Pilot Smart Mapping Documentation

Catalyzing New Mobility in
Cities: The Case of Metro Manila
Pilot SMART Mapping Workshop

1 February 2012
Occupational Safety and Health Center, DOLE, North Avenue,
Agham Road, Quezon City

Catalyzing New Mobility in
Cities:
The Case of Metro Manila

1 February 2012
Occupational Safety and Health Center, DOLE, North Avenue, Agham Road
Quezon City, Philippines

Table of Contents

Executive Summary

I. Opening Program
A. Welcome Remarks by Dean Antonio La Viña, ASoG
II. Introduction of the participants
III. SMART Mapping Overview
IV. Walking Tour of Quezon City North Central Business District: Trinoma – SM
North Area
V. SMART Mapping Workshop Process Briefing
VI. Mapping Workshop and Group Presentations
VII. Synthesis and Next Steps Forward
VIII. Annexes
A. List of participants for Pilot SMART Mapping Workshop
B. SMART Mapping Workshop Guide
C. Transcript of Note Takers
D. Summary of Group Outputs
E. Photo Documentation
F. Certificate of Completion

i

Executive Summary

This pilot mapping workshop on Catalyzing New Mobility in Cities is a half-day activity
co-organized with the University of Michigan-SMART Centre held last 1 February 2012
at the Occupational Safety and Health Center, DOLE, North Avenue, Agham Road, Quezon
City. It was attended by various 38 individuals from 25 private organizations,
government and academic institutions, and individuals working on transportation in
Metro Manila namely ASEAN GTZ Clean Air for Small Cities Project, CAI-ASIA, OSHC
DOLE, Ayala Land Inc., Parasatabi, The Nature Group, NEDA, OpenStreetMap Philippines,
Philippine Science High School, ASCENT, Department of Transportation and
Communications (DOTC), Metropolitan Manila Development Authority (MMDA),
Barangay South Triangle, Palafox Associates, Entrepreneur Society of the Philippines,
League of Cities of the Philippines, INNOVENSY, GTVSP Philippines. With support from
the Rockefeller Foundation, this undertaking was organized by the Innovations at the
Base of the Pyramid in Southeast Asia (iBoP Asia) Program of the Ateneo School of
Government in partnership with SMART Center of the University of Michigan.

Following a new mobility forum the previous day, the New Mobility mapping
workshop’s primary objectives were: 1) reveal existing and potential transport mobility
grid including informal hubs and other uncharted transport system features; 2) provide
stakeholders an opportunity to work together in accelerating and advancing
implementation of sustainable, connected, inclusive transport and generating and
sharing related information, and policy initiatives; and 3) build on and further extend
the shareable knowledge base of inclusive mobility-enhancing features of the informal
transport system.

The mapping exercise was deemed necessary because of the existing complex and
diverse transportation modes in Metro Manila. In addition, the growing number of
unaccounted public transport terminals and hubs hinders the walkability and
sometimes obstruct the flow of transport. The country lacks readily available and
accessible information where they are. LGUs and other government agencies lack
capability to produce up-to-date map and mapping requires much time and resources.

In this exercise, Ms. Susan Zielinski, Managing Director of SMART, explained that the
participants would reveal the existing New Mobility Grid of the Quezon City North
business district area. The grid they would come up with will be very useful, customized
and special to everyone. This process allowed them to see what they got, what they are
working with and together come up with collective solutions. Regarded not just a
brainstorming activity, two possible outcomes were expected from this exercise: one
was to share this experience to others and second use the map as a tool.

The participants were divided into 4 groups and during the workshop proper, the
following were some of the things observed in terms of group dynamics, group process,
strengths and weaknesses:

 Group members were actively engaged and attentive to one another.
 The groups had a great mix of technical and creative minds in the presence of
planners, researchers, entrepreneurs, IT specialists, policy makers, private
sector representatives, writers and concerned citizens. The variety of
experiences from each member provided very vast information and details on
each map.

