Mais conteúdo relacionado Mais de David Nuescheler (20) Top 10 must-haves in Web Content Management1. Top 10 must-haves in web content management #AdobeSummit
@davidnuescheler | VP of Enterprise Technology #WEM
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2. #AdobeSummit
#WEM
David Nuescheler (@davidnuescheler)
VP, Enterprise Technology
david.nuescheler@adobe.com
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
6. 25% 25%
CMO CIO
BUSINESS 5.5 IT
25% 25%
12. #AdobeSummit
Typical WEM Product - Out-of-the-box Experience #WEM
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13. #AdobeSummit
Typical WEM Product - Out-of-the-box Experience #WEM
+
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16. #AdobeSummit
#WEM
demo
omed
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18. #AdobeSummit
#WEM
demo
omed
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20. #AdobeSummit
#WEM
demo
omed
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23. #AdobeSummit
Most global customers. #WEM
MULTI-SITE-MANAGER
individual customers run:
+1k +100 dozens
sites countries languages
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24. #AdobeSummit
#WEM
demo
omed
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26. #AdobeSummit
Connecting the Creative Professional with the Marketer #WEM
BFF
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27. #AdobeSummit
#WEM
demo
omed
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28. BUILD BRAND
DIGITAL ASSETS (!)*
1 2 3 4 5
1 2 3 4 5
29. #AdobeSummit
#WEM
demo
omed
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32. #AdobeSummit
Digital Marketing Suite (Web Centric View) #WEM
Scene7
Test&Target
SiteCatalyst
Search&Promote
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33. #AdobeSummit
#WEM
demo
omed
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33
35. #AdobeSummit
Context rules. #WEM
demo
w &ed
ne rov
imp
omed
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36. EXTEND REACH
MOBILE APPS
1 2 3 4 5 6 7
8
1 2 3 4 5 6 7
8
37. #AdobeSummit
Mobile Apps mean Digital Marketing #WEM
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38. #AdobeSummit
Mobile Apps mean Digital Marketing #WEM
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
39. #AdobeSummit
#WEM
demo
omed
39
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
43. #AdobeSummit
#WEM
Adobe Digital Marketing Suite
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 43
44. #AdobeSummit
#WEM
demo
omed
44
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
47. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.