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1
Security for blockchain and
analytics
Ulf Mattsson
Chief Security Strategist
www.Protegrity.com
2
Cloud Security
Alliance (CSA)Tokenization Management and
Security
Cloud Management and Security Payment Card Industry (PCI)
Security Standards Council (SSC):
1. Tokenization Task Force
2. Encryption Task Force, Point to
Point Encryption Task Force
3. Risk Assessment SIG
4. eCommerce SIG
5. Cloud SIG, Virtualization SIG
6. Pre-Authorization SIG, Scoping
SIG Working Group
• Chief Security Strategist at Protegrity, previously Head of Innovation at TokenEx and
Chief Technology Officer at Atlantic BT, Compliance Engineering, and IT Architect at IBM
Ulf Mattsson
• Products and Services:
• Data Encryption, Tokenization, Data Discovery, Cloud Application Security Brokers
(CASB), Web Application Firewalls (WAF), Robotics, and Applications
• Security Operation Center (SOC), Managed Security Services (MSSP)
• Inventor of more than 70 issued US Patents and developed Industry Standards
with ANSI X9, CSA and PCI DSS Dec 2019
May 2020
May 2020
3
Agenda
• Blockchain
• What is Blockchain?
• Blockchain trends
• Emerging data protection techniques
• Secure multiparty computation
• Trusted execution environments
• Use cases for analytics
• Industry Standards
• Tokenization
• Convert a digital value into a digital token
• Tokenization local or in a centralized model
• Tokenization and scalability
• Cloud
• Analytics in Hybrid cloud
4
What is
Blockchain?
5Source: Gartner
Blockchain
Transactions
How Does Blockchain Work?
6Source: Gartner
Blockchain has five elements
1. Distribution: Blockchain participants are
located physically apart from each other
and are connected on a network
2. Encryption: Blockchain uses technologies
such as public and private keys to record the
data in the blocks securely and semi-
anonymously
3. Immutability: Completed transactions are
cryptographically signed, time-stamped and
sequentially added to the ledger
4. Tokenization: Transactions and other
interactions in a blockchain involve the
secure exchange of value
5. Decentralization: Both network information
and the rules for how the network operates
are maintained by nodes on the distributed
network due to a consensus mechanism
7
Spectrum of Blockchains
Source: Gartner
8
Blockchain
Strengths,
Weaknesses,
Opportunities
and
Threats
(SWOT)
Source: Gartner
9
Enterprise Blockchain platforms
Amazon Hyperledger Fabric
Ant Financial Ant Blockchain Technology, Hyperledger
Anthem Hyperledger Fabric
Aon R3 Corda
Baidu Hyperledger Fabric—
Bitfury Bitcoin, Exonum
BMW Hyperledger Fabric, Ethereum, Quorum,
Broadridge Hyperledger Fabric, Quorum, Corda, DAM
Cargill Hyperledger Sawtooth, Hyperledger Grid
China Construction Bank Hyperchain, Hyperledger Fabric
Citigroup Axcore, Symbiont Assembly, Quorum
Coinbase Bitcoin, ethereum, XRP and 24 others
Credit Suisse Corda, Paxos
Daimler Hyperledger, Corda, Ethereum
De Beers Ethereum
Depository Trust & Clearing Corporation (DTCC) Axcore
Dole Foods IBM Blockchain, Hyperledger Fabric—
Facebook Hotstuff
Figure Hyperledger Fabric
Foxconn Ethereum
General Electric Microsoft Azure, Corda, Quorum, Hyperl
Google Chainlink, Bitcoin, Ethereum, Bitcoin Cas
Honeywell Hyperledger Fabric
HSBC Ethereum, Corda, Hyperledger Fabric
Enterprise B
IBM
ING Group
Intercontinental Exchange
JPMorgan
LVMH
Mastercard
Microsoft
Nasdaq
National Settlement Depository
Nestlé
Optum
Overstock
Ripple
Royal Dutch Shell
Samsung
Santander
Signature Bank
Silvergate Bank
Square
Tencent
T-Mobile
UBS
United Nations
Vanguard
VMware
Walmart
Examples of 50 Enterprises
use of Blockchain platforms
Platform Hyperledger Ethereum Corda Bitcoin
Enterprise
customers
27 24 9 9
a 1 1
b 1 1
c
d
e 1
f 1
g 1 1
h 1 1 1
i 1 1
j 1 1
k 1
l 1 1
m
n 1 1 1
o 1
p 1
q 1
r 1
s 1
t 1
u 1 1 1
v 1 1 1
Forbes
10
Use cases for
blockchain
11
Computerworld
Enterprisefocuseddistributedledgertechnology
12
Computerworld
Examples of Enterprises focused distributed ledger technology
13
ComputerworldExample of startups implementing distributed ledger technology software, 2019
14
Tokens in Digital
Business
Ecosystems
15
If there is a Picasso’s painting
valued at $50 million, it can be
tokenized.
• The same applies to gold
and diamonds.
Company stocks are more
complicated because in most
jurisdictions it is prohibited to sell
fractional parts of company shares.
Bankex — “Bankex provides the universal solution which can transform different asset classes to a digital
system/field/economy/area providing it with liquidity, flexibility, and safety for asset owners and investors like never
before”
Maecenas — “Maecenas is a new online marketplace promises to give art lovers the chance to buy shares in famous
paintings.[The Telegraph]”
LaToken — “LATOKEN’s mission is to make capital markets and trading available 24/7 T+0, with a broader range of asset
classes. We aim to facilitate capital reallocation into promising businesses, which will foster job creation with higher
productivity.”
Transform different asset classes
16
Tokenization in real estate
• Suppose there is a $200,000
apartment
• Tokenization can transform
this apartment into 200,000
tokens
• Thus, each token represents a
0.0005% share of the
underlying asset
• Finally, we issue the token on
some sort of a platform
supporting smart contracts
• For example on Ethereum,
• The tokens can be freely
bought and sold on different
exchanges
• Imagine you want to invest in real estate, but your initial investment is modest
— say $5,000.
• Perhaps you want to start small and increase your investment gradually.
You are not becoming a legal owner of the property. However, because Blockchain is a public ledger that is immutable, it ensures that
once you buy tokens, nobody can “erase” your ownership even if it is not registered in a government-run registry.
17
What happens if a company that
handles tokenization sells the
property?
• Token owners just own tokens.
• They have no legal rights on the
property and thus are not
protected by the law.
