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Sustainable Tourism Assessment
for Small Communities
University of Minnesota Extension is an equal opportunity educator and employer.
This project helps five small communities
in the Regional Sustainable Development
Partnerships (RSDP) regions across
Minnesota discover opportunities to
develop their community’s assets for
sustainable tourism.
Why? Expanding regional assets can
attract more visitors or keep them longer
in the region.
This project is a collaboration of the University of Minnesota Regional Sustainable Development Partnerships,
University of Minnesota Tourism Center, and University of Minnesota Extension Center for Community Vitality.
©Explore Minnesota Tourism
The project utilizes the Tourism Center’s
Tourism Assessment Program (TAP) to provide:
 A community inventory for identifying and
assessing local tourism assets
 Community visits and on-site consultation
with a team of tourism experts
 A facilitated community meeting to solicit
input from residents related to strengths,
weaknesses, opportunities and threats for
local tourism
 Community teams visit another community
in the project
 Written reports for each community with
analysis, observations, and recommendations
to address identified opportunities in a
sustainable manner, and
 Comprehensive evaluation of the program
outcomes and impact using Ripple Effect
Mapping and other evaluation strategies.
April –May 2013 Recruit communities.
June 2013 Community team training & project launch.
June –August 2013 Data collection
July-September 2013 Community teams visit another community in
project.
August-October 2013 Tourism expert team visits communities.
October 2013-
February 2014
Reports drafted and presented to community
January –April 2014 Extension Educators facilitate action planning
with each community.
April – December
2014
Communities implement action steps.
October 2014 Statewide Celebration
Project Coordinator: Cynthia Messer, University of Minnesota Tourism Center
RSDP Regions

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Sustainable Tourism Assessment for Small Communities

  • 1. Sustainable Tourism Assessment for Small Communities University of Minnesota Extension is an equal opportunity educator and employer. This project helps five small communities in the Regional Sustainable Development Partnerships (RSDP) regions across Minnesota discover opportunities to develop their community’s assets for sustainable tourism. Why? Expanding regional assets can attract more visitors or keep them longer in the region. This project is a collaboration of the University of Minnesota Regional Sustainable Development Partnerships, University of Minnesota Tourism Center, and University of Minnesota Extension Center for Community Vitality. ©Explore Minnesota Tourism The project utilizes the Tourism Center’s Tourism Assessment Program (TAP) to provide:  A community inventory for identifying and assessing local tourism assets  Community visits and on-site consultation with a team of tourism experts  A facilitated community meeting to solicit input from residents related to strengths, weaknesses, opportunities and threats for local tourism  Community teams visit another community in the project  Written reports for each community with analysis, observations, and recommendations to address identified opportunities in a sustainable manner, and  Comprehensive evaluation of the program outcomes and impact using Ripple Effect Mapping and other evaluation strategies. April –May 2013 Recruit communities. June 2013 Community team training & project launch. June –August 2013 Data collection July-September 2013 Community teams visit another community in project. August-October 2013 Tourism expert team visits communities. October 2013- February 2014 Reports drafted and presented to community January –April 2014 Extension Educators facilitate action planning with each community. April – December 2014 Communities implement action steps. October 2014 Statewide Celebration Project Coordinator: Cynthia Messer, University of Minnesota Tourism Center RSDP Regions