 Each group member had a story to share. The entire exercise was based on not
only the things they saw or observed during the walking tour but it also
consisted of their own experience while commuting or traversing the metro.
 Some of their innovative ideas were based on their positive personal
experiences in other cities that they wanted to replicate.
 The good thing about this exercise was the creative juices kept flowing and it
probed each participant to raise queries especially at times when they feel like
an idea will be challenging or if they have a different opinion. There were a
number of healthy arguments that made the groups active.

Some of the common themes that came out during the plenary presentations were: Bike
lanes, single ticketing, commuter friendly stuff, walkways, improve communication, and
need of better signage.

In general, the participants found the mapping workshop very useful and they learned a
lot from it. Their main concern was how to make the map more accessible to target
users. The participants are envisaged to eventually form a more permanent group, like
an e-forum that tackles the issue on mobility. They acknowledge current government
initiatives, but they prefer a more visionary approach rather than solution finding. They
all have high hopes for new mobility in Metro Manila and so the workshop ended on a
high note.

Catalyzing New Mobility in Cities: The Case of Metro Manila
1 February 2012

I. Welcome Remarks
Dr. Antonio La Viña, Dean, Ateneo School of Government

The Pilot Mapping Workshop of Catalyzing New
Mobility in Cities in Metro Manila co-organized by
ASoG with University of Michigan-SMART
Centerheld at the Occupational Safety and Health
Center of DOLE in North Avenue corner Agham Road,
Quezon City started at around 9:00 a.m. with Ms.
Cddyqa Rogel leading the Invocation and National
Anthem. She welcomed the various participants in
the event. She then called Dean La Viña to give the
welcome remarks.

Dean La Viña thanked her and greeted the
participants a pleasant morning. He said that the project launch the day before was
heightened by the quality of participation. Aside from technical research activities
with an overall objective of a better city, it is time to catalyze a coalition of
individuals and organizations that advocates and push for a more livable city. He
shared that every time he meets Chairman Tolentino, the good Chair always speak
out that the agency automatically gets sued once they take action because of the
nature of the law that created MMDA. Dean La Viña personally noted the he was
almost sure that MMDA would get sued in the unified ticketing system being
proposes. He also shared that Chairman Tolentino also said that when they get sued
no one is behind them, and that there is no citizen organization to back them up.
This does not go for MMDA only but also for other government institutions and LGUs
who begin to think of innovative things being implement. Therefore, he called for
everyone to catalyze and organize their efforts to support good projects being
implemented by government agencies like MMDA.

This activity is in line with that approach, where a group of individuals and
organizations from all parts and discipline could help, guide and also learn. He
expressed his excitement to learn a new approach to mapping in transportation.

As to why the mapping exercise was done at the Occupational Safety and Health
Center, Dean La Viña said because it is an area where all could have a short walking
tour of a central business district and discover possibilities in transportation. This
activity would bring minds together to bring innovative solutions to problems that
are centered to why transportation immobility is experienced in the metropolis.
Other responsibilities hindered him to stay for the mapping activity but he wished
everyone to have a fruitful time.

II. Introduction of Participants
Dr. Segundo Joaquin Romero, Director, iBoP Asia

Dr. Romero mentioned that this is already
the fourth activity of the New Mobility project.
They started with a forum in Ayala, followed by
the inception meeting then the project launch
yesterday. These are not unrelated events but
they all lead to hopefully a more permanent

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1 February 2012

group that will advocate for new mobility. He hopes that New Mobility could be one
of the innovations of ASoG similar to how Transparency and Accountability (TAN),
the biggest anti-corruption group in the Philippines, was formed. This could be New
Mobility’s vision or goal especially since the people from yesterday’s project launch
were pushing to have more discussion in new mobility. A huge map, as big as the
billboards found in malls is being hoped at the end of the project. But before
producing such, they should begin with this SMART approach in mapping exercise
and in connecting the dots.

