Entrepreneurial motivation is the process of transforming an ordinary individual to a powerful businessman, who can create opportunities and helps in maximizing wealth and economic development. It is defined as various factors stimulate desires and activates enthusiasm in entrepreneurs which make them attain a particular goal. Entrepreneurship is the process of identifying strengths and opportunities which help in the realization of one’s dreams for designing, developing and running a new business by facing threats and risks effectively. Internal factors External factors Need for self-actualization Optimism Positive attitude Self-motivation Enthusiasm

1. B COM 2ND SEM
KSAWU SYLLABUS
WOMEN ENTREPRENEURSHIP
5. ENTREPRENEURIAL MOTIVATION
CONCEPT
Smt. Uma Minajigi Reur
Head, Dept. of Commerce &
Management
Smt. V G Degree College for Women,
Kalaburagi

2. B.COM SYLLABUS SECOND SEMESTER
2.6: WOMEN ENTREPRENEURSHIP
Objectives: To acquaint students with the concepts of women entrepreneurship and to familiarize
the entrepreneurial development process. Pedagogy: Classroom lecture, Assignments and Field Visit.
Unit 1: Introduction: Concept, meaning and definition of Women entrepreneur and Women
entrepreneurship, Characteristics and Types of entrepreneurs, Functions of Women entrepreneur,
evolution of Women Entrepreneurship in India, Entrepreneurial skills and competency requirements
for women entrepreneur, Role of Women entrepreneurship in economic development. (15 Hours)
Unit 2: Opportunities and challenges faced by women entrepreneurs: Challenges faced by Women
entrepreneurs, Opportunities for an entrepreneurial career, measure to improve women
entrepreneurship, factors influencing the women entrepreneurship, entrepreneurial motivation
concept. (10 Hours)
Unit 3: Role of financial institution in support of women entrepreneurial activities: SIDBI, DIC, CEDOK,
RUDSETI, SFC, EDII, KVIC, (objectives and functions), Long term and Short term financing. Women
empowerment through Entrepreneurship Development Programmes. (15 Hours)
Unit 4: Government Schemes and Institutional support to Promote Women Entrepreneur: Trade
Related Entrepreneurship Assistance and Development (TREAD) scheme for Women, AWAKE,
NAYE, Mahila Coir Yojana, Mahila Udyam Nidhi, Stand-up India, Annapurna Scheme, Stree Shakti
Package For Women Entrepreneurs, Bharatiya Mahila Bank Business Loan, Dena Shakti Scheme,
Udyogini Scheme, Cent Kalyani Scheme, Mahila Udyam Nidhi Scheme, Mudra Yojana Scheme For
Women, Orient Mahila Vikas Yojana Scheme, etc. (20 Hours)
Unit 5: Project Identification and Formulation: Meaning of project, project identification, project
selection, project formulation: meaning, significance, contents, formulation steps, Planning
Commission’s Guidelines for formulating a Project report, Specimen of a project report. (10 Hours)

3. Unit 2:
Opportunities and challenges faced by women entrepreneurs:
• Challenges faced by Women entrepreneurs,
• Opportunities for an entrepreneurial career,
• Measure to improve women entrepreneurship,
• Factors influencing the women entrepreneurship,
• Entrepreneurial motivation concept.

4. ENTREPRENEURIAL MOTIVATION
CONCEPT

5. Meaning of Entrepreneurial Motivation: Nature of
Motivation!
Meaning:
The term motivation has been derived from the English word
‘motive’. Motive is an inner state of our mind that moves or
activates or directs our behaviors towards our goals. Motives are
expressions of a person’s goals or needs. They give direction to
human behavior to achieve goals or fulfill needs. Motive is always
internal to us and is externalized via behavior.

