Every League a Premier League with Live Ad Insertion

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Presentation from Matt Wilson of Ball Street on their Transfer Deadline Day live activities at Digital Sport London (run by UK Sports Network)

Tecnologia Esportes

Believe that every league
is a premier league

Believe that every league
is a premier league
Fans & brands are underserved

Believe that every league
is a premier league
Fans & brands are underserved
Young company, experienced team

Put Ball Street on the map
Reach a new audience

Put Ball Street on the map
Reach a new audience
Challenge status quo

Put Ball Street on the map
Reach a new audience
Challenge status quo
Alternative to what is out there

Live Ad insertion
Delivered live ads –
like TV

Live Ad insertion
Delivered live ads –
like TV
Breaks served in our
control

Live Ad insertion
Delivered live ads –
like TV
Breaks served in our
control
Blacklists & all things
you’d expect

Results
186k unique viewers
15m concurrent peak

Results
186k unique viewers
15m concurrent peak
7.1m twitter reach

Results
186k unique viewers
15m concurrent peak
7.1m twitter reach
1000+ uses of our #

Results
186k unique viewers
15m concurrent peak
7.1m twitter reach
1000+ uses of our #
Live ad insertion

Summary
Sport in 2013 is tough
Hard to succeed

Summary
Sport in 2013 is tough
Hard to succeed
Technology enables innovation

Summary
Sport in 2013 is tough
Hard to succeed
Technology enables innovation
Distribution enables audience

Summary
Sport in 2013 is tough
Hard to succeed
Technology enables innovation
Distribution enables audience
Pure product

Every League a Premier League with Live Ad Insertion

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Every League a Premier League with Live Ad Insertion

3. Believe that every league is a premier league

4. Believe that every league is a premier league

5. Believe that every league is a premier league Fans & brands are underserved

6. Believe that every league is a premier league Fans & brands are underserved

7. Believe that every league is a premier league Fans & brands are underserved Young company, experienced team

10.

11.

12.

13. Put Ball Street on the map

14. Put Ball Street on the map Reach a new audience

15. Put Ball Street on the map Reach a new audience Challenge status quo

16. Put Ball Street on the map Reach a new audience Challenge status quo Alternative to what is out there

17.

18.

19.

20. Live Ad insertion

21. Live Ad insertion Delivered live ads – like TV

22. Live Ad insertion Delivered live ads – like TV Breaks served in our control

23. Live Ad insertion Delivered live ads – like TV Breaks served in our control Blacklists & all things you’d expect

24.

25. Results

26. Results 186k unique viewers

27. Results 186k unique viewers 15m concurrent peak

28. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach

29. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach 1000+ uses of our #

30. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach 1000+ uses of our # Live ad insertion

31. Summary

32. Summary Sport in 2013 is tough

33. Summary Sport in 2013 is tough Hard to succeed

34. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation

35. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation Distribution enables audience

36. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation Distribution enables audience Pure product

Every League a Premier League with Live Ad Insertion

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Every League a Premier League with Live Ad Insertion