After which, he then asked each participant to introduce themselves by stating
their name, occupation and affiliation. (See Annex A for Attendance Sheets)

III. SMART Mapping Overview
Ms. Susan Zielinski, Managing Director, SMART Centre University of Michigan

Numbers and words on new mobility were presented yesterday and they were
all great, but today Ms. Zielinski said the participants would be taking a different toll
by going around the room and getting physical. With that she did a little exercise
with the participants. She made them stand up and raise their right arm. Then asked
them to put their left hand on their right wrist and move their left hand up to right
arm. Next she asked them to raise their left arm, put their left hand on their right
wrist and move left hand to right arm. What happened was, they all rolled up their
sleeves which was what today’s mapping activity was about. The participants were
encouraged to stand beside each other and interact. Each participant had colored
dots on their nametag and the idea was to have as many colors per table as possible.
The more they were next to someone they did not know was a great thing. They
were given a workshop guide in case they got off track. (See Annex B)

In this exercise, Ms. Zielinski said that the participants would reveal the existing
New Mobility Grid of the area. The grid they would come up is expected to be very

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1 February 2012

useful, customized and special to everyone. This process allowed them to see what
they got, what they are working with and together come up with collective solutions.
She informed the group that she had done similar mapping process to different
communities and maps come out unique every time. She then reminded everyone
the three things they were aiming for: connecting the dots, moving minds and
moving money.

This exercise is not just a brainstorming activity. Two possible outcomes were
expected from this exercise, one was to share this experience to others and second
use the map as a tool. Ms. Zielinski instructed the participants to take this mapping
as a dry run and way of learning together in the process. The map could be made
into something that would be useful by combining different things.

Maps were placed on each table and all materials were provided. This activity
aimed for knowledge, connectivity and implementation. In the walking tour, she
asked the participants to think of the following guide questions: How things are
connected to each other? How things might have economic or innovation
opportunities? Describe the transformation of the sights in a new way? They should
be able to tell a story.

Question from Benjie dela Peña: what are we looking for when we go out? What
are we paying attention to?

Response from Susan: Looking at all the different modes of transportation, the
way information is given out, the juxtaposition, is it easy to get off and get in? How
do people use the transportation and connectivity of the system? Economic
opportunities and tell a new story about it. When is it going to be enhanced? What
works, what doesn’t and what would you do better?

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1 February 2012

IV. Walking Tour of QC North CBD: Trinoma-SM North Area

The participants walked along the sidewalk
of North Avenue, crossed the street using the
overpass, passed through the North Avenue
terminal station, crossed the pedestrian crossing
area and back to the venue.

Aside from the formal transport terminal
found in SM North EDSA, there was also an
informal transport terminal of pedicabs along the
North Avenue road. The different modes of
transport seen plying along the North Avenue
road were private vehicles, two-wheeled MVs,
Public Utility Jeepneys (PUJs), Pedicabs, Taxi
cabs, AUVs, Van shuttles going from one point to
another, and the Metro Rail Transit (MRT) train.
But despite this, it is interesting to observe a lot
of people are seen walking along the road or
crossing the road.

V. SMART Mapping Workshop Process Briefing
Ms. Susan Zielinski, Managing Director, SMART Centre University of Michigan

Ms. Zielinski reminded everyone that each table should have a good mix of colors
representing different sectors and join people that they do not know. She said that
enough tools and supplies were made available for each working group. The
participants should not be constraint to only one plan and asked to feel free to take
more tracing paper from the workshop team in case they needed more. Less tangible
resources were also present at the participants’ disposal such as:

 Group members
 Knowledge of some of the transport features of the selected focus map segment
 Some knowledge of what is connected

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1 February 2012

 Sense of humor and creativity
 Sense of civic duty/ passion for improvement

She then enumerated the
workshop tasks. First she instructed
the group to find a note taker to
take down crucial discussion points.
The group should also select a
reporter to present the group
output at the end of the workshop.
Everyone gets 12 minutes to
present their output after 2 hours. A
facilitator was also required but the
discussion may start without it.
Then she instructed each one to
introduce themselves to their group
mates by saying their name
followed by what they are hopeful about, something positive or what they love in
Manila’s transportation.

The first step is revealing the new mobility grid. Look at the maps on their table and
identify connection points. Find places you can connect using small or big ideas (e.g.
Signboards to understand the system or an application for iPhone).