• Therefore, legal changes are
needed to accommodate these
new business models.
A problem is that this system brings us back some sort of centralization.
• The whole idea of Blockchain and especially smart contracts is to create a trustless environment.
• While this is possible to achieve when tokenizing digital assets, with real world, physical assets, this is not the case.
• Therefore, we have to accept a certain dose of centralization.
Legislation and centralization
18
Blockchain
trends
19
Blockchain Business Value, Worldwide
Gartner
20
Blockchain Plans
Q: What are your organization’s plans in terms of blockchain?
2019 Gartner CIO Survey:
• 60% of CIOs expect some
kind of blockchain
deployment in the next
three years.
• Deployed blockchain or plan
to deploy it in the next 12
months,
1. financial services (18%)
2. services (17%)
3. transportation (16%)
21Gartner
4 Types of Blockchain Business Initiatives
22
Blockchain enabling technologies: 2009-2020
This early phase of blockchain-enabled experiments is built on top of existing systems to reduce cost and friction in private,
proprietary activities. They have only limited distribution capabilities to a small number of nodes either within or between
enterprises.
Blockchain-inspired solutions: 2016-2023
The current phase of blockchain-inspired solutions is usually designed to address a specific operational issue – most often in
terms of inter-organisational process or record keeping inefficiency.
Blockchain complete solutions: 2020s
Blockchain complete offerings,
starting in the 2020s, will have all five
elements, delivering on the full value
proposition of blockchain including
decentralization and tokenization.
Blockchain enhanced solutions: Post-
2025
Blockchain enhanced solutions offer
all five elements and combine them
with complementary technologies
such as AI or IoT.
Blockchain technologies
Gartner
23Gartner
Hype Cycle
for
Blockchain
Technologies,
2020
24
Centralized vs. Decentralized Identity
YOU
ACCOUNT
ORG
STANDARDS:
#2 Third-Party IDP (Federated) Identity
YOU
ACCOUNT
ORGIDP
#3 Self-Sovereign Identity (SSI)
YOU
CONNECTION
PEER
DISTRIBUTED LEDGER (BLOCKCHAIN)
#1 Siloed (Centralized) Identity
25
Protecting
blockchain
26
26Source: IBM
Blockchains can be private or public
Is Blockchain impossible to hack?
27
27Source: IBM
Blockchain offers validation, encryption and potentially
tokenization
28
• By 2023, blockchain will be scalable technically,
and will support trusted private transactions with
the necessary data confidentiality.
• Over time, permissioned blockchains will integrate
with public blockchains.
• Blockchain adds little value unless it is part of a
network that exchanges information and value.
• The network collaboration challenges have initially
driven organizations to turn to consortia to derive
the most immediate value from blockchain.
• Four types of consortia exist:
• technology-centric; geographically centric; industry
centric and process-centric.
Source: Gartner
Blockchain Will Be Scalable by 2023
Blockchain remains immature for enterprise deployments due to a range of technical issues
including poor scalability and interoperability.
Scalability
Roadmap
29
Position different
data protection
techniques
30
Increased need for data analytics drives requirements.
Data Lake,
ETL, Files
…
• Policy Enforcement Point (PEP)Protected data fields
U
• Encryption Key Management
U
External Data
Internal
Data
Secure Multi Party Computation
Analytics, Data Science, AI and ML
Data Pipeline
Data Collaboration
Data Pipeline
Data Privacy
On-premises
Cloud
Internal and Individual Third-Party Data Sharing
31
https://royalsociety.org
Secure Multi-Party Computing (MPC)
Using MPC,
different parties
send encrypted
messages to each
other, and obtain
the model F(A,B,C)
they wanted to
compute without
revealing their own
private input, and
without the need
for a trusted
central authority.
Secure Multi-Party machine learningCentral trusted authority
A B C
F(A, B,C)
F(A, B,C) F(A, B,C)
Protected data fields
U
B
A C
F(A, B,C)
U U
U
32
http://homomorphicencryption.org
Use Cases for Secure Multi Party Computation &
Homomorphic Encryption (HE)
33
Use case - Financial services industry
Confidential financial datasets which are vital for gaining significant insights.
• The use of this data requires navigating a minefield of private client information as well as sharing data
between independent financial institutions, to create a statistically significant dataset.
• Data privacy regulations such as CCPA, GDPR and other emerging regulations around the world
• Data residency controls as well as enable data sharing in a secure and private fashion.
Reduce and remove the legal, risk and compliance processes
• Collaboration across divisions, other organizations and across jurisdictions where data cannot be
relocated or shared
• Generating privacy respectful datasets with higher analytical value for Data Science and Analytics
applications.
34
Use case: Bank - Internal Data Usage by Other Units
A large bank wanted to broaden access to its data lake without compromising data privacy,
preserving the data’s analytical value, and at reasonable infrastructure costs.
• Current approaches to de-identify data did not fulfill the compliance requirements and business
needs, which had led to several bank projects being stopped.
• The issue with these techniques, like masking, tokenization, and aggregation, was that they did
not sufficiently protect the data without overly degrading data quality.
This approach allows creating privacy protected datasets that retain their analytical value
for Data Science and business applications.
A plug-in to the organization’s analytical pipeline to enforce the compliance policies before
the data was consumed by data science and business teams from the data lake.
• The analytical quality of the data was preserved for machine learning purposes by-using AI and
leveraging privacy models like differential privacy and k-anonymity.
Improved data access for teams increased the business’ bottom line without adding
excessive infrastructure costs, while reducing the risk of-consumer information exposure.
35
Use case – Retail - Data for Secondary Purposes
Large aggregator of credit card transaction data.
Open a new revenue stream
• Using its data with its business partners: retailers, banks and advertising companies.
• They could help their partners achieve better ad conversion rate, improved customer satisfaction, and more timely
offerings.
• Needed to respect user privacy and specific regulations. In this specific case, they wanted to work with a retailer.
• Allow the retailer to gain insights while protecting user privacy, and the credit card organization’s IP.
• An analyst at each organization’s office first used the software to link the data without exchanging any of the underlying
data.
Data used to train the machine learning and statistical models.
• In this specific use-case, a logistic and linear regression model was trained using secure multi-party computation (SMC).
• In the simplest form SMC splits a dataset into secret shares and enables you to train a model without needing to put
together the pieces.
• The information that is communicated between the peers is encrypted at all times and cannot be reverse engineered.
