1. DESIGN THINKING
ULISES ELIAS
Take it home: Apply design thinking
Stanford University, online class by Leticia Britos
Aug’13

2. 3 take aways
 A structure or methodology to create new
products
 The empathy and problem statement drawing
with the persona in the center
 The pretotype concept

3. Graphic Map of DT process
Define
your
hypothes
is of the
problem
Empathize
: observe
and listen
Redefine
the
problem
Brainstorm
ing with
ideas for
solutions
Select best
ideas
Pretotype
Test
prototype
Redefine
prototype
Mock up a
more
complete
prototype
Test again
and learn
Solution
first beta

4. Ideate and prototype ways to
apply design thinking to your
context
How I will
use Design
thinking at
my job
Program to
help
entrepreneurs
Program to
train
entrepreneurs
Course on how
to create
pretotypes
Customer
validation
programs
How to create
new business
ideas
Develop a
program of
design thinking
in my business
incubator
Generate a
tech shop for
pretotypes

5. Prerotype 1
 Create a program called Startup University
where I can train and help entrepreneurs with
all these concepts of Design
thinking, pretotyping, customer
validation, Xtremarketing and others. The
program will include:
Mentoring Courses Coaching
Fundraising Networking
Startup
accelerator