1. UNI-Clean
Putting students and housekeepers together

2. Business Pitch
Customers
Calendar
Problem
Financial
Plan
Solution
Traction
Technology
Team
Marketing
Competitors

3. Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
International and local students living
in dorms or shared flats in Lisbon.
=80.000

4. Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Find a housekeeper…
… when the students need her the
most…
Occasional work... No fixed obligations…

5. Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Housekeepers struggle to develop a
network of potential clients and
its very difficult to get some
contact.

6. Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
UNI-Clean finds the perfect available
housekeeper for these students
near their home…

7. Costumers
Problem
Solution
The student needs a
housekeeper occasionally…
(Party at home?)
1
The student sends the
request to UNI-Clean and
specifies the requirements.
2
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
UNI-Clean staff matches the
student with a housekeeper
• Geolocation
3
• Service Requirements
• Ratings and recommendations
Housekeeper is
selected and
the servisse is
scheduled
Cleaning service is
provided according
the defined
requirements
4

8. Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Flyers, Posters, Guerilla, Students
Associations and dorms
partnerships and WOM
Online marketing tools

9. Costumers
Problem
Contact Partners
Dormitories
“Finds UNI-Clean’s
concept interesting and
would consider a
partnership.“
Solution
Technology
The housing concept
Marketing
Competitors
Student Associations
Team
Traction
Financial Plan
Calendar
“The International Office
would agree to offer our
service to all incoming
students to improve the
amount of services offered.“
“We can count on their support.“

10. Costumers
Problem
Direct Competitors
Solution
Technology
Marketing
Competitors
Indirect Competitors
Team
Unemployed labor force or part- time workers in cleaning services
Traction
Financial Plan
Calendar

11. Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar

12. Costumers
Problem
Solution
Technology
We started on 12, September 2013… So far we have already:
Created a great Multicultural team of five
members.
Created a Blog with over 3500 visitors!
Already got more than 20 people wanting
to receive our news.
Marketing
Competitors
Developed a functional website with a
mobile App prototype as well as all our
social network channels
Team
Traction
Financial Plan
Calendar
Created the entire marketing campaign
including a guerrilla marketing initiative
Engaged with critical partners that showed
their availability to cooperate!

13. Financial plan
Costumers
Problem
Market
Potential Market
Solution
Technology
Marketing
83.160
NOTE: A client in this service is equivalent to a student.
UNI-Clean Market Share
Number of clients in absolute values
UNI-Clean average demand / month (hours)
st
Competitors
Team
1 Semester
20%
Monthly growth in term of hours
nd
1,0%
832
1.663
rd
2 Semester 3 semester 4rd Semester
30%
35%
20%
Demand
1
In hours
In clients
2
3
4
5
6
10
5
14
7
18
9
25
12
34
17
45
23
Traction
Costs
Financial Plan
Calendar
HOMEWORX
Costs (maid/hour) 5,00 €
Price
8,00 €
Margin
38%
Willingness to pay
5€ - 10€
rd
3 year
10%

14. Financial plan
Costumers
Problem
Revenues without VAT
Solution
Months
Technology
Marketing
Competitors
Team
Traction
1
Cleaning
2
65,8 €
3
5
6
120,0 €
162,0 €
218,7 €
295,2 €
3
88,9 €
4
4
5
6
100,9 €
136,2 €
Profits (just margin with VAT)
1
Months
Cleaning
2
30,4 €
41,0 €
55,3 €
Time spent per client
on the telephone/email (receiving the request)
matching students and housekeepers
on the telephone/email (confirm service)
74,7 €
Hours
0,1
0,25
0,05
6 minutes
15 minutes
3 minutes
0,4
24 minutes
TOTAL HOURS
TOTAL
Financial Plan
Total investment costs
Calendar
With VAT
15.004,56 €
Without VAT
10.586,25 €
VAT
4.418,31 €

15. Financial plan
Costumers
Problem
140,000 €
Solution
120,000 €
100,000 €
Technology
80,000 €
Marketing
Inflo
ws
60,000 €
Outfl
ows
Competitors
40,000 €
Oper
ation
al
Cash
flows
Team
20,000 €
Traction
- €
1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536
Financial Plan
Calendar
-20,000 €

16. Financial plan
Costumers
Problem
Solution
INCOME STATEMENT
3rd Year
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
1st Year
Sales
(Operating Costs)
EBITDA
(Depreciations)
Operating income
Financial income
Financial charges
Profit before tax
IRC (25%)
Net profit
IRC
8.247
37.181
-28.934
3.877
-32.811
€
€
€
€
€
0
0
-32.811 €
- €
-32.811 €
25%
Sales
(Operating Costs)
EBITDA
(Depreciations)
Operating income
Financial income
Financial charges
Profit before tax
IRC (25%)
Net profit
959.968
278.589
681.379
3.877
677.502
€
€
€
€
€
0
0
677.502 €
169.375 €
508.126 €

17. Financial plan
Costumers
Problem
BALANCE SHEET
1st Year
Solution
Active
Technology
Marketing
Fixed Assets
Tangible Assets
Intangible Assets
Immobilized
Depreciations
Total Fixed Assets
Equity
7.171€
4.460€
11.631€
3.877€
7.754€
Competitors
Team
Traction
Financial Plan
Calendar
Current Assets
Cashier
Account receivables
Total Current Assets
Total Assets
-7.352€
0€
-7.352€
402€
Capital
Net Profit
Total Equity
36.194€
-32.811€
3.383€
Liability
VAT
SS + IST
IRC
Suppliers
Total Debt
Total Equity + Debt
-10.851€
1.005€
0€
319€
-9.526€
-6.143€

18. Financial plan
Costumers
Problem
3rd Year
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Active
Fixed Assets
Tangible Assets
Intangible Assets
Immobilized
Depreciations
Total Fixed Assets
Current Assets
Cashier
Account receivables
Total Current Assets
Total Assets
Equity
2.390€
1.487€
3.877€
3.877€
0€
650.598€
0€
650.598€
650.598€
Capital
36.194€
Retaining Earnings
54.496€
Net Profit
508.126€
Total Equity
598.816€
Liability
VAT
SS+IST
IRC
Suppliers
Total Debt
Total Equity + Debt
44.455€
8.859€
169.375€
32.620€
255.309€
854.125€

19. Costumers
Problem
4 Months
3 Months
2 Months
1 Month
2 Weeks
Solution
Technology
Marketing
Competitors
Team
Product Name
Distribution
Strategy
Description
Channels
Promotion
Strategy
Requirements
Marketing
Placement
Website
Landing
Pages
Processes
Compilation
Traction
Financial Plan
Looking Back
Calendar
Packaging
Mobile App
Prototype
Pitch
Development
Final Pitch
and
Presentation
Business
Angels
Updated
Website

20. Costumers
Problem
2 Weeks
1 Month
2 Months
4 Months
Solution
Technology
Marketing
Competitors
Demo Video
demonstrating the
concept
Formalize our
partnerships
Start deploying
our marketing
material to get
more awareness
Gather a
considerable
network of
Housekeepers
to satisfy
demand
Team
Traction
Financial Plan
For the Future
Calendar
Launch our fully
operational
website with the
possibility to
request a service

21. Thank you!