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Business lessons from #icebucketchallenge 
by Umakant Jani
Heard of 
Ice Bucket Challenge?
Its about donate $100 to ALS org or 
dump a ice bucket…
You think its stupid?
Most successful fundraising campaigns in the history of social 
or crowd fundraising. Numbers speak for themselves, 
$ 100.9 million and counting…
So, Think again!
Amyotrophic Lateral Sclerosis (ALS) also 
known as motor neurone disease. 
Average survival time from onset to death 
is 39 months, and only 4% survive 50 
years or more. Currently affected by 
What is ALS? 
30,000 Americans.
ALS is only responsible for 
2 deaths per 100,000 deaths per year.
but… Malaria has been responsible for 
estimated, 
627,000 deaths in 2012. 
207million affected cases.
And Bill Gates has been 
advocating the awareness for 
Malaria for many years and has 
many videos, but 
#ICEBUCKETCHALLENGE has 
been more effective because the 
way the information is being spread 
has been remarkable.
?? 
WHY 
so much of hype for ALS?
Reason 1
ideas The 
that share, wins.
5share people wants to
movement. people wants to be part of
Reason 2
awareness spreading
You should do it, my friends invited me and I did it. 
You don’t necessarily need to 
dump ice water. 
I believe, the most important thing is spreading 
awareness for the ALS campaign and helping them 
raise money.
Reason 3
social networkimportance of
Most important lesson learned is, 
if you’re not on Internet 
or Social Network 
you’re not in the game. 
You will never get hyper 
viral growth.
now learn 
and get your business right.
about me 
I am a great fan of business and its my 
religion. You can use following terms for me; 
workaholic, coffee-freak, tech-freak, designer, 
entrepreneur, believer of business. 
Find my other slides at

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Ice bucket challenge business learnings