• The resultant machine learning model coefficients (output of the training) were only shared with the partner identified as
the receiver of such information.
With the augmented dataset, the retailer was able to get a better picture of its customers buying habits.
36
Shared
responsibili
ties across
cloud
service
models
Data Protection for Multi-
cloud
Payment
Application
Payment
Network
Payment
Data
Policy,
tokenization,
encryption
and keys
Gateway
Call Center
Application
PI* Data
Tokenization
Salesforce
Analytics
Application
Differential Privacy (DP),
K-anonymity model
PI* Data
Microsoft
Election
Guard
development
kit
Election
Data
Homomorphic Encryption (HE)
Data
Warehouse
PI* Data
Vault-less tokenization (VLT)
Use-cases of some data privacy techniques
Voting
Application
*: PI Data (Personal information) means information that identifies, relates to, describes, is capable of being associated
with, or could reasonably be linked, directly or indirectly, with a consumer or household according to CCPA
Dev/test
Systems
Masking
PI* Data
37
Find your data
38
Field Privacy Action (PA) PA Config
Variant Twin
Output
Gender Pseudonymise AD-lks75HF9aLKSa
Pseudonymization
Generalization
Field Privacy Action (PA) PA Config
Variant Twin
Output
Age Integer Range Bin
Step 10 +
Pseud.
Age_KXYC
Age Integer Range Bin
Custom
Steps
18-25
Aggregation/Binning
Field Privacy Action (PA) PA Config
Variant Twin
Output
Balance Nearest Unit Value Thousand 94000
Rounding
Generalization
Source data:
Output data:
Last name Balance Age Gender
Folds 93791 23 m
… … … …
Generalization
Source data:
Output data:
Patient Age Gender Region Disease
173965429 57 Female Hamburg Gastric ulcer
Patient Age Gender Region Disease
173965429 >50 Female Germany Gastric ulcer
Generalization
Examples of data de-identification
Source: INTERNATIONAL STANDARD ISO/IEC 20889, Privitar, Anonos
39
All identifiers and quasi-identifiers are pseudonymized
40
Pseudonymization vs. Anonymization
Pseudonymization is recognized as an important method for privacy protection of personal health information
• Such services may be used nationally, as well as for trans-border communication.
Application areas include:
• indirect use of clinical data; clinical trials and post-marketing surveillance;
• pseudonymous care; patient identification systems; public health monitoring and assessment;
• confidential patient-safety reporting; comparative quality indicator reporting;
• peer review; consumer groups; field service.
Anonymization
• Anonymization is the process and set of tools used where no longitudinal consistency is needed.
• The anonymization process is also used where pseudonymization has been used to address the remaining data
attributes.
• Anonymization utilizes tools like redaction, removal, blanking, substitution, randomization, shifting, skewing, truncation,
grouping, etc. Anonymization can lead to a reduced possibility of linkage.
• Each element allowed to pass should be justified. Each element should present the minimal risk, given the intended use of
the resulting data-set. Thus, where the intended use of the resulting data-set does not require fine-grain codes, a
grouping of codes might be used.
ISO 25237 Health informatics
41
Risk
Reduction
Source:
INTERNATIONAL
STANDARD ISO/IEC
20889
Transit Use Storage Singling out Linking Inference
Pseudonymization Tokenization
Protects the data flow
from attacks
Yes Yes Yes Yes Direct identifiers No Partially No
Deterministic
encryption
Protects the data when
not used in processing
operations
Yes No Yes Yes All attributes No Partially No
Order-preserving
encryption
Protects the data from
attacks
Partially Partially Partially Yes All attributes No Partially No
Homomorphic
encryption
Protects the data also
when used in processing
operations
Yes Yes Yes Yes All attributes No No No
Masking
Protects the data in
dev/test and analytical
applications
Yes Yes Yes Yes Local identifiers Yes Partially No
Local suppression
Protects the data in
analytical applications
Yes Yes Yes Yes
Identifying
attributes
Partially Partially Partially
Record suppression
Removes the data from
the data set
Yes Yes Yes Yes All attributes Yes Yes Yes
Sampling
Exposes only a subset of
the data for analytical
applications
Partially Partially Partially Yes All attributes Partially Partially Partially
Generalization
Protects the data in
dev/test and analytical
applications
Yes Yes Yes Yes
Identifying
attributes
Partially Partially Partially
Rounding
Protects the data in
dev/test and analytical
applications
Yes Yes Yes Yes
Identifying
attributes
No Partially Partially
Top/bottom coding
Protects the data in
dev/test and analytical
applications
Yes Yes Yes Yes
Identifying
attributes
No Partially Partially
Noise addition
Protects the data in
dev/test and analytical
applications
Yes Yes Yes No
Identifying
attributes
Partially Partially Partially
Permutation
Protects the data in
dev/test and analytical
applications
Yes Yes Yes No
Identifying
attributes
Partially Partially Partially
Micro aggregation
Protects the data in
dev/test and analytical
applications
Yes Yes Yes No All attributes No Partially Partially
Differential privacy
Protects the data in
analytical applications
No Yes Yes No
Identifying
attributes
Yes Yes Partially
K-anonymity
Protects the data in
analytical applications
No Yes Yes Yes Quai identifiers Yes Partially No
Privacy models
Applicable to
types of
attributes
Reduces the risk of
Cryptographic tools
Suppression
Generalization
Technique name
Data
truthfulness
at record
level
Use Case / User Story
Data protected in
Randomization
Technique name
42
Differential
Privacy (DP)
2-way
Format
Preserving
Encryption
(FPE)
Homomorphic
Encryption
(HE)
K-anonymity
modelTokenization
MaskingHashing
1-way
Analytics and Machine Learning (ML)
Algorithmic
Random
Noise
added
Computing
on
encrypted
data
Format
Preserving
Fast Slow Very
slow
Fast
Fast
Format
Preserving
Encryption and Privacy Models
43
10 000 000 -
1 000 000 -
100 000 -
10 000 -
1 000 -
100 -
Transactions per second*
I
Format
Preserving
Encryption
Tokenization Speed
I
Vaultless
Data
Tokenization
I
AES CBC
Encryption
Standard
I
Vault-based
Data
Tokenization
*: Speed will depend on the configuration
44
Different Tokenization Approaches
Property Dynamic Pre-generated
Vault-based Vaultless
45
Personally Identifiable Information
(PII) in compliance with the EU Cross
Border Data Protection Laws,
specifically
• Datenschutzgesetz 2000 (DSG
2000) in Austria, and
• Bundesdatenschutzgesetz in
Germany.
