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Semelhante a Mobile recruiting Matt Alder (20)
Mobile recruiting Matt Alder
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Mobile
Matt Alder
©MetaShift 2012
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Introductions
www.metashift.co.uk
www.Link2Matt.com
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What we’re going to cover
The Mobile Landscape
Adaptation and Revolution
Practicalities
Case Study
© MetaShift 2011
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The Mobile Landscape
© MetaShift
2012
© MetaShift 2011
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All I want for Christmas is a….
……..Google Nexus, iPad Mini, Microsoft Surface, Kindle Fire
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The Rise of “Dual Screening”
© MetaShift 2012
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Mobile isn’t Mobile
© MetaShift 2012
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Social is Mobile
Facebook – 425 million mobile users
Twitter – 77 million mobile users
© MetaShift 2012
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What about Recruitment?
© MetaShift 2012
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Mobile Survey Stats
Conducted by Educate / Reconverse in March 2012 with a
sample size of 32,000 (all demographics)
72% interested in receiving career information via their phone
63% have already search for a job on their mobile
48% had already applied for a job on their mobile
79% of those who hadn’t applied for a job would in the future
84% Thought companies should have separate mobile
recruitment sites
© MetaShift 2012
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Job Boards are Mobile
16% of traffic is mobile
15% of traffic is mobile
© MetaShift 2012
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Your Audience is Already There
© MetaShift 2012
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Adaptation and Revolution
© MetaShift
2012
© MetaShift 2011
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mSite or App?
© MetaShift 2012
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Optimising – The Technology
© MetaShift 2012
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Optimising The Medium
© MetaShift 2012
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Optimising – The Platform
© MetaShift 2012
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Optimising – The Platform
© MetaShift 2012
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Application Processes
LinkedIn / Online Profile
Cloud Based Upload
(Dropbox, Google Drive,
Evernote, Job Board)
ATS Integration
© MetaShift 2012
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Mobile First Application Processes
© MetaShift 2012
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Responsive or Not Responsive?
© MetaShift 2012
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Practicalities
© MetaShift
2012
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Call to Action & Conversion!
© MetaShift 2012
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Top Tip = Don’t do this
© MetaShift 2012
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Video
© MetaShift 2012
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A Quick Case Study
© MetaShift
2012
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Further Resources
Mobile Recruiting Report 2012
MetaShift Mobile Readiness Audit
© MetaShift 2012