Second is to identify the area where you can start working with your idea. Then
think about what economic benefits activities you can think of? How can you save
money? How could you invent new businesses/ services/ innovation to connect the
dots? What are the economic ideas that can create job, save money, invest in business?

Third is moving minds, where participants portrayed their project. How do you put
the signage up? How do you tell a story of the integrated system? It involves marketing,
finding a way and helping people figure out how things are connected.

She instructed the note takers to tally at least five research questions needed in
order to serve the project. Note takers were also instructed to jot down policies that are
needed to implement the innovation project. The groups were also asked to identify
people that they believe should be at the table with them.

Then the groups will come back in plenary and report their outputs. They were
instructed that if they are stuck on one thing, they should try moving to another just to
keep the flow going.

VI. Mapping Workshop

The room was divided into 4 groups. In the workshop proper, the following were
some of the things observed in terms of group dynamics, group process, strengths and
weaknesses: (See Annex C for transcript of note takers)

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1 February 2012

 Most groups were very active where the group members actively engaged and
attentive to one another.
 The activity was done with almost everyone from the group standing up and
doing their share in mapping.
 Most groups also used all the tools available for them but the most commonly
used tool was the colored dots to represent various transport terminals. The
groups assigned legends to describe what they saw during the walking tour.
 The groups had a great mix of technical and creative minds in the presence of
planners, researchers, writers and concerned citizens. The variety of
experiences from each member provided very vast information and details on
each map.
 Each group member almost had a story to share. The entire exercise was based
on not only the things they saw or observed during the walking tour but also
consisted of their own experience while commuting or traversing the metro.
 Some of their innovative ideas were based on their positive personal
experiences in other cities that they wanted to replicate.
 The good thing about this exercise was the creative juices kept flowing and it
probed each participant to raise queries especially at times when they feel like
an idea will be challenging or if they have a different opinion. There were a
number of healthy arguments that made the groups active.
 In each group, there was always one that stood out as a natural facilitator
without having to volunteer or be chosen and this is usually someone who has
technical knowledge on the various transport systems.

After lunch, each group was called to present to plenary what they have discussed.
(See Annex D for summary of the group outputs in order of presentation and Annex E
for photos of actual group outputs)

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1 February 2012

During plenary, everyone was intently listening to each other’s output. Ms. Zielinski
said that this was the quietest group that she had handled. Common themes that came
out from the presentations were: Bike lanes, single ticketing, commuter friendly stuff,
walkways, improve communication, and need of better signage.

VII. Awarding of Certificates

Certificates were awarded to all who attended the workshop. The certificate, signed
by Dean La Viña and Ms. Zielinski read (See Annex F):

SMART New Mobility Mapping and Implementation Seminar.
<Name of Participant> has completed the University of
Michigan SMART Program’s New Mobility Mapping and
Implementation Seminar and has gained skills related to
advancing and accelerating integrated and sustainable
transportation systems in communities and regions.

VIII. Synthesis and Next Steps Forward
Dr. Marie Danielle Guillen, Project Manager Finding New Mobility in Metro Manila

Dr. Guillen thanked everyone for participating and
encouraged all to be part of a catalyzing project. She was
interested to see that people learned something new and
inspired by their optimism. She posed finding new
mobility as a challenge for all. That in order for Metro
Manila to be livable, they need to help each other. The
issue is not really competition but complementing and
finding innovative ideas to improve the current situation.

The event ended at around 1:00 pm.