This required access to Austrian and
German customer data to be
restricted to only requesters in each
respective country.
• Achieved targeted compliance with
EU Cross Border Data Security laws
• Implemented country-specific data
access restrictions
Data sources
Case Study
A major international bank performed a consolidation of all European operational data sources
to Italy
46
Examples of Protected Data
Field Real Data Tokenized / Pseudonymized
Name Joe Smith csu wusoj
Address 100 Main Street, Pleasantville, CA 476 srta coetse, cysieondusbak, CA
Date of Birth 12/25/1966 01/02/1966
Telephone 760-278-3389 760-389-2289
E-Mail Address joe.smith@surferdude.org eoe.nwuer@beusorpdqo.org
SSN 076-39-2778 076-28-3390
CC Number 3678 2289 3907 3378 3846 2290 3371 3378
Business URL www.surferdude.com www.sheyinctao.com
Fingerprint Encrypted
Photo Encrypted
X-Ray Encrypted
Healthcare /
Financial
Services
Dr. visits, prescriptions, hospital stays and
discharges, clinical, billing, etc.
Financial Services Consumer Products and
activities
Protection methods can be equally applied
to the actual data, but not needed with de-
identification
47
Access to DataLow High
High -
Low -
I I
Lower Risk and Higher Productivity
with More Access to More Data
User Productivity
Risk
More
Access to
Data
Low Risk Tokens
High Risk Clear Data
48
Tokenization in
Hybrid cloud
49
Data protection techniques: Deployment on-premises, and clouds
Data
Warehouse
Centralized Distributed
On-
premises
Public
Cloud
Private
Cloud
Vault-based tokenization y y
Vault-less tokenization y y y y y y
Format preserving
encryption
y y y y y
Homomorphic encryption y y
Masking y y y y y y
Hashing y y y y y y
Server model y y y y y y
Local model y y y y y y
L-diversity y y y y y y
T-closeness y y y y y y
Privacy enhancing data de-identification
terminology and classification of techniques
De-
identification
techniques
Tokenization
Cryptographic
tools
Suppression
techniques
Formal
privacy
measurement
models
Differential
Privacy
K-anonymity
model
50
51Source: Gartner
Source:
Netskope
Current use or plan to use:
Spending by Deployment Model, Digital Commerce Platforms, Worldwide
52
53
A Data Security Gateway can protect sensitive data in Cloud and On-premise
• Policy Enforcement Protected data
U
• Encryption Key
On-premise
54
Protection throughout the lifecycle of data in Hadoop
Tokenizes or encrypts
sensitive data fields
Enterprise
Policies
Privacy policies may be
managed on-prem or
Cloud Platform
• Policy Enforcement Point (PEP)
Protected data fields
U
Separation of Duties
• Encryption Key Management
Big Data Analytics
Data
Producers
Data
Users
Google Cloud
UU
Big Data Protection with Granular Field Level Protection for Google Cloud
55
Protect data before landing
Enterprise
Policies
Apps using de-identified
data
Sensitive data streams
Enterprise on-
prem
Data lifted to S3 is
protected before use
S3
• Applications can use de-
identified data or data in the
clear based on policies
• Protection of data in AWS S3
before landing in a S3 bucket
Protection of data
in AWS S3 with
Separation of Duties
• Policy Enforcement Point (PEP)
Separation of Duties
• Encryption Key Management
56
Trusted execution environments
Trusted Execution Environments (TEEs) provide secure computation capability through a combination of special-purpose
hardware in modern processors and software built to use those hardware features.
The special-purpose hardware provides a mechanism by which a process can run on a processor without its memory or
execution state being visible to any other process on the processor,
• not even the operating system or other privileged code.
*: Source: http://publications.officialstatistics.org
Computation in a TEE is not
performed on data while it remains
encrypted.
• Typically, the memory space of
each TEE (enclave) application is
protected from access
• AES-encrypted when and if
it is stored off-chip.
Usability is low and products/services are emerging in MS Azure, IBM’s cloud service Amazon AWS (late 2020)*
57
Legal Compliance and Nation-State Attacks
• Many companies have information that is attractive to governments and intelligence services.
• Others worry that litigation may result in a subpoena for all their data.
Securosis, 2019
Multi-Cloud Data Privacy considerations
Jurisdiction
• Cloud service
providers
redundancy is great
for resilience, but
regulatory concerns
arises when moving
data across regions
which may have
different laws and
jurisdictions.
SecuPi
58Securosis, 2019
Consistency
• Most firms are quite familiar with their
on-premises encryption and key
management systems, so they often
prefer to leverage the same tool and skills
across multiple clouds.
• Firms often adopt a “best of breed” cloud
approach.
Examples of Hybrid Cloud considerations
Trust
• Some customers simply do not trust
their vendors.
Vendor Lock-in and Migration
• A common concern is vendor
lock-in, and an inability to
migrate to another cloud
service provider.
Cloud Gateway
Google Cloud AWS Cloud Azure Cloud
S3
Salesforce
59
60
THANK YOU!
