The document presents a research study investigating factors that influence consumer purchase decisions. It outlines the research question, hypotheses, methodology, and analysis plan. The study will examine the relationship between consumer purchase decisions and several independent variables: brand, product quality, price, packaging, and availability. Data will be collected through a questionnaire, analyzed using SPSS software, and correlations and regressions will be conducted to determine the strength and direction of relationships between variables. The results will help understand which factors most impact consumer purchase decisions.

2. Group Leader
Umer Khalid Habib 12130
Group Members
Arooj Azam 12151
M. Bilal 10192
Azra Battol 12134
Umair Naveed 10191

4.  Determine the impact of brand
 Brand impact on consumer
 Consumer purchase decision
o Brand
o Price
o Product quality
o Packaging
o Availability

5. Brand
Product Quality
Consumer Purchase
Price
Decision
Packaging
Availability

6. Variables
Independent variable
 Consumer purchase decision
Dependent variables
 Brand
 Product quality
 Price
 Packaging
 Availability

7. Research Question
Which factors effecting the consumer purchase
?
decision

8. H0: There is no relationship between brand and consumer purchase
decision.
H1: There is relationship between brand and consumer purchase
decision.
H0: There is no relationship between product and consumer purchase
decision.
H2: There is relationship between product and consumer purchase
decision.
H0: There is no relationship between price and consumer purchase
decision.
H3: There is relationship between price and consumer purchase
decision.

9. Methodology
 Making Questionnaire
 45-Sample size
 Validity and reliability
 SPSS Software
Data preparation
 Collect and arrange data
 Data put into SPSS
 Select the attempt questions
 Reject the non attempt questions
 Analyze the whole data
 Output/Result

10. Respondance profile

11. Interpretation
 Overall picture of our data collection
 Frequency of respondent is shown
 Respondent fill a data
 Valid percentage of data
 Bar charts
Scatter plots
Scatter plot is plot or graph of two variables that shows how the score on one
variable associates with his or her score on the other variable.

12. Five figure summary of scale variable
Interpretation
 Check the descriptive statistics
 Minimum / Maximum
 Mean / Std. Deviation
 Variance / Skewness

13. Interpretation
 Shows a scatter plot of all variables
 Diagonal upward straight regression line
 Showing positive association between the variables
 There is a strong relationship between all the variables

14. Correlation
Correlation is a statistical process that determines the mutual relationship
between two or more variable if change in one variable then systematic
change in the other variable.
Regression analysis
Regression analysis is use to measure the relationship between two or more
variables one variable is depended and other is independent .
Types of regression
Simple regression
Multiple regression

15. Correlation
Interpretation
 Significant association between all the variables
 linear relationship
 Fulfill the assumption of pearcprrelation
 Positive relationship

16. Regression
Interpretation
 Investigate the best predictors of brand
 Statistically significant, F=3.851, p<0.05
 Adjusted R square value was 0.245