7

ANNEX A
List of Participants

ANNEX B
Pilot SMART Mapping Workshop Guide

connectivity maps can be easily made into door-to-door transport maps for
users and distributed in print or online. This both provides a tool for users
CATALYZING NEW MOBILITY IN CITIES PROJECT for the short-term, and a tool for identifying future enhancements for the
long term.
PILOT METRO MANILA SMARTMAPPING Objectives of the Exercise In Brief
UNIVERSITY OF MICHIGAN-SMART (Sustainable Mobility, Accessibility,
Research and Transformation) Centre 1. Reveal existing and potential transport connectivity grid including
with informal hubs and other uncharted transport system features.
Innovations at the Base of the Pyramid in Asia (iBoP Asia) Program 2. Provide stakeholders an opportunity to work together in
ATENEO SCHOOL OF GOVERNMENT accelerating and advancing implementation of sustainable,
connected, inclusive transport and generating and sharing related
information, and policy initiatives
WORKSHOP GUIDE 3. Build on and further extend the shareable knowledge base of
inclusive mobility-enhancing features of the informal transport
system
WELCOME to the Pilot Metro Manila SMART Mapping Workshop, a half-day
event that gives participants the opportunity to collaboratively improve
transportation in Metro Manila.
AVAILABLE TOOLS
We do this specifically today by “revealing the existing New Mobility Grid”
Mapping Tools and Supplies
generating hitherto unrecorded information about the location and
interconnectivity of transport facilities and features within a selected slice The following workshop tools and supplies are available for each workshop
of Metro Manila – the Quezon City North Central Business District (around group:
the Trinoma and SM North EDSA Area).
1. An easel or flipchart for documenting discussions
We are taking an approach developed by SMART at the University of 2. Tracing paper for providing information without marking the base
Michigan to identify, reveal and enhance the multi-modal/New Mobility focus map (to increase its reusability).
Grid in communities and regions around the world. The approach also 3. Round colored sticker dots (0.5 inch and 0.25 inch in diameter in
facilitates exploration of economic development, employment, and red, blue, green, purple, orange, yellow, and white colors)
innovation opportunity as well as approaches to marketing and 4. Color markers for labeling added map features onto post-it notes
communicating about the enhanced system. 5. Post-it notes
6. Masking Tape for general use
Today’s Pilot SMART Mapping demonstrates process which if, relevant and
7. Scissors for general use
applicable can be replicated in other areas of Metro Manila by other
8. Magnifying glass for general use
stakeholders, the resulting maps of which can be consolidated with the
incremental database of sectional SMART Maps. At the same time, the

Less tangible Resources You have at Your Disposal money, boosting business (new innovations, new markets), and
revitalizing local economies.
1. Diverse colleagues/group members 4. Identify opportunities for “moving minds”. Identify at least three
2. Knowledge of some of the transport features of the selected focus key strategies for “moving minds” of both users and decision-
map segment makers.
3. Some knowledge of what is connected 5. Raise queries to enhance grid. Identify at least 5 research questions
4. Sense of humour and creativity or areas of knowledge or data pursuit that will help you enhance
5. Sense of civic duty/passion for improvement your New Mobility Grid.
Finding Your Group (as you Find NeMo) 6. Shape policy. Identify policies that will remove barriers to (or
provide incentives to) integrated innovation and implementation.
You will be in one of four workshop groups. Look at the colour of your name Note that they don’t all have to be transportation policies. They
tag dot. It tells whether you represent government, and NGO, big business, may be policies relating to land use, energy, economic and finance,
a small venture, or academe. Please make sure that in your group every information and communications, innovation, social, tourism, and
colour is represented. Please also favour group in which you know the least other policies.
number of people.
Workshop Output Presentation
Getting Started
1. Each group will be given 10-12 minutes to report on the results of
*First, please identify a rapporteur to take notes. their performance on the six tasks.
* Next, please identify a volunteer to report back to the larger group. 2. In plenary, the groups identify
* Next, please identify, a group chair or facilitator to organize and steer the  Common Themes across the 4 tables
work of the group according to the steps below.
 Common Ground across the 4 tables
 Points of innovation and variation across the 4 tables
Workshop Tasks:
Next Steps
1. Reveal your new mobility grid. Using your focus map, use the red
dot stickers to identify the New Mobility Grid by marking as many The workshop working in plenary identify the following:
connection points as possible between two or more modes and
services.  Strategy for more SMART Mapping
2. Identify implementation opportunities. Using your revealed grid,  Strategy for organizing for implementing identified initiatives
identify immediate, short-term, and long term opportunities for
enhancing the grid.
3. Identify opportunities for “moving money” (economic benefit).
Using your revealed grid, identify economic benefits and
opportunities specific to your grid including creating jobs, saving

