2. INTRODUCTION
CANVAS 1.0
•
–
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MARKET RESEARCH
CANVAS 2.0
•
•
Social networks
Website
Mobile App
Increased market research
–
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CHALLENGES
ONGOING WORK
Upgraded marketing channels
New landing pages
Survey
Re-designed Business Model (2.0)
4. INTRODUCTION
In order to have more information we did:
CANVAS 1.0
MARKET RESEARCH
•
–
CANVAS 2.0
•
CHALLENGES
ONGOING WORK
Interviews
Survey
–
•
Around 20 people
Recent but already with around 40 answers
Landing Pages
–
2 Sets of landing pages to clarify on:
» Customer Segment
» Price
5. Key Partners
•Producers of
cleaning products
•Dorms and unis
•Students
associations
•Other material
suppliers
•IT partner
Key Resources
•Cleaning
products
•Loyal and
engaged working
force not very
demanding
•Webpage
Key Activities
•Cleaning
services
•Platform
management
(ITs)
•Costumers
support – social
networks
•HR
management
Value
Proposition
Customer
Relationships
•Competitive
price
•Safe
services
•Responsible
employees
(quality
checks)
Cost Structure
•Cleaning and additional products 20%
•Wages 60% (according to the interviews)
•IT costs – installation and support 15%
•Marketing costs 5%
•Website
•Social
networks
•Prepaid
cards
Customer
Segments
•Students
living in
the dorms
•Other
people in
the dorms
Channels*
•Students
association
•Flyers
•Social networks
•International
office
•Guerilla mrktng
Revenue Streams
•
Cleaning services – Transaction 75%
Subscription 18%
Affiliation – advertisements and „resale
of products“ 2%
Prepaid cards 5%
7. Customer Segments
•
•
•
•
• Students living in the
dorms
• Other people in the
dorms
University students
International and Local
Other people living in
the dorms
Students living in other
flats
Hypothesis
Students living in shared flat
represent a segment
Validation
Get positive
interviews
feedback
Result
from
Not enough people living in
shared flats would consider our
service
Landing Page from shared flat
receives higher traffic
Many people showed more
interest in the dorm version
8. Value Propositions
•
•
•
•
Low price
Safe Services - checking
students before and after
the cleaning
Responsible employees
Two types of services
• Competitive price
• Safe services
• Responsible employees
(quality checks)
• One type of Service
– Basic cleaning
– Complete cleaning
– Common Areas
Hypothesis
Validation
Result
Students living in dorms recognize
value in a low-cost cleaning
service
Landing page has more traffic
than the specialized service
We got higher traffic in the lowcost version (around 20% more)
when compared to the other
version
Dorm’s tenants value two types of
service
Through
several
interviews
understand if there is demand for
this two types
Interviews shown that two offers
weren’t appealing, they would
just prefer the common areas
service
9. Channels
•
•
•
•
•
•
•
•
•
•
Students association
Flyers
Social networks
•
•
University newspaper
Students association
Flyers deployed in the
universities and dormitories
Flyers available at the
reception
Social networks
International office
Word of mouth
International office
Guerilla marketing
• Facebook
• Twitter
• LinkedIn
Hypothesis
Validation
Result
The key channels to spread
awareness
about
UNI-Clean
would be social networks and
WOM
Perform a survey to have
quantitative feedback on the issue
It was shown that people would
prefer to know about UNI-Clean
first through the website, than
facebook, e-mail
and than
through the mobile app
10. Customer Relationships
• Automated website
• Social network’s
costumer service
• Book of complaints
• Loyalty cards
• Website
• Social networks
• Customers together
• Personalized response
• Prepaid cards
• All references online
• Mobile App
Hypothesis
Validation
Result
Our mobile App will be user
friendly and accessible
Test with paper prototypes and
POP prototype to receive
feedback
Users were considerably happy
with the app (72%) and found it
easy to work with
11. How to respond to complaints?
1. Respond!
2. Thank for complaint, be inviting!
3. Recommend better alternatives!
4. Route complaint within company (to the right
person)!