6. Definitions on motivation:
According to Fred Luthans, “Motivation is a process that starts
with a physiological or psychological deficiency or need that
activates behaviour or a drive that is aimed at a goal or incentive.”
Stephen P. Robbins (2010) defines motivation as “the
willingness to exert high levels of effort toward organizational
goals, conditioned by the effort and ability to satisfy some
individual need.”
In the opinion of Gray and Starke, “Motivation is the result of
processes, internal or external to the individual that arouses
enthusiasm and persistence to pursue a certain course of action.”
Based on above definitions, now motivation may be defined as
one’s willingness to exert high level of efforts towards the
accomplishment of goal or fulfillment of need.

7. Entrepreneurial motivation is the process of transforming an ordinary individual to a powerful
businessman, who can create opportunities and helps in maximizing wealth and economic
development. It is defined as various factors stimulate desires and activates enthusiasm in
entrepreneurs which make them attain a particular goal. Entrepreneurship is the process of
identifying strengths and opportunities which help in the realization of one’s dreams for designing,
developing and running a new business by facing threats and risks effectively.

8. To become an entrepreneur one should identify their strengths and opportunities
from the external environment. Here motivation plays a major role in identifying their
own strengths to become strong leaders or powerful entrepreneurs which make
them to accepting risks and face uncertainty for the purpose of reaching pre-
described goals.

9. Motivation makes entrepreneur by fulfilling higher level needs such as recognition,
esteem, and self-actualization. Various theories explained motivation as an
influencing concept, it can bring out hidden talents and creativity, and it contributes to
the individual goals and society development. Maslow’s need hierarchy theory,
Hertzberg’s two-factor theory, and David MC Clelland’s acquired needs theory
proved that motivation can bring energy, enthusiasm, creativity and efficiencies in
fulfilling the desired objectives.

10. Motivation activates innate strengths to achieve a particular goal, many questions arise during
knowing this concept such as why can’t all the human beings become leader or entrepreneurs
even though they face same motivation during his/her lifetime? Who can become effective
motivators? What type of motivation can influence one’s behavior? Is the extent of motivation
decides the power of externalized behavior? Etc, entrepreneurial motivation is a psychological
process in which all the motives may not influence with the same intensity, it varies with the
perception levels of the individuals and factors responsible for the motivation. Sometimes a
single motive can influence to become strong and powerful entrepreneurs, these motives may
come from various factors as follows.
•Internal factors
•External factors

11. Internal factors
Need for self-actualization
It is explained by Maslow and it is the top level need refers to the desire for self-
fulfillment. Need for freedom and self-fulfillment makes the individuals or employees
of the organization make them become powerful leaders or entrepreneurs.

12. Optimism
Individuals having positive mindset get motivated by finding opportunities during
critical situations also. Positive attitude and perception motivate an individual to
work out for the best even during unfavorable and tough situations also.

13. Positive attitude
The positive attitude is the most important factor which motivates the individuals to
become successful entrepreneurs. Habituating positive attitude can lead an
individual to develop constructive thinking; it motivates them to become powerful
entrepreneurs, finally, the positive attitude can prove that how valuable they are.

14. Self-motivation
Most of the successful and powerful entrepreneurs are self-motivated; here they fulfill the
desired objectives by motivating themselves. Though many individuals have ideas but they
cannot put those for business development; however self-motivated people can take
decisions to implement ideas.

15. Enthusiasm
Enthusiasm motivates in finding better solutions, finally, it stabilizes the ideas and
makes them become creators and innovators which result in successful
entrepreneurs.

16. Commitment
Commitment towards a goal can make to achieve success. It motivates entrepreneurs by
inspiring and developing emotional attachment towards an objective.

17. Education
Education is the most important factor it motivates a person to innovate and
create new products, this result in establishing an organization or a new business
venture. The knowledge acquired during the course of time and innate skills
highly motivates a person to become a successful entrepreneur.
Background
Family background, occupational background and a person’s own experience in
a job motivates him/her to become an entrepreneur. Having entrepreneurial
background acts as a clear path to becoming a successful and powerful
entrepreneur.