ANNEX C
Transcript of Note Takers

Annex C

GROUP MEMBERS NOTES
NO.
ONE Ronald Cartagena Legend
Third Espero  Blue – challenge spots
Tieza Santos  Yellow – infrastructure/ facility
Bert Suansing  Pink – information/ billboards
Buddy Tan  Orange – economic development
Art Cacdac  Green line - employment opportunity
 Fuchsia – housing
 Green rectangle – major transportation terminal
TWO Dinna Dayaw Who should be at the table?
Daniel Ngilay  MMDA Chairman Tolentino
Jay-R Cordova  DPWH Secretary Singson
Cristy Llacer-Oreta  Persons with disabilities
Elisa Del Rosario  QC Mayor Herbert Bautista
Glynda Bathan  Bus operators
Kimleye Ng  COSE elderly
 Department of Public Order and Safety of QC
 SM and Trinoma Mall Managers
 TODA
 Barangay officials
 JODA
 Cycling advocates and entrepreneurs

Quezon Avenue Connectivity
 Bus stop before and after flyover, for Metro Manila buses
 MRT Quezon Avenue
 Centris jeepney and taxi terminal, AUV for provincial trips

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Annex C

 Q. Avenue jeepney stops
 Provincial bus stop under Q. Avenue flyover
 Tricycle line, Panay Avenue
 Taxi line (informal) near MRT Q. Avenue
 Central terminal, EDSA

Legend
 Purple dot – formal modes of transport/ terminals
 Purple rectangle – informal modes of transport/ terminals
 Yellow dot – business models
 Orange line – bicycle lanes
 Blue line – overhead pedestrians
 Black line – informal pedestrians

Research questions
 Are there policies regulating pedicabs? How are they to be located?
 How do you ease the congestion of jeepneys lining up along streets occupying some of the
pathways?
o How do you make drivers more productive during non-peak hours?
o How do they get formal terminals?
 How do you establish formal terminals? What are the necessary permits needed?
 Study n the “Bandera System”, a monitoring and regulatory mechanism among organized
jeepney and tricycle groups. What are its features that can be replicated to be used in formal
organizations?

Business Models
 Charging stations in terminals
 Establish cooperatives for financing

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Annex C

 Livelihood activities for organized groups of drivers
 Bike parking, shower and locker
 Greening the roads like nurseries and gardeners, landscapers

Facilities:
 Protected bicycle lanes along major roads
 Covered walkways and overpasses

Policy
 Establish color coding of tricycles and pedicabs by their routes and destinations
 Unified ticketing system for the trains
 Regulations regarding pedicab routes and design pedestrian friendly crossings at street levels
 Traffic calming: traffic signals) timed for cars and pedestrians

Creative
 Flash mobbing to model desired behavior, like falling in line, obeying traffic rules
THREE Doc Jun Castro Something Positive
Nordy Pimentel  "ONE STOP AREA"
Marty Abuzo o hospital, school, shopping mall, work opportunities, hotel, etc.
Michelle Ann  Available spaces for future development expansion
Santillan  Intermodal transfer area
Caroline Mendoza o jeep, MRT, bus, UV Express, tricycle
Rosemarie Pariñas
Policy/Project we can do right away
 Central Bus Terminal --- maximize its use
 Unified vendor stalls similar to Makati (Jupiter St. area)
o small booth for vendors, create economic activity (e.g. food
deliveries, loading center), assign to them the cleanliness of the area and

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Annex C

minimization of trash
 Park n' Bike
o be bicycle friendly
o to be located at MRT, shopping malls, offices, etc.
o bike lanes connecting QC Circle, malls, major stations
 Provide info maps and signage
o important locations, contact numbers, etc.
 Integration of terminals (FX, Jeep, Tricycle)

Research Questions
 Public Transport Terminal (one place to another)
o Trip characteristics
o Users, user's needs
o Trip chain
o Modes
o Trip fare
o Trip purpose
 Bike lanes
o Feasibility
o Background of transport users

