1. CBI: Centre for the Promotion of Imports from
developing countries
Leon Tomesen
Presentation for Rhyth meeting UNIDO
Dti Campus, Pretoria, South Africa, 25 November 2010

2. CBI facts and figures
Rotterdam
 Agency of the Netherlands Ministry of Foreign Affairs since 1988
 Supporting 30 countries
 60 employees at CBI’s head office
 Worldwide network of 250 experts, representing > 40 nationalities
 Order book until 2015: 150 million euros 2

3. Countries
Current CBI countries New countries 2009 Countries with exit strategy
 Afghanistan, Bangladesh, Benin,  Mongolia, Palestinian territories,  Albania, Armenia, Bosnia-
Bolivia, Burkina Faso, Burundi, Sudan, Democratic Republic of the Herzegovina, Ecuador, El Salvador,
Colombia, Egypt, Ethiopia, Georgia, Congo, Yemen Honduras, India, Jordan, Macedonia,
Ghana, Guatemala, Indonesia, Kenya, Montenegro, Morocco, Peru,
Kosovo, Madagascar, Mali, Moldova, Philippines, Serbia, Sri Lanka,
Mozambique, Nepal, Nicaragua, Thailand, Tunisia
Pakistan, Rwanda, Senegal, Suriname,
 At the latest on December 31st,
Tanzania, Uganda, Vietnam, Zambia,
2013 3
South Africa

4. CBI/ITC NTF II
FEASIBILITY MISSION
Republic of South Africa
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5. CBI & ITC mission statements
Enable small business
export success in
Contribute to sustainable developing countries by
economic development providing, with partners,
in developing countries sustainable and inclusive
through the expansion of trade development
exports from these solutions to the private
countries sector, trade support
institutions and
policymakers
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6. Objective NTF II
"the creation of sustainable exporter competitiveness in selected
potential export sectors and selected partner countries”
NETHERLANDS TRUST FUND (NTF II)
Joint trade related
technical assistance
programme for
developing countries
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7. Selected partner countries
Bangladesh South Africa Kenya
Yemen Uganda Senegal
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8. CRITERIA FOR SECTOR CHOICE
 Assessed market demand
 High potential for export growth
 Value added products and services
 Scope for moving up the value chain
 Sustainable, socially responsible &
environmental friendly approaches
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9. CRITERIA FOR TSI CHOICE
 Active involvement in issues related to exports (EU)
 Ability and willingness to develop products and
services for exporters (EU markets)
 Sufficient (proven) demand for EU export related
services among exporters
 A sound financial situation
 Professional organisation and management
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10. OUTCOME IDENTIFICATION MISSION SEPT. 2010
Sector Automotive
Lead TSI Durban Automotive
Cluster (DAC)
Geographical focus KwaZulu Natal (KZN)
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11. Matching demand and offer & establish feasibility
Articulated Area for
demand from partnership NTF II offer
South Africa
A feasiblle NTF II
project in South Africa
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12. Inclusive value chain perspective
Network of value Value chain
NTF II support
chain stakeholders enhancement
Durban
Automotive
Cluster
NAAMSA
NAACAM
AIEC Durban
dti CCI
UNIDO Value Chain
INPUTS MANUFACTURERS EXPORTERS INT. MARKETS DIPA
SAIBL
others others
Tradepoint
KZN Tooling TIKZN
eThekwini
Iniative
municipality
Universities
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13. Beneficiaries
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14. Summary of NTF II concept
NTF II support
Durban
Automotive
Cluster
Network of value
chain
stakeholders
Sustainable export services for exporters
Value Chain
INPUTS MANUFACTURERS EXPORTERS INT. MARKETS
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15. Types of TSI support
Institutional strengthening of TSI
Export development and promotion
Provision of export intelligence
Human resource development
(training)
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16. Institutional strengthening of TSI
For the purpose of the improved delivery of
services that reinforce SME-exporters and
producers
Analysis of and/or advice on
the role of the TSI within the
export value system
• Intervention design
• Business plan
• Etc.
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17. TSI export development and export promotion
Business
Audit and
action plan
Certification
Business
development
Market entry
Export
Capacity
Building
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18. TSI export development and export promotion (1)
Assessment of SME on
Business Audit competence for European
and action plan market entry by means of an
export audit
Plan of action
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19. TSI export development and export promotion (2)
Coaching SME’s to
Business
further professionalise
development
their business operations
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20. TSI export development and export promotion (3)
Facilitating service delivery by TSI (4)
Coaching SME to meet
Export capacity
European market
building
demands
Exploring European markets
Developing an export strategy
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21. TSI export development and export promotion (4)
Providing expertise regarding
the process of certification
Certification
Possibility of co-financing
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22. Facilitating service delivery by TSI (5)
Improving marketing skills for
both the regional and European
markets
Market entry Realising a sufficient amount of
Regional and Europe relevant business contacts
Facilitating participation in trade
fairs, conferences, road shows
and/or B2B events
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23. Provision of export intelligence
Market Tailored Export
Intelligence Intelligence Intelligence
Business Import Market
Intelligence Intelligence Access
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24. Provision of export intelligence (1)
Market studies aimed at
Market Intelligence developing an export marketing
strategy, specific for each sector
Available for 26 sectors and 100
subsectors
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25. Provision of export intelligence (2)
Tailored Intelligence Sector studies provided on
request of a TSI
Exporters, marketing managers
and/or entrepreneurs from
developing countries
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26. Provision of export intelligence (3)
Essentials for exporting to
Export Intelligence Europe
E-commerce, trade fair
participation:
What is the European Union?
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27. Provision of export intelligence (4)
Market studies aimed at
Business Intelligence developing an export marketing
strategy, specific for each sector
CBI has up-to-date information
on the impact of CSR and
market access requirements on
exporters in DCs
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28. Provision of export intelligence (5)
Sector studies on the chances
Import Intelligence and threats concerning the
import from developing
countries to Europe
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29. Provision of export intelligence (6)
Legislation laid down by the
European Union, the EU-members
Market Access
and Norway and the voluntary
private sector’s requirements
For countries from DCs that want
to export to Europe
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30. Human resource development (training)
Creating knowledge and developing of skills and attitude
Aimed at SMEs and TSI staff members
Training in target country
Training in Europe
Online training
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31. 31

32. CBI sectors
Agricultural Industrial Consumer Services
 Fresh fruit and  Automotive  Office and school  Tourism
vegetables  Castings and supplies  Business Process
 Timber and timber forgings  Home textiles Outsourcing
products  Medical equipment  Garments  IT Outsourcing
 Wine  Etc.  Etc.  Etc.
 Etc.
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33. CBI modules
ECP Modules BSOD Modules MI Modules HRD Modules
 SMEs  BSOs  SME en BSOs  SME en BSOs
 Increase of the  Improved sustainable  Effective  Effective
competitive capacity service provision implementation of the implementation of
available information export knowledge and
export skills
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34. CBI cooperation
National European International Partner BSOs
 Trade2gether:  TRIC network:  ITC  Implementation
Pum, Agentschap Sippo, BTC, BIO,  UNIDO, USAID, WB,  Delegated principal
NL, DECP, FMO etc. SIDA/Swedish IDB, WTO, Etc.
www.trade2gether.org Chambers, FIN  Local external
Partnership, experts
 Ministry of Foreign
Affairs of the Norad/HSS, etc.
Netherlands • Private sector
 Other partners
 Private sector
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