Ulf Mattsson
Chief Security Strategist
www.Protegrity.com

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Nov 2 security for blockchain and analytics ulf mattsson 2020 nov 2b

  • 1. 1 Security for blockchain and analytics Ulf Mattsson Chief Security Strategist www.Protegrity.com
  • 2. 2 Cloud Security Alliance (CSA)Tokenization Management and Security Cloud Management and Security Payment Card Industry (PCI) Security Standards Council (SSC): 1. Tokenization Task Force 2. Encryption Task Force, Point to Point Encryption Task Force 3. Risk Assessment SIG 4. eCommerce SIG 5. Cloud SIG, Virtualization SIG 6. Pre-Authorization SIG, Scoping SIG Working Group • Chief Security Strategist at Protegrity, previously Head of Innovation at TokenEx and Chief Technology Officer at Atlantic BT, Compliance Engineering, and IT Architect at IBM Ulf Mattsson • Products and Services: • Data Encryption, Tokenization, Data Discovery, Cloud Application Security Brokers (CASB), Web Application Firewalls (WAF), Robotics, and Applications • Security Operation Center (SOC), Managed Security Services (MSSP) • Inventor of more than 70 issued US Patents and developed Industry Standards with ANSI X9, CSA and PCI DSS Dec 2019 May 2020 May 2020
  • 3. 3 Agenda • Blockchain • What is Blockchain? • Blockchain trends • Emerging data protection techniques • Secure multiparty computation • Trusted execution environments • Use cases for analytics • Industry Standards • Tokenization • Convert a digital value into a digital token • Tokenization local or in a centralized model • Tokenization and scalability • Cloud • Analytics in Hybrid cloud
  • 6. 6Source: Gartner Blockchain has five elements 1. Distribution: Blockchain participants are located physically apart from each other and are connected on a network 2. Encryption: Blockchain uses technologies such as public and private keys to record the data in the blocks securely and semi- anonymously 3. Immutability: Completed transactions are cryptographically signed, time-stamped and sequentially added to the ledger 4. Tokenization: Transactions and other interactions in a blockchain involve the secure exchange of value 5. Decentralization: Both network information and the rules for how the network operates are maintained by nodes on the distributed network due to a consensus mechanism
  • 9. 9 Enterprise Blockchain platforms Amazon Hyperledger Fabric Ant Financial Ant Blockchain Technology, Hyperledger Anthem Hyperledger Fabric Aon R3 Corda Baidu Hyperledger Fabric— Bitfury Bitcoin, Exonum BMW Hyperledger Fabric, Ethereum, Quorum, Broadridge Hyperledger Fabric, Quorum, Corda, DAM Cargill Hyperledger Sawtooth, Hyperledger Grid China Construction Bank Hyperchain, Hyperledger Fabric Citigroup Axcore, Symbiont Assembly, Quorum Coinbase Bitcoin, ethereum, XRP and 24 others Credit Suisse Corda, Paxos Daimler Hyperledger, Corda, Ethereum De Beers Ethereum Depository Trust & Clearing Corporation (DTCC) Axcore Dole Foods IBM Blockchain, Hyperledger Fabric— Facebook Hotstuff Figure Hyperledger Fabric Foxconn Ethereum General Electric Microsoft Azure, Corda, Quorum, Hyperl Google Chainlink, Bitcoin, Ethereum, Bitcoin Cas Honeywell Hyperledger Fabric HSBC Ethereum, Corda, Hyperledger Fabric Enterprise B IBM ING Group Intercontinental Exchange JPMorgan LVMH Mastercard Microsoft Nasdaq National Settlement Depository Nestlé Optum Overstock Ripple Royal Dutch Shell Samsung Santander Signature Bank Silvergate Bank Square Tencent T-Mobile UBS United Nations Vanguard VMware Walmart Examples of 50 Enterprises use of Blockchain platforms Platform Hyperledger Ethereum Corda Bitcoin Enterprise customers 27 24 9 9 a 1 1 b 1 1 c d e 1 f 1 g 1 1 h 1 1 1 i 1 1 j 1 1 k 1 l 1 1 m n 1 1 1 o 1 p 1 q 1 r 1 s 1 t 1 u 1 1 1 v 1 1 1 Forbes
  • 12. 12 Computerworld Examples of Enterprises focused distributed ledger technology
  • 13. 13 ComputerworldExample of startups implementing distributed ledger technology software, 2019
  • 15. 15 If there is a Picasso’s painting valued at $50 million, it can be tokenized. • The same applies to gold and diamonds. Company stocks are more complicated because in most jurisdictions it is prohibited to sell fractional parts of company shares. Bankex — “Bankex provides the universal solution which can transform different asset classes to a digital system/field/economy/area providing it with liquidity, flexibility, and safety for asset owners and investors like never before” Maecenas — “Maecenas is a new online marketplace promises to give art lovers the chance to buy shares in famous paintings.[The Telegraph]” LaToken — “LATOKEN’s mission is to make capital markets and trading available 24/7 T+0, with a broader range of asset classes. We aim to facilitate capital reallocation into promising businesses, which will foster job creation with higher productivity.” Transform different asset classes
  • 16. 16 Tokenization in real estate • Suppose there is a $200,000 apartment • Tokenization can transform this apartment into 200,000 tokens • Thus, each token represents a 0.0005% share of the underlying asset • Finally, we issue the token on some sort of a platform supporting smart contracts • For example on Ethereum, • The tokens can be freely bought and sold on different exchanges • Imagine you want to invest in real estate, but your initial investment is modest — say $5,000. • Perhaps you want to start small and increase your investment gradually. You are not becoming a legal owner of the property. However, because Blockchain is a public ledger that is immutable, it ensures that once you buy tokens, nobody can “erase” your ownership even if it is not registered in a government-run registry.
  • 17. 17 What happens if a company that handles tokenization sells the property? • Token owners just own tokens. • They have no legal rights on the property and thus are not protected by the law. • Therefore, legal changes are needed to accommodate these new business models. A problem is that this system brings us back some sort of centralization. • The whole idea of Blockchain and especially smart contracts is to create a trustless environment. • While this is possible to achieve when tokenizing digital assets, with real world, physical assets, this is not the case. • Therefore, we have to accept a certain dose of centralization. Legislation and centralization
  • 19. 19 Blockchain Business Value, Worldwide Gartner
  • 20. 20 Blockchain Plans Q: What are your organization’s plans in terms of blockchain? 2019 Gartner CIO Survey: • 60% of CIOs expect some kind of blockchain deployment in the next three years. • Deployed blockchain or plan to deploy it in the next 12 months, 1. financial services (18%) 2. services (17%) 3. transportation (16%)
  • 21. 21Gartner 4 Types of Blockchain Business Initiatives
  • 22. 22 Blockchain enabling technologies: 2009-2020 This early phase of blockchain-enabled experiments is built on top of existing systems to reduce cost and friction in private, proprietary activities. They have only limited distribution capabilities to a small number of nodes either within or between enterprises. Blockchain-inspired solutions: 2016-2023 The current phase of blockchain-inspired solutions is usually designed to address a specific operational issue – most often in terms of inter-organisational process or record keeping inefficiency. Blockchain complete solutions: 2020s Blockchain complete offerings, starting in the 2020s, will have all five elements, delivering on the full value proposition of blockchain including decentralization and tokenization. Blockchain enhanced solutions: Post- 2025 Blockchain enhanced solutions offer all five elements and combine them with complementary technologies such as AI or IoT. Blockchain technologies Gartner
  • 24. 24 Centralized vs. Decentralized Identity YOU ACCOUNT ORG STANDARDS: #2 Third-Party IDP (Federated) Identity YOU ACCOUNT ORGIDP #3 Self-Sovereign Identity (SSI) YOU CONNECTION PEER DISTRIBUTED LEDGER (BLOCKCHAIN) #1 Siloed (Centralized) Identity
  • 26. 26 26Source: IBM Blockchains can be private or public Is Blockchain impossible to hack?