Policies
 No politicking ---- Political will
 Coordination of Public/Private stakeholders thru Private Public Partnership

Who should be at the table?
 Government group
 Business group

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Annex C

 Public Utility Vehicle operators (Jeep, Tricycle, Pedicab, FX, Taxi, Bus)
FOUR Gabriel Catapang Suggestions
Hailey Meriel  Color code for vehicles (PUVs)
Rally de Leon o Labeling
Elma Arboleras  Route labels for jeepneys, bus (same with trains/ subways)
Dexter Cardenas o Visible (way finding)
Cholo Asis  Data map of routs (start- end)
Benjamin Dela Peña  Road network for pedicabs
Andre Quintos  Additional walk bridge (Mcdo/ Trinoms)
 Uniform sidewalk specifications
 Less stops (unloading/ loading)
o One bus (BRT)
 Like a light rail transit
 Prevents loading/ unloading practices in the middle of the road

Positive
 SM/ Trinoma transport terminals
o Multi-modal hubs
 MRT 7 – Commonwealth/ Fairview
o Via North Avenue
 Pedicab stop (near OSHC)
 Two main malls – employment hub
 MRT 3 – North Avenue Station
 Food stalls in transport terminal
 Construction
o Economic activity
o Employment (local)
 Mix of institutions: schools, malls, hospitals

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Annex C

 Partnership (e.g. malls) in terms of establishment of facilities: walkways, terminals

Connectivity
 Organized route map

Business opportunity
 Single ticketing system (central)
o Chip/ MRT style
o Tap to pay concept

Marketing
 Route map (available/ customizable)
o Attractions
 Payment from advertisers e.g. malls, parks

Policy/ research
 LTFRB- assignment of codes/ per route
 Frequency/ traffic projections
 Travel time

6

ANNEX D
Summary of Group Outputs

Annex D

GROUPS IDEAS/ LEGENDS BUSINESS FACILITIES POLICIES RESEARCH WHO SHOULD
OPPORTUNITIES QUESTIONS BE SITTING
HERE?
The  Learned a lot of  Bike stations located  Protected bike  Color-coding  How do you  DPWH head
Mobilizers new things about very near train lanes scheme for ease congestion Singson
Presented what was available stations that have  Covered tricycles and of PUJs along  PWDs
by Dinna and what was not lockers and showers. walkways and pedicabs to streets? Often  Mayor of QC,
Dayaw  Drew a wish list of  Charging stations overpasses. know which occupying a Herbert
things they wished (phone, electronic Senior citizen grounds or lane Bautista
to see gadgets) friendly. area they  How do you  MMDA Chair
 LRT users are more  Livelihood activities Currently, cover. Make make drivers Tolentino
disciplined to line and organizing overpass is sure that all more  Bus operators
up. Flash mobbing – group of drivers of not covered, areas will be productive  Coalition of
carry a certain TODA and JODA. dark at night sufficiently during non- services for the
behavior at a Pedicab drivers can and vendors covered peak hours? Can elderly
certain time, which do the same things. occupy space.  Unified they be taught  SM and
appears as a normal Coop benefits, micro ticketing other skills and Trinoma, Mall
behavior. Can be business system for businesses? Managers
used in cycling. opportunities and trains. Connect  How do they get  Dept of Public
 Legend: health, learn skills of or close the formal Order and
o Purple dots: vehicle maintenance, loop. One terminals? Safety of QC
formal modes of micro lending ticket system Possibly asking  Barangay
transport and  Greening the roads for all three veterans officials
terminals for landscapers and lines. memorial to  Different
o Purple gardeners. Little  Pedicabs give or lend drivers
rectangles: nurseries to be supposed to space to associations
informal maintained by the obey traffic jeepney  Cycling
o Orange lines: nearby communities rules and terminal advocates and
bicycle lanes. design  How do you entrepreneurs
They almost  Allow establish formal
placed it pedestrian terminals in the
everywhere friendly first place? Who
imagining crossing at do you talk to?

