1. Customer handling and customer
loyalty in marketing

2. Trainings by Vidya Bhagwat
Objectives of this chapter
• The objectives of this chapter is to make you understand
about the customer handling process and customer loyalty in
internet marketing.

3. Trainings by Vidya Bhagwat
Introduction:
• Marketing is the process of communicating the value of a
product or service to customers, for the purpose of selling
that product or service.
• Marketing can be looked at as an organizational function and
a set of processes for creating, delivering and communicating
value to customers, and customer relationship management
that also benefits the organization. Marketing is the science of
choosing target markets through market analysis and market
segmentation, as well as understanding consumer behavior
and providing superior customer value.

4. Trainings by Vidya Bhagwat
• From a societal point of view, marketing is the link between a
society's material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through
exchange processes and building long term relationships.
• Marketing may be defined in several ways, depending on the
role of the advertised enterprise in relation to the strategic
role in positioning the firm within its competitive market. The
main definition[citation needed] is often credited to Philip
Kotler, recognized as the originator of the most recent
developments in the field, for the works that appeared from
1967 to 2009, with the latest work born from the last
economic crisis: Chaotic.

5. Trainings by Vidya Bhagwat
Introduce to your website using search engines
for multiple functions
• Imagine the World Wide Web as a network of stops in a big
city subway system.
• Each stop is its own unique document (usually a web page,
but sometimes a PDF, JPG or other file). The search engines
need a way to “crawl” the entire city and find all the stops
along the way, so they use the best path available – links.
• Crawling and Indexing
• Crawling and indexing the billions of documents, pages, files,
news, videos and media on the world wide web.

6. Trainings by Vidya Bhagwat
• Providing Answers
• Providing answers to user queries, most frequently through
lists of relevant pages, through retrieval and rankings.
• “The link structure of the web serves to bind all of the pages
together.”

7. Trainings by Vidya Bhagwat
These factors help to sell products or services
online effectively
• Definition of 'Competitive Pricing‘
• Setting the price of a product or service based on what the
competition is charging. Competitive pricing is used more
often by businesses selling similar products, since services can
vary from business to business while the attributes of a
product remain similar. This type of pricing strategy is
generally used once a price for a product or service has
reached a level of equilibrium, which often occurs when a
product has been on the market for a long time and there are
many substitutes for the product.

8. Trainings by Vidya Bhagwat
• Tangible Factors
• The nature of the business is an important tangible factor in
choosing a location. For example, a home-based business
might be suitable for management consultants and real estate
brokers because they conduct their business mostly at client
sites, but a retail business needs to rent space, preferably in
an area with significant walk-in or drive-by traffic. Small-
business owners should select locations that allow for
expansion and they should review the zoning laws and sign
requirements before setting up shop. They should also look
into state and local incentives for businesses that build
manufacturing facilities in economically depressed areas.
Businesses should also allocate space prudently. For example,
retail businesses should use low-rent facilities for distribution
and administrative functions and reserve prime high-rent
locations for merchandising.

9. Trainings by Vidya Bhagwat
These service can be deployed on the network
• Accounting
• Advertise
• Educate commercial training
• Custom broker the financial services, healthcare, remote
health care
• Insurance
• Market research
• Search the labor
• Education
• The travel services
• Design and site maintenance
• Management consultaing

10. Trainings by Vidya Bhagwat
The products can buy online:
• The computer products
• Books
• Electronics
• The periodicals etc.
• Punch cards:
• A punched card, punch card, IBM card, or Hollerith card is a
piece of stiff paper that contained either commands for
controlling automated machinery or data for data processing
applications. Both commands and data were represented by
the presence or absence of holes in predefined positions.

11. Trainings by Vidya Bhagwat
Discount cards:
A discount card is a card or document, often a plastic credit card
or paper card, that entitles the holder to discounts on the prices
of some products or services. Cards may be issued as part of a
loyalty program, offering discounts to existing customers to
ensure their continuing custom; they may be offered free of
charge, offering a modest discount with the intention of
persuading purchasers to patronize participating shops; or they
may be sold to members, offering larger discounts—for example,
the taste card offers 50% discounts at many restaurants—at a
substantial annual cost. Cards may be offered by merchants or
groups of merchants, by clubs or associations who negotiate on
behalf of all members to obtain benefits, or by official
organizations offering concessionary prices to qualifying groups,
such as the disabled.

12. Trainings by Vidya Bhagwat
• Use QR codes:
• QR code (abbreviated from Quick Response Code) is the
trademark for a type of matrix barcode (or two-dimensional
barcode) first designed for the automotive industry in Japan.
A barcode is a machine-readable optical label that contains
information about the item to which it is attached. A QR code
uses four standardized encoding modes (numeric,
alphanumeric, byte / binary, and kanji) to efficiently store
data; extensions may also be used

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• Provide non-monetary rewards:
• worker’s compensation Insurance
• Unemployment insurance
• Social security Insurance
• Medicare
• Provident Fund
• thank-you notes:

14. Trainings by Vidya Bhagwat
• Choosing a template or a custom Goal:
• Choose a Template to see setup suggestions. These templates
are designed to help you set actionable Goals that meet
standard business objectives. You can edit any template field
before saving a Goal.
• Decide what your customer must do:
• What behavior do you want to reward? You could reward
customers for each purchase they make. Or, maybe you could
reward them for sending you referrals?

15. Trainings by Vidya Bhagwat
• Pitch the head-start as a bonus:
• You can’t skip this step. Giving people a head –start without
telling them why they got it will adversely affect the results.

16. Trainings by Vidya Bhagwat