  • 27. 27 27Source: IBM Blockchain offers validation, encryption and potentially tokenization
  • 28. 28 • By 2023, blockchain will be scalable technically, and will support trusted private transactions with the necessary data confidentiality. • Over time, permissioned blockchains will integrate with public blockchains. • Blockchain adds little value unless it is part of a network that exchanges information and value. • The network collaboration challenges have initially driven organizations to turn to consortia to derive the most immediate value from blockchain. • Four types of consortia exist: • technology-centric; geographically centric; industry centric and process-centric. Source: Gartner Blockchain Will Be Scalable by 2023 Blockchain remains immature for enterprise deployments due to a range of technical issues including poor scalability and interoperability. Scalability Roadmap
  • 30. 30 Increased need for data analytics drives requirements. Data Lake, ETL, Files … • Policy Enforcement Point (PEP)Protected data fields U • Encryption Key Management U External Data Internal Data Secure Multi Party Computation Analytics, Data Science, AI and ML Data Pipeline Data Collaboration Data Pipeline Data Privacy On-premises Cloud Internal and Individual Third-Party Data Sharing
  • 31. 31 https://royalsociety.org Secure Multi-Party Computing (MPC) Using MPC, different parties send encrypted messages to each other, and obtain the model F(A,B,C) they wanted to compute without revealing their own private input, and without the need for a trusted central authority. Secure Multi-Party machine learningCentral trusted authority A B C F(A, B,C) F(A, B,C) F(A, B,C) Protected data fields U B A C F(A, B,C) U U U
  • 32. 32 http://homomorphicencryption.org Use Cases for Secure Multi Party Computation & Homomorphic Encryption (HE)
  • 33. 33 Use case - Financial services industry Confidential financial datasets which are vital for gaining significant insights. • The use of this data requires navigating a minefield of private client information as well as sharing data between independent financial institutions, to create a statistically significant dataset. • Data privacy regulations such as CCPA, GDPR and other emerging regulations around the world • Data residency controls as well as enable data sharing in a secure and private fashion. Reduce and remove the legal, risk and compliance processes • Collaboration across divisions, other organizations and across jurisdictions where data cannot be relocated or shared • Generating privacy respectful datasets with higher analytical value for Data Science and Analytics applications.
  • 34. 34 Use case: Bank - Internal Data Usage by Other Units A large bank wanted to broaden access to its data lake without compromising data privacy, preserving the data’s analytical value, and at reasonable infrastructure costs. • Current approaches to de-identify data did not fulfill the compliance requirements and business needs, which had led to several bank projects being stopped. • The issue with these techniques, like masking, tokenization, and aggregation, was that they did not sufficiently protect the data without overly degrading data quality. This approach allows creating privacy protected datasets that retain their analytical value for Data Science and business applications. A plug-in to the organization’s analytical pipeline to enforce the compliance policies before the data was consumed by data science and business teams from the data lake. • The analytical quality of the data was preserved for machine learning purposes by-using AI and leveraging privacy models like differential privacy and k-anonymity. Improved data access for teams increased the business’ bottom line without adding excessive infrastructure costs, while reducing the risk of-consumer information exposure.
  • 35. 35 Use case – Retail - Data for Secondary Purposes Large aggregator of credit card transaction data. Open a new revenue stream • Using its data with its business partners: retailers, banks and advertising companies. • They could help their partners achieve better ad conversion rate, improved customer satisfaction, and more timely offerings. • Needed to respect user privacy and specific regulations. In this specific case, they wanted to work with a retailer. • Allow the retailer to gain insights while protecting user privacy, and the credit card organization’s IP. • An analyst at each organization’s office first used the software to link the data without exchanging any of the underlying data. Data used to train the machine learning and statistical models. • In this specific use-case, a logistic and linear regression model was trained using secure multi-party computation (SMC). • In the simplest form SMC splits a dataset into secret shares and enables you to train a model without needing to put together the pieces. • The information that is communicated between the peers is encrypted at all times and cannot be reverse engineered. • The resultant machine learning model coefficients (output of the training) were only shared with the partner identified as the receiver of such information. With the augmented dataset, the retailer was able to get a better picture of its customers buying habits.