18. Financial background
Finance is the scarce resource which motivates and enables a person to become
an entrepreneur. Money can make many things it is the major thing in deciding
one’s status and development, strong financial background facilitates to start a
business.

19. External factors
Influence
Influence of family members, friends, and society motivates the individuals to
become entrepreneurs. The extent of influence shows an effect on the character,
behavior, and development, it comes from the external environment. Here
people get influenced by seeing successful entrepreneurs or by the words of
others.

20. Availability of resources
Resource availability motivates at a high extent to become entrepreneurs,
availability of land, labor, money, machinery, and materials make individual to start
a new business. Though there is creativity, intelligence, commitment and
enthusiasm in the individuals, but the unavailability of resources becomes an
obstacle for new entrants or entrepreneurs.

21. Product’s demand
Higher demand for a particular product motivate entrepreneurs to produce innovative
and value added products, here product’s demand motivates the individuals to
become entrepreneurs. The hope of success makes them produce innovative
products or substitute products, some entrepreneurs fulfill the market demand by
producing complementary goods also. So the increase in products demand highly
motivates to become entrepreneurs.
Government policies
Subsidies and benefits given by the government motivate entrepreneurs to produce
new products or motivates individual to become entrepreneurs. Government policies
show higher influence on establishing new firms and it leads to economic
development. In the case of small scale industries, rural people are encouraged by
the various training programs, financial support, and subsidies; it is one of the main
reasons for the establishment of new firms and arrival of new entrants.

22. Information availability
Market knowledge and information motivate individuals to enter into the markets
and to become entrepreneurs. If there is abundant information then it automatically
creates interest in the minds of enthusiastic people to become entrepreneurs.
Availability of information facilitates research and producing innovative and value
added products, and it creates a scope to become entrepreneurs.

23. Technological advancement
Technological advancement acts as a path to transform ideas into products, feasibility
in production and expected success rate highly motivates to become entrepreneurs. It
reduces errors and cost of production and maximizes success rate, this is the reason
why people are interested in becoming entrepreneurs with the increase in technology.

24. Changing tastes and preferences
Changing tastes and preferences of the customers maximizes the chance to
produce substitute and complementary goods, it creates a scope to innovation
and establishment of the new ventures.
Thus, the need for and significance of entrepreneurial motivation in
running an enterprise can best be appreciated as: “While an
organization is like a vehicle, entrepreneurships as driving and the
entrepreneurial motivation as fuel or power that makes the
organizational vehicle move or run.”

25. Nature of Motivation:
The nature of motivation emerging out of above definitions
can be expressed as follows:
Motivation is internal to man:
Motivation cannot be seen because it is internal to man. It is
externalized via behaviour. It activates the man to move toward his /
her goal.
A Single motive can cause different behaviours: A person with a
single desire or motive to earn prestige in the society may move
towards to join politics, attain additional education and training, join
identical groups, and change his outward appearance.

26. Different motives may result in single behaviour:
It is also possible that the same or single behaviour may be caused by
many motives. For example, if a person buys a car, his such
behaviour may be caused by different motives such as to look
attractive, be respectable, gain acceptance from similar group of
persons, differentiate the status, and so on.
Motives come and go:
Like tides, motives can emerge and then disappear. Motives emerged
at a point of time may not remain with the same intensity at other
point of time. For instance, an entrepreneur overly concerned about
maximization of profit earning during his initial age as entrepreneur
may turn his concern towards other higher things like contributing
towards philanthropic activities in social health and education once
he starts earning sufficient profits.

27. Motives interact with the environment:
The environment in which we live at a point of time may either
trigger or suppress our motives. You probably have experienced
environment or situation when the intensity of your hunger
picked up just you smelled the odour of palatable food.
You may desire an excellent performance bagging the first
position in your examination but at the same time may also be
quite sensitive to being shunned and disliked by your class mates
if you really perform too well and get too much of praise and
appreciation from your teachers. Thus, what all this indicates is
that human behaviour is the result of several forces differing in
both direction and intent.

28. THANK YOU