5. Provide refunds and apologies!
6. For letters: more elaborate responses
7. For e-mails: faster responses
12. Revenue Streams
• Cleaning services from
the students
• Reselling of products
• Online payments
straight after the
confirmation
Cleaning services
• Transaction 75%
• Subscription 18%
• Affiliation
– Advertisements and
product sales 2%
• Pre-paid card 5%
Hypothesis
Validation
Result
Customers will accept and value
our online paying method
Get positive feedback from survey
through 2 different questions
Most people are familiar with this
method of payment (81%) and
would accept to pay this way
(69%)
13. Key Activities
• Cleaning services
• Platform
management (ITs)
• Costumers support –
social networks
• HR management
• Sale of products
• Cleaning services
• Platform management
(ITs)
• Costumers support
– social networks
• HR management
• Selection and performance
analysis duties
14. Key Resources
•
•
•
•
• Quality, low-cost
cleaning products
• Loyal and engaged
working force
• Low cost Staff
• Webpage
Cleaning products
Workers
Low wages
Online platform
Hypothesis
Validation
Result
We will have enough students
willing to represent our working
force
Perform interviews to understand
this subject
66% of people interviewed would
be willing to work for us
Insert in the survey questions
towards the matter
56 % of the answers in the survey
would work for us
15. Key Partners
• Producers of cleaning
products
• Dormitories and
universities
• Students associations
• Other material suppliers
- uniforms, flyers and
other products needed
• IT partner
• Cleaning products
suppliers
• Dormitories and
universities
• Students associations
• Other material suppliers
• IT partner
16. Cost Structure
• Cleaning and additional
products 20%
• Wages 60%
• IT costs – installation and
support 10%
• Marketing costs 10%
• Cleaning and
additional products
• Wages
• IT costs – installation
and support
• Marketing costs
Hypothesis
Validation
Result
Our cost structure will be as
predicted
Perform a financial plan from 3 to
5 years and assess the truth of the
hypothesis
Under Test
18. Blog
INTRODUCTION
CANVAS 1.0
Description of team
members
MARKET RESEARCH
CANVAS 2.0
Description of the
idea
CHALLENGES
ONGOING WORK
Main page of the blog
where visitors can
find all the
information published
during the past
months.
Entrepreneurship and
Business Planning
sessions and learnings
Business Model
(CANVAS)
Presentation
News about
entrepreneurship in
Portugal
External sources of
inspiration
www.uni-clean.blogspot.pt
30. INTRODUCTION
Security Tutorial
Dorms Cleaning Services
1
CANVAS 1.0
MARKET RESEARCH
Students receive
training before being
accepted as UNI-Clean
staff
2
Our clients have access
to the “ratings” and
past recommendations
of UNI-Clean staff.
UNI-Clean provides
security checks
BEFORE each cleaning
service provided
CANVAS 2.0
CHALLENGES
ONGOING WORK
UNI-Clean provides
security checks AFTER
each cleaning service
provided
4
We invite our clients to
rate and give their
opinion about the
cleaning services
provided by our staff
3
5
36. Contact Partners
INTRODUCTION
CANVAS 1.0
•Products suppliers
- Cleaning products
- Uniforms
MARKET RESEARCH
CANVAS 2.0
CHALLENGES
ONGOING WORK
•IT Partner
Company specialized in digital platforms
Incubated at UPTEC – Technological incubator of
University of Porto
To mention there is no demand of service in the shared flats!
In the process we thought about two different services with the specific names – we are testing them right now again through the landind page.
To mention that we know how to threat to the unsatisfied customers! The steps in the document. From MM. Book of praise????
To come up with the name of the card?
Payments also in cash but only before the service! We would avoid to unsatisfaction by the trial for free.