  • 36. 36 Shared responsibili ties across cloud service models Data Protection for Multi- cloud Payment Application Payment Network Payment Data Policy, tokenization, encryption and keys Gateway Call Center Application PI* Data Tokenization Salesforce Analytics Application Differential Privacy (DP), K-anonymity model PI* Data Microsoft Election Guard development kit Election Data Homomorphic Encryption (HE) Data Warehouse PI* Data Vault-less tokenization (VLT) Use-cases of some data privacy techniques Voting Application *: PI Data (Personal information) means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a consumer or household according to CCPA Dev/test Systems Masking PI* Data
  • 38. 38 Field Privacy Action (PA) PA Config Variant Twin Output Gender Pseudonymise AD-lks75HF9aLKSa Pseudonymization Generalization Field Privacy Action (PA) PA Config Variant Twin Output Age Integer Range Bin Step 10 + Pseud. Age_KXYC Age Integer Range Bin Custom Steps 18-25 Aggregation/Binning Field Privacy Action (PA) PA Config Variant Twin Output Balance Nearest Unit Value Thousand 94000 Rounding Generalization Source data: Output data: Last name Balance Age Gender Folds 93791 23 m … … … … Generalization Source data: Output data: Patient Age Gender Region Disease 173965429 57 Female Hamburg Gastric ulcer Patient Age Gender Region Disease 173965429 >50 Female Germany Gastric ulcer Generalization Examples of data de-identification Source: INTERNATIONAL STANDARD ISO/IEC 20889, Privitar, Anonos
  • 39. 39 All identifiers and quasi-identifiers are pseudonymized
  • 40. 40 Pseudonymization vs. Anonymization Pseudonymization is recognized as an important method for privacy protection of personal health information • Such services may be used nationally, as well as for trans-border communication. Application areas include: • indirect use of clinical data; clinical trials and post-marketing surveillance; • pseudonymous care; patient identification systems; public health monitoring and assessment; • confidential patient-safety reporting; comparative quality indicator reporting; • peer review; consumer groups; field service. Anonymization • Anonymization is the process and set of tools used where no longitudinal consistency is needed. • The anonymization process is also used where pseudonymization has been used to address the remaining data attributes. • Anonymization utilizes tools like redaction, removal, blanking, substitution, randomization, shifting, skewing, truncation, grouping, etc. Anonymization can lead to a reduced possibility of linkage. • Each element allowed to pass should be justified. Each element should present the minimal risk, given the intended use of the resulting data-set. Thus, where the intended use of the resulting data-set does not require fine-grain codes, a grouping of codes might be used. ISO 25237 Health informatics
  • 41. 41 Risk Reduction Source: INTERNATIONAL STANDARD ISO/IEC 20889 Transit Use Storage Singling out Linking Inference Pseudonymization Tokenization Protects the data flow from attacks Yes Yes Yes Yes Direct identifiers No Partially No Deterministic encryption Protects the data when not used in processing operations Yes No Yes Yes All attributes No Partially No Order-preserving encryption Protects the data from attacks Partially Partially Partially Yes All attributes No Partially No Homomorphic encryption Protects the data also when used in processing operations Yes Yes Yes Yes All attributes No No No Masking Protects the data in dev/test and analytical applications Yes Yes Yes Yes Local identifiers Yes Partially No Local suppression Protects the data in analytical applications Yes Yes Yes Yes Identifying attributes Partially Partially Partially Record suppression Removes the data from the data set Yes Yes Yes Yes All attributes Yes Yes Yes Sampling Exposes only a subset of the data for analytical applications Partially Partially Partially Yes All attributes Partially Partially Partially Generalization Protects the data in dev/test and analytical applications Yes Yes Yes Yes Identifying attributes Partially Partially Partially Rounding Protects the data in dev/test and analytical applications Yes Yes Yes Yes Identifying attributes No Partially Partially Top/bottom coding Protects the data in dev/test and analytical applications Yes Yes Yes Yes Identifying attributes No Partially Partially Noise addition Protects the data in dev/test and analytical applications Yes Yes Yes No Identifying attributes Partially Partially Partially Permutation Protects the data in dev/test and analytical applications Yes Yes Yes No Identifying attributes Partially Partially Partially Micro aggregation Protects the data in dev/test and analytical applications Yes Yes Yes No All attributes No Partially Partially Differential privacy Protects the data in analytical applications No Yes Yes No Identifying attributes Yes Yes Partially K-anonymity Protects the data in analytical applications No Yes Yes Yes Quai identifiers Yes Partially No Privacy models Applicable to types of attributes Reduces the risk of Cryptographic tools Suppression Generalization Technique name Data truthfulness at record level Use Case / User Story Data protected in Randomization Technique name
  • 42. 42 Differential Privacy (DP) 2-way Format Preserving Encryption (FPE) Homomorphic Encryption (HE) K-anonymity modelTokenization MaskingHashing 1-way Analytics and Machine Learning (ML) Algorithmic Random Noise added Computing on encrypted data Format Preserving Fast Slow Very slow Fast Fast Format Preserving Encryption and Privacy Models
  • 43. 43 10 000 000 - 1 000 000 - 100 000 - 10 000 - 1 000 - 100 - Transactions per second* I Format Preserving Encryption Tokenization Speed I Vaultless Data Tokenization I AES CBC Encryption Standard I Vault-based Data Tokenization *: Speed will depend on the configuration
  • 44. 44 Different Tokenization Approaches Property Dynamic Pre-generated Vault-based Vaultless
  • 45. 45 Personally Identifiable Information (PII) in compliance with the EU Cross Border Data Protection Laws, specifically • Datenschutzgesetz 2000 (DSG 2000) in Austria, and • Bundesdatenschutzgesetz in Germany. This required access to Austrian and German customer data to be restricted to only requesters in each respective country. • Achieved targeted compliance with EU Cross Border Data Security laws • Implemented country-specific data access restrictions Data sources Case Study A major international bank performed a consolidation of all European operational data sources to Italy
  • 46. 46 Examples of Protected Data Field Real Data Tokenized / Pseudonymized Name Joe Smith csu wusoj Address 100 Main Street, Pleasantville, CA 476 srta coetse, cysieondusbak, CA Date of Birth 12/25/1966 01/02/1966 Telephone 760-278-3389 760-389-2289 E-Mail Address joe.smith@surferdude.org eoe.nwuer@beusorpdqo.org SSN 076-39-2778 076-28-3390 CC Number 3678 2289 3907 3378 3846 2290 3371 3378 Business URL www.surferdude.com www.sheyinctao.com Fingerprint Encrypted Photo Encrypted X-Ray Encrypted Healthcare / Financial Services Dr. visits, prescriptions, hospital stays and discharges, clinical, billing, etc. Financial Services Consumer Products and activities Protection methods can be equally applied to the actual data, but not needed with de- identification
  • 47. 47 Access to DataLow High High - Low - I I Lower Risk and Higher Productivity with More Access to More Data User Productivity Risk More Access to Data Low Risk Tokens High Risk Clear Data
  • 49. 49 Data protection techniques: Deployment on-premises, and clouds Data Warehouse Centralized Distributed On- premises Public Cloud Private Cloud Vault-based tokenization y y Vault-less tokenization y y y y y y Format preserving encryption y y y y y Homomorphic encryption y y Masking y y y y y y Hashing y y y y y y Server model y y y y y y Local model y y y y y y L-diversity y y y y y y T-closeness y y y y y y Privacy enhancing data de-identification terminology and classification of techniques De- identification techniques Tokenization Cryptographic tools Suppression techniques Formal privacy measurement models Differential Privacy K-anonymity model
  • 50. 50
  • 51. 51Source: Gartner Source: Netskope Current use or plan to use: Spending by Deployment Model, Digital Commerce Platforms, Worldwide
  • 52. 52
  • 53. 53 A Data Security Gateway can protect sensitive data in Cloud and On-premise • Policy Enforcement Protected data U • Encryption Key On-premise
