaging #music #socialmedia&news
Over the next five years, the consumer tech and media industry will grow by over $500B reaching +$2T market.
01
M How people access and exchange information?

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Overview Video Gaming Music Social Media
& Messaging
NewsOverview Video Gaming Music Messaging SocialMedia&News
Online video
consumption and
adv expenditure
are exploding
on multiple devices
M C S
• Every day we spend 17% of our time in watching videos
• Online video ads are growing 2x as fast as the overall
online ad market.
Facebook over the past few years has made a concerted
effort to become increasingly less reliant on YouTube: today
70% of all new video are uploaded directly on Facebook,
and it has passed YouTube in desktop daily video views
(also thanks to autoplay).
Mobile is eating the video: The number of hours people
spent watching videos on mobile (Youtube) is up 100% y/y
and it represents the 66.4% of the total views.
Connected TV is the new mobile. Around 40% of
population uses Connected TV. Chromecast and other
OTT devices are accelerating the transition and drive the
convergence between online and offline contents.
Watch me play: Global viewership reached 450M in 2015
On top of the platforms: MCN growth.

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Overview Video Gaming Music Social Media
& Messaging
NewsOverview Video Gaming Music Social Media
& Messaging
NewsVideo Gaming Music
2 Billion highly networked and connected users
worldwide
eSports reached 160M total audience: revenues
for eSports will grow by 250% between 2015 and
2020
Multiplayer games growth is driven by Millennials
Tournament prize pools reached $71M in 2015
Gaming is one of the
most widespread
consumer behaviour
MMMMM C S
Messaging Social Media
& News

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Overview Video Gaming Music Social Media
& Messaging
NewsOverview Video Gaming Music Social Media
& Messaging
NewsOverview Video Gaming Music Social Media
& Messaging
NewsVideo Gaming Music
$6.85B revenues
Music registered $6.85B revenues, with a crucial
turning point in 2015: monthly subscriptions are more
than digital downloads and physical revenues
The future, in streaming
Most of user growth in digital streaming will be
ad-supported, but paid users will account for a far
greater proportion of the revenues.
Two streaming trends:
- Youtube remains dominant for on-demand streaming
- The Spotify effect: music streaming is a crowded
market. New entry in 2015: Apple Music
Music,
from ownership
to access
M C S
Messaging Social Media
& News

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Video Gaming Music
Messaging is the fastest growing online behaviour:
the industry counts 3.6 Billion registered users.
In 2015, new business models are grown
on top of messaging: Entreprise messaging and
Dating apps are two successful examples.
Everyone interacts on
messaging platforms:
businesses are building
services on top
M C S Messaging Social Media
& News

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M C S
Overview Video Gaming Music Social Media
& Messaging
News
M C S
Video Gaming Music
Social Media: search and social media are the best
starting point to reach news. People participate, share and
comment.
Traditional newspaper:
• Online version: revenues from display ads fall
• the Value of both circulation and ads on printed
newspapers is shrinking
• Digital publishing could increase the engagement and
drive new revenue streams for publishers
Digital born newspaper: media company valuations are
higher than traditional newspapers.
Optimized distribution:
Facebook Instant Articles, Google AMP, Apple News.
Engagement on News
is the key: optimized
distribution, enriched
experience and social
products.
Messaging Social Media
& News

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Consumer
Internet
#ecommerce #ondemandeconomy #fintech
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C How people consume products and services?

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Ecommerce On Demand Economy Fintech
Ecommerce continues to be a top secular growth
industry, with 24% estimated growth in 2016,
including China.
Mobile commerce will grow from $25B to $31B in
2016.
Local delivery trend: what you need, right now
Bringing new verticals of retail to the Internet
On Demand Economy grew 14X since 2010
M C S
Deliver the
best experience:
everything you need,
right now, on mobile, in
the most convenient way.

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Ecommerce On Demand Economy Fintech
In 2014, global investment in FinTech
companies grew by 210% to $12.21B.
Crowdfunding to surpass VC in 2016
Robo advisor: it’s not (only) about fees, it’s
about access
Breaking-up the bitcoin-blockchain paradigm
Mobile Payments, transactions everywhere
Insurance, from reactive to proactive approach
M C S
Democratising access:
empower consumers
– not control them.

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Software
#AI #Health #Adblocking #cybersecurity #wearables #wifi
03
S How technology creates intelligence on top of data?

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Artificial Intelligence
The market for AI-based analytics could grow to $70B by 2020.
The market for AI technologies could reach $43.5B by 2024 as
companies seek to derive greater value from big data.
M C S
AI Health Adblocking Cyber security Wearables Wifi
Digital Health is in Good Health
In 2015, venture funding of digital health companies
surpassed $4.3B
Cybersecurity is no longer a choice
Security’s days as just a technical issue are done. It is becoming
a central concern for leaders at the highest level of many
organizations and governments, transcending national borders.
Ad Blocking is going Mobile
Until 2015, mobile ad blocking apps could only block ads on
mobile browsers — not in apps. But now there’s an ad blocker
— “Been Choice” opening new challenges for the advertisers.
Wearables growth, waiting for the killer app
Global wearable device units are expected to grow at 35% CAGR
2014-2019.
WiFi is gold for Small Businesses
In 2019, 54% of the Mobile devices traffic will be on WiFi
networks. Who will benefit from WiFi growing diffusion?
Smart Small Business.
Wifi

17. Tech Insights
January 20th, 2016
United Ventures is an Early Stage Venture
Capital fund, focused on Media, Consumer
Internet and Software investments.
We back visionary entrepreneurs who reshape
industries through technology, linking talents with
global markets.
Learn more at unitedventures.it
In 2015 Mobile Subscriptions outnumbered World’s population: now almost everyone is connected.
More and more people access digital services. At the same time, Millenials, are becoming “older”
and they are increasing their purchasing power. They are the most addicted to use and consume
digital services and products.
In the US, the Millennial generation is the biggest in US history—even bigger than the Baby
Boomers. Their purchasing power is increasing year on year and collectively are expected to spend
more than $200B annually in 2017 and $10 trillion in their lifetimes.
VC-backed tech-driven companies addressing this market opportunity continue to raise more
money, the first half of 2015 saw nearly $60B invested across more than 3,500 deals.
Our purpose in this presentation is to tell the 2015’s story by numbers from our perspective, looking
at the three main investment trends: Media, Consumer Internet and Software.
Disclaimer
This Presentation has been prepared by United Ventures’ team, using free documents and reports about the State of Tech Industry
available online. The information contained herein does not purport to be all-inclusive about market trends discussed.
The information contained in this document should not be relied upon as being an independent or impartial view of the subject matter
and it has to be considered as a communication promotion.United Ventures
@unitdventures
United Ventures