1

Annex D

HERE?
protected bike street level What facilities
lanes from North are required?
o Yellow dots: Ave station all Permits?
business along EDSA.  Use of bandera
models Not everyone system,
o Blue lines: can go up the monitoring and
pedestrians steps. Putting regulatory
walkways traffic signals mechanisms.
above the on EDSA. What are its
streets feautres that
o Black lines: can be
informal or replicated and
non-existent use in formal
pedestrian orgs?
walkways

Presented  Color coded based  Formalize and  If there is a 
by Tieza on thematic issues replicate Informal way to
Santos and  Several transport modes translate into
Bert opportunities such as pedicabs not a more useful
Suansing designed does not registered by public
suit metro manila providing transport information,
which we can turn services to people then that is
around and door-to-door one way of
 Blue: challenged service. Make it educating
spots, major more formal and people and
transport spots that more efficient pedestrian
are not connected mobility structure  Corner of
but can be  Develop north Mindanao Ave
improved to help triangle. Incorporate and North

2

Annex D

HERE?
improve mobility of a dwelling place for Ave, pedxing
people the people settling for PWDs
 Yellow: facilities there, dormitory  Turn Agham
that can either help type. road into a
of facilitate.  Golf course: pedestrian
Recurring in areas Veteran’s way
where there are
major
transportation hubs
 Pink: information
and education
materials. Irony is
that public
information
materials have huge
discrepancy in
design and location.
 Orange: economic
areas/ commercial
areas/ economic
development/
enterprise
opportunities.
 Green: major
employment
opportunities that
surround economic
centers
 Fuchsia (rectangle):
major residential

3

Annex D

HERE?
areas. To see how
far they are to areas
where they need to
access goods and
services
 Green (rectangle):
major
transportation
terminals
 Green lines: major
employment
opportunities

Presented Blue dots: Attraction  Lessen informal Bikelines to  Zero waste  What mode of  Business
by Marty Transport and people terminals by connect existing program transport do groups
Abuzo go centralizing them bike lanes.  Apolitical the  Transport
Formal and informal from one place to Connected to policies passengers operators
transport terminals another malls and major  Public private use everyday?
 Place small uniform roads. partnership  Purpose of
stalls similar to the travelling?
kiosks in Makati  Travel cost?
 Recycle bins to be  Travelling
placed near these time incurred
stalls everyday?
 One stop area:
schools, hospital,
park, shopping
centers, intermodal
transport terminals
can be found. There

4

Annex D

HERE?
is still space for
improvement and
development

Presented  Positive things in  Route map should  Information  Give codes to  How to help 
by Andre the area mapped be made publicly kiosk for buses to easily people
Quintos o SM trinoma available paid for by commuters identify their navigate the
multi-modal a mall or private  Map posted in route area?
transport establishment. Map terminal to  Establish road  Frequency
provides a that will highlight identify which network for and traffic
lotof choices certain attractions. public pedicabs projections
o Pedicab stop transport to  Uniform and travel
o Two main use from point sidewalk time from one
malls to point specifications area to
o Food stalls  Additional  Less stops for another?
o Mixed of walkbridge unloading and
institutions from McDo to loading. BRT.
present: Trinoma  LTFRB to
schools, malls establish color
etc. coded routes
for every type
of
transportation
 Single ticketing
system using
chip or MRT
style

5

Annex E
Photo Documentation

1

Annex E
Photo Documentation

2

Annex E
Photo Documentation

3

Annex E
Photo Documentation

4

Annex E
Photo Documentation

5

Annex E
Photo Documentation

6

Annex E
Photo Documentation

7

ANNEX F
Certificate of Completion

Certificate of Completion
SMART New Mobility Mapping and Implementation Seminar

has completed the University of Michigan SMART Program’s New Mobility Mapping and Implementation Seminar
and has gained skills related to advancing and accelerating integrated and sustainable transportation systems in
communities and regions.

On this ______ day of ______ in _______.

Susan Zielinski Segundo Romero
Managing Director, SMART Director, iBoP Asia
University of Michigan Ateneo School of Government

Pilot Smart Mapping Documentation

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