  • 54. 54 Protection throughout the lifecycle of data in Hadoop Tokenizes or encrypts sensitive data fields Enterprise Policies Privacy policies may be managed on-prem or Cloud Platform • Policy Enforcement Point (PEP) Protected data fields U Separation of Duties • Encryption Key Management Big Data Analytics Data Producers Data Users Google Cloud UU Big Data Protection with Granular Field Level Protection for Google Cloud
  • 55. 55 Protect data before landing Enterprise Policies Apps using de-identified data Sensitive data streams Enterprise on- prem Data lifted to S3 is protected before use S3 • Applications can use de- identified data or data in the clear based on policies • Protection of data in AWS S3 before landing in a S3 bucket Protection of data in AWS S3 with Separation of Duties • Policy Enforcement Point (PEP) Separation of Duties • Encryption Key Management
  • 56. 56 Trusted execution environments Trusted Execution Environments (TEEs) provide secure computation capability through a combination of special-purpose hardware in modern processors and software built to use those hardware features. The special-purpose hardware provides a mechanism by which a process can run on a processor without its memory or execution state being visible to any other process on the processor, • not even the operating system or other privileged code. *: Source: http://publications.officialstatistics.org Computation in a TEE is not performed on data while it remains encrypted. • Typically, the memory space of each TEE (enclave) application is protected from access • AES-encrypted when and if it is stored off-chip. Usability is low and products/services are emerging in MS Azure, IBM’s cloud service Amazon AWS (late 2020)*
  • 57. 57 Legal Compliance and Nation-State Attacks • Many companies have information that is attractive to governments and intelligence services. • Others worry that litigation may result in a subpoena for all their data. Securosis, 2019 Multi-Cloud Data Privacy considerations Jurisdiction • Cloud service providers redundancy is great for resilience, but regulatory concerns arises when moving data across regions which may have different laws and jurisdictions. SecuPi
  • 58. 58Securosis, 2019 Consistency • Most firms are quite familiar with their on-premises encryption and key management systems, so they often prefer to leverage the same tool and skills across multiple clouds. • Firms often adopt a “best of breed” cloud approach. Examples of Hybrid Cloud considerations Trust • Some customers simply do not trust their vendors. Vendor Lock-in and Migration • A common concern is vendor lock-in, and an inability to migrate to another cloud service provider. Cloud Gateway Google Cloud AWS Cloud Azure Cloud S3 Salesforce
  • 59. 59
  • 60. 60 THANK YOU! Ulf Mattsson Chief Security Strategist www.Protegrity.com

Notas do Editor

  1. The 2014 Verizon Data Breach Investigations Report concluded that enterprises are losing ground in the fight against persistent cyber-attacks. We simply cannot catch the bad guys until it is too late. This picture is not improving. Verizon concluded that less than 14% of breaches are detected by internal security tools. Detection by third party entities increased from approximately 10% to 25% during the last three years. Specifically theft of payment card information 99% of the cases that someone else told the victim they had suffered a breach. One reason is that our current approach with monitoring and intrusion detection products can't tell you what normal looks like in your own systems and SIEM technology is simply too slowly to be useful for security analytics. Big Data security analytics may help over time, but we don't have time to wait. Biggest hacks and security breaches of 2014 include eBay, Target, Sony and Microsoft, Celebrity iCloud, NSA, Heartbleed, Sony The successful attack on JP Morgan Chase surprised me most as the largest US bank lost personal information of 76 million households and it took several months to detect.
  2. A framework for GDPR readiness GDPR compliance is complex, because the regulation itself is complex. It outlines obligations for data holders that can affect all parts of a business, from data collection to customer communication practices. However, GDPR is also open-ended: it doesn’t tell you in detail how to meet those obligations, or that any given technological approach will suffice. That’s why IBM has developed a straightforward approach to help simplify the ways you think about conformance. The IBM GDPR framework offers an actionable five-phase approach to GDPR readiness, which recognizes that readiness is a continuum: every organization will have a unique place on the journey to readiness. In Phase 1, you assess your situation. You figure out which of the data you collect and store is covered by GDPR regulations, and then you plot a course to discover it. Phase 2 is where you design your approach. You need to come up with a solid plan for data collection, use and storage. And you need to develop an architecture and strategy that will balance risks and business objectives. Your goal in Phase 3 is to transform your practices, understanding that the data you deem valuable to your organization is equally valuable to the people it represents. This is where you need to develop a sustainable privacy compliance program, implement security and governance controls (TOMs — Technical and Organizational Measures) and potentially appoint a Data Protection Officer. By the time you get to Phase 4, you’re ready to operate your program. Now you’re continually inspecting your data, monitoring personal data access, testing your security, using privacy and security by design principles and purging unneeded data. And Phase 5 — the final phase — is where you’re ready to conform with the necessary GDPR requirements. Now you’re fulfilling data subject requests for access, correction, erasure and transfer. You’re also prepared for audits with documentation of your activities and ready to inform regulators and data subjects in the event of a data breach.
  3. A framework for GDPR readiness GDPR compliance is complex, because the regulation itself is complex. It outlines obligations for data holders that can affect all parts of a business, from data collection to customer communication practices. However, GDPR is also open-ended: it doesn’t tell you in detail how to meet those obligations, or that any given technological approach will suffice. That’s why IBM has developed a straightforward approach to help simplify the ways you think about conformance. The IBM GDPR framework offers an actionable five-phase approach to GDPR readiness, which recognizes that readiness is a continuum: every organization will have a unique place on the journey to readiness. In Phase 1, you assess your situation. You figure out which of the data you collect and store is covered by GDPR regulations, and then you plot a course to discover it. Phase 2 is where you design your approach. You need to come up with a solid plan for data collection, use and storage. And you need to develop an architecture and strategy that will balance risks and business objectives. Your goal in Phase 3 is to transform your practices, understanding that the data you deem valuable to your organization is equally valuable to the people it represents. This is where you need to develop a sustainable privacy compliance program, implement security and governance controls (TOMs — Technical and Organizational Measures) and potentially appoint a Data Protection Officer. By the time you get to Phase 4, you’re ready to operate your program. Now you’re continually inspecting your data, monitoring personal data access, testing your security, using privacy and security by design principles and purging unneeded data. And Phase 5 — the final phase — is where you’re ready to conform with the necessary GDPR requirements. Now you’re fulfilling data subject requests for access, correction, erasure and transfer. You’re also prepared for audits with documentation of your activities and ready to inform regulators and data subjects in the event of a data breach.
  4. Simply minimizing the data you collect doesn’t do anything to protect the information that’s left. This is something you should be doing no matter what, however…
  5. De-identification or Anonymization can be a cost effective approach to protect data