UNIDEA -marketing&communication- slideshow: with project approach and some brand creation tasting.
Feeds the brand identity > make the difference
to the uniqueness: design a more involved relationship.
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UNIDEA SERVICES: marketing, promotions, art direction & advertising, packaging, content, direct, though media
Tendenze e inversioni di marcia: l'e-commerce e le tendenze del mercato
EXCITING THE MARKET AND STYLE OF BRAND IS AN "ART",,,
1. ...PENSACI
Excitingthe market
and style
of brand
is an Art…
MARKETING > COMMUNICATION
feed the brand identity > make the uniqueness
Exciting
the market and
style of brand
is an Art
2. IN THE MARKET OF EVERY SPECIES, ORIGINS,
BUSINESS, LOCAL OR GLOBAL SIZE, THE BRAND
IDENTITY LIVES, SPEAKS, RELATES AND EXPOSES HIMSELF
– IN TRADING, THROUGH MEDIA, IN THE RETAIL , THE WEB
– AS AN INDIVIDUAL IN THE SOCIETY, IN TOW CONTEXTS
AND ONGOING EXPERIENCES; COMMUNICATE IS BIT LIKE SELLING,
A TECHNICAL, TACTICAL, STRATEGIC AND HUMANISTIC MELTING POT
”ART”: IS WITH THE EXPRESSIVITY OF FRESH CONTENT AT 360° THAT
ATTRACTS, ANTICIPATES THE NEEDS OF TARGET’S CHOICES. DRIVING
ONLY BY DATA & DIGITAL PREVISION TO PURSUE COMPETITOR OR
AUDIENCE FADING THE BRAND, LEADS TO GET BORING, RISKS
BECOMING A FAST DISCOUNTED ONLINE AND OFFLINE OFFERS:
TURN OFF; HE AGING WHATEVER COMPANY’S INNOVATION,
PRODUCT, SERVICE , POSITIONING AND STYLE’S LABEL.
IT’S ALREADY THE ERA OF MARKETING CHANGE:
MAKES THE DIFFERENCE , FEED A UNIQUENESS.
gives
birtha new
product...
MARKETING PROMOTION IMAGE SHAPE CONTENT DIRECT THROUGH MEDIA
( )DESIGNS
A MORE
INVOLVING
RELATIONSHIPfasani@unidea.info
3. E-mail:
fasani@unidea.info
Mobile: +335 5930609
UNIDEAsince1994
BRANDS BIRTHED :
MARKETING & COMMUNICATION DEVELOPMENT
SMS / MOBILE
PICK AND PAY
FREE
SKIN CONTROL
SERVICE
VU L CA N O IS L A N D - EO L I E
VISAGE LINE
By Montalto
Natura Srl
TERRACOTTA
By Guerlain Sa
G R E E N FA S H I O N
DESIGN
BLOG
®
4. LO STYLE ESPRESSIVO DI MISS ROBE NOIRE : l’identità metafisica, pop-
neoclassica, dell’iconica ed elegante silouette slegata da modelli stereotipi
fisico-anagafici di bellezza ( per non perdere appeal) si cambia d’abito –”di
profumo” rinnovandosi in sequel stagionali; interpreta mood e “vive” la
seduzione nell’immaginario collettivo del young woman target attraverso
media/social media /contest promotions /exposure ed eventi dedicati: per
giocarne carattere, complicità e glamour in varie situazioni metaforiche di
utilizzo del prodotto, di comportamento, corteggiamento e desiderio. Il
Packaging design si caratterizza attraverso un simbolico cuore .
K+D&
www.guerlain.com
5. SALINA ALICUDI FILICUDI STROMBOLI PANAREA VULCANO LIPARI
E-mail:
fasani@unidea.info
Mobile: +335 5930609
BRANDS BIRTHED :
MARKETING & COMMUNICATION DEVELOPMENT
HERITAGE CULTURE – NATURE:
BRAND CONSORTIUM SYSTEM.
SICILIA
®
TRAVEL DIGITAL INFOTAINMENT SYSTEM:
TRANSPORT, LINK DISCOVERY
AROUND, FROM / TO ISLANDS
FRANCHISING KIOSKSHIP
SNACK FOOD
COOKING BY SCIÀBACA
FISHING Km Zero
AROUNDER
ISLANDS
FLOW POINTS Wi-Fi
JUST-IN-TIME
TOUR /GUIDE
PAY SERVICES
6. S A L I N A A L I C U D I F I L I C U D I STROMBOLI P A N A R E A V U L C A N O L I P A R I VIVERE UN WEEK END DI EMOZIONI
FUORI DAL TEMPO, NON HA PREZZO.
PER TUTTO IL RESTO C’È IL VOUCHER
7. “FURIA” È TORNATO
ESPLOR A LE T UT T E, SOPR A E SOT T O.
20 -7-2020DOPO 48 ORE DI LOTTA
L’ABBIAMO LIBERATO
DALLA RETE , ILLEGALE,
DI UNA PESCA INDISCRIMINATA,
CHE MINACCIA LA VITA DI SPECIE
ORMAI RARE: RISPETTALA SEMPRE
DI QUALUNQUE FORMA SIA
O SAPRAI CHE ESISTEVA
SOLO CONSERVANDO
IL RICORDO DI UN’ IMMAGINE.
DOWNLOAD THE VIDEO SAILS RUNS FLIES
SIC ILIA ( M e ssin a ) – M A R TIRRENO
LIBERO!
9. BRANDS BIRTHED :
MARKETING & COMMUNICATION DEVELOPMENT
E-mail:
fasani@unidea.info
Mobile: +335 5930609
Assicura la vita
dei pezzi
Originali
CONTRO OGNI IMPREVISTO
Mondea main sposor old ROLLS ROYCE / JAGUAR
in exhibition circuits/events of passionate owners
LOYALTY PHOTO CONTEST
The data of memory card by
cameratrackingthe duration
time of customerphoto to
partecipate:to free renew
boatinsurance, benefit
assistanceto guests
THE ASSISTANCE PACKAGES:
ExtraCE ( boat/ vehicle)coverage;
networkrepairs service on site;
damageto third parties;
hospitality;medical costs;
journeyback;
customizing period suspension.
CO-MARKETING PROMOTIONS:
CONTEST LAUNCH TO OWNER H.D.BIKERS.
3 styling : HOT, REBELS, VINTAGE type
for customize you passion by originalparts
andSocial networkvote the best originalbike .
Winners: the rebate kit parts and RC special
(restore parts,benefit assistance, hospitality...)
INSURANCE
special globalassistance
By Mondea:
Unipolsai Group
15. 010 101
001
0
1010
1 1 0 01 0101
010
… before buying prefer
to touch/tryingthe product in
physicalPOS ; after on-line return
to search the most lower offer
… changedthe first choice by
onlinematching for the lowest price
available;or delay the buying
pendingdiscount ( 39%)
AMONG CONSUMERS
–21%
ONLY ON-LINE
CHOOSE
RECEIVE
“WORTHLESS” OFFERS
+49%
{ 530 > 40520 > 30
AGES
20 > 40 5
WAKE UP:
ENTER , DESIGNS
A MORE INVOLVED
RELATIONSHIP.
switch
the thought
THE CUSTOMER JOURNEY OF CHOICE IN THE WEB SHOPPING
MAKE THE
UNIQUENESS