Topic: Future Proofing Your SEO This year Google released fresh Panda and Penguin algorithm updates. The updates have shaken up the world of search and forced digital marketers to change their approach to SEO. By future proofing your website you can make sure that your SEO strategy is both sustainable and profitable. Key takeaways: Conduct a 10 minute SEO health check How to meet the Google Webmaster Guidelines Panda proof your content for future updates Penguin proof your backlinks for future updates How to detect and remove unnatural links (tips and tools) When to use the Google Disavow Tool How to submit a Google Reconsideration Request Successful content marketing strategies Sustainable inbound marketing techniques SEO checks you can (and should) do every day

1. By Oliver Ewbank (@Koozai_Ollie)
FUTURE PROOFING SEO
#EDGEBHAM – SEPTEMBER 2013

2. SEO IS
CHANGING

8. SUSTAINABLE SEO

9. ON-PAGE
OPTIMISATION

10. META DATA

13. TECHNICAL
SEO

16. WHAT ARE
RICH SNIPPETS?
“Structured markup is a way of annotating
information already on your website to help
Google and others understand information
more precisely.”
Source: Google

17. POSSIBLE
MARKUPS

20. HOW TO USE
YOUR BLOG

22. QUALITY
COPY

31. DON’T DUPLICATE

32. THE SOLUTIONS

39. LINK
ANALYSIS

42. RECONSIDERATION
REQUEST

43. Links on SEO directories, blog networks, advertorial
networks and any other SEO ‘scheme’ should be
removed, disavowed or nofollowed
Will the link deliver referral traffic
(if nothing else)?
If the link is there for no other reason
than SEO, then it’s unnatural
GENERAL
GUIDELINES

44. AVOID THESE TOO

46. LINK ANALYSIS
TOOLS

49. Anchor Text: Natural?
REVIEW DATA
IP Address: Suspicious?
PageRank: Too good to be true?
Relevancy: Irrelevant?

50. NofollowRemove
LINK OPTIONS
Disavow
Noindex

52. DISAVOW
TIPS

56. RECONSIDERATION
REQUEST
Only if
unnatural link
warning is
seen in Google
Webmaster
Tools
Tone of
Cover Letter
Provide
Data

57. 2,400
LINKS DISAVOWED
DATA
BASED
EVIDENCE

59. LOADS MORE FREE
TIPS AND ADVICE
FREE
Whitepaper
kooz.ai/backlinks-guide

60. CONTENT
MARKETING

63. Content
Marketing
Brand
Protection
Niche
Directories
Genuine
PR
WHITE HAT
TACTICS
Guest Blog
Posts
Infographics

67. Award
Promotion
Blog
Content
Blogger
Reviews
Competition
Promotion
Glossary of
Terms
FAQsE-BooksQuestionnaires
Whitepapers
Press
Releases
Infographics Videos
CONTENT
MARKETING

69. GUEST BLOG
POSTS

71. INFOGRAPHICS

73. Backlinks
Social
Signals
Citations
THE RESULTS
Page 1
Domination
Penguin
Proof

74. Educate
Inform
Referral Traffic
6 Month Strategy
Share It
Relevant to User
YOUR
CONTENT
Branded Links Premium Content

75. Brainstorm
Shortlist
Targeted
Sites
Create
Content
OutreachPublishPromote
CONTENT
STRATEGY

77. Source: Concert Hotels

80. Run Panguin Tool
Google Webmaster
Tools
Screaming Frog
Google Analytics
Test Robots.txt
GWT Latest Links
10 MINUTES
Copyscape Link Risk

82. THANK YOU FOR LISTENING
@Koozai_Ollie
oliver.ewbank@koozai.com
0845 485 1262
koozai.com

83. IMAGE CREDITS
72 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/
http://www.bigstockphoto.com/

84. RESOURCES
http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156
http://www.seroundtable.com/google-press-releases-nofollow-17151.html
http://www.stateofsearch.com/future-proofing-link-building-strategies/
http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156
http://moz.com/blog/seos-dilemma-link-building-vs-content-marketing-whiteboard-friday
http://www.seowizz.net/2012/10/the-disavow-tool-works-real-sites-real-recoveries.html
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
http://www.koozai.com/blog/search-marketing/daily-seo-checks/
http://www.seowizz.net Google Penalty Recovery (Brighton SEO ) -Tim Grace
http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/

85. THANK YOU FOR LISTENING
@Koozai_Ollie
oliver.ewbank@koozai.com
0845 485 1262
koozai.com