A successful story regarding the implementation of SAP BI in Coca-cola Company.

1. Introduction of SAP BI
In
COCA-COLA Co. LTD.

2. Agenda
1. Overview of the Company
 Organizational Structure
 Overview of the problem
2. Implementation of SAP BI
 Components of SAP BI
 Functions of components
 System Architecture
3. Benefits
 Example of Coca-Cola Hellinic
12/12/2013
Implementation of SAP BI
2

3. Overview of the company
12/12/2013
Implementation of SAP BI
3

4. Overview of the company
 $ 8.1 Billion revenue
 12 Billion bottles &
cans per year
But how?
The world’s most comprehensive distribution system has made Coca-Cola
accessible to billions of people worldwide.
Coca-Cola is often available in ample supply to people in areas where other
consumer goods companies would never deliver their products.
12/12/2013
Implementation of SAP BI
4

5. Organizational Structure
Headquarters
Commercial
Manufacturing
& Research (Innovations)
Strategic planning
Corporate Governance
Change management
Supply chain
Finance
Plan & Integration
Procurement
Delivery Management
Quality & Risk Management
International
Division
Marketing
Manufacturing
& Research
Administration
Finance
Sales
Supply
Chain
Area Managers for different plants
Europe
12/12/2013
Africa
Implementation of SAP BI
North/South Americas
Middle & Far east
5

6. Distribution system
 Coca cola is comprised of large systems of a franchise company
and bottling companies.
 The bottling companies, buy the concentrate from the franchise
company and then bottle the products. These companies then
deliver the products to stores and other outlets. Local marketing
is done with the assistance of the franchise company.
12/12/2013
Implementation of SAP BI
6

7. Information system
Business
Challenges

Monitor service
levels & sales
compensation
structure

Revise ordering &
compensation
process

Implement
business suite
Integrating with
already existing
systems

12/12/2013
•
•
•
People/
commercial
Organization/
governance
TechnologyGateway;
SAP BI;
Mapping
Implementation of SAP BI
Expanding
Multilevel compensation structure
Innovation, communication
Information
System
Business
Solutions
Increase sales
Higher stock prices
•
•
•
•
Enter orders:
Web interface
Multiple corporate systems accessibility
E-commerce sites for different plants
7

8. Overview of the Problem
Legacy systems
12/12/2013
Implementation of SAP BI
8

9. Overview of the Problem
Legacy systems
• System was not user friendly
• Generated high costs
• Difficult to maintain
• Impossible to see consolidated results
quickly
• No standard planning tool
• No reporting engine
12/12/2013
Implementation of SAP BI
9

10. Overview of the Problem
Challenges
• Data inconsistency
• Inefficient & iterations taking too long
• Multiple versions- hard to collaborate
• Time spent on consolidating the plans
• Reporting is adhoc and not integrated
12/12/2013
Implementation of SAP BI
10

11. Components of SAP BI
SAP SEM
(Strategic Enterprise Management)
my SAPTM
Financials
SAP SEM
Business Consolidated
& Business Planning
my SAPTM
Business Intelligence
SEM
Business Planning
Simulation
my SAPTM
Business Intelligence
SAP Co
(Controlling)
12/12/2013
Implementation of SAP BI
11

12. Functions of each SAP BI Components
 SAP SEM Business Consolidated & Business
Planning- solved financial information
problems.
 SEM Business Planning Simulation- for
business information collection and
analysis.
 SAP BI Data Warehousing- analyze
financial information to support decisionmaking.
 SAP Co- extract financial actuals (on daily
basis) that helps to forecast future demands
as well as to generate financial reports.
12/12/2013
Implementation of SAP BI
12

13. Design Principles
• Integrated core ERP/Data warehousing
platforms and leveraging existing master
data and hierarchies.
• Driver-based approach with the ability to
allocate, spread and extrapolate.
• Perform and save multiple iterations.
• Ability to manage and consolidate business
unit plans quickly and efficiently.
• Consolidate reports to analyze the plan data
and perform plan/actual comparison.
12/12/2013
Implementation of SAP BI
13

14. System Architecture
LRP
Mode 1
Master Data
Transactional Data
Data from SAP SEM
Data from SAP CO
Data from SAP BPS
Main Data Warehouse
SAP SEM
Fig. System Architecture of SAP SEM
12/12/2013
Implementation of SAP BI
14

15. System Architecture
•
•
12/12/2013
SAP SEM : SAP Strategic Enterprise Management (SAP SEM) delivers end-to-end
ERP software capabilities to support the entire performance management life
cycle, including:
 Consolidated financial reporting –The application can aggregate financial
data from SAP and non-SAP systems into a single analytical reporting
environment.
 Planning, budgeting, and forecasting – SAP SEM helps to model various
planning options such as cost center planning and sales planning.
 Corporate performance management and scorecards – To develop KPIs that
support a number of popular scorecard methodologies, including balanced
scorecard, economic value-added, and activity-based costing methods.
 Risk reporting - SAP SEM helps you identify, quantify, and analyze business
risks within individual business units and manage risk-reducing activities.
Data warehousing :
 A central repository of data created by integrating data from one or more
disparate sources.
 store current as well as historical data and are used for creating trending
reports for senior management reporting such as annual and quarterly
comparisons.
Implementation of SAP BI
15

16. Multidimensional Data
Sales volume as a function of product,
month, and region Dimensions: Product, Location, Time
Hierarchical summarization paths
Industry Region
Year
Product
Category Country Quarter
Product
Month
Company
Month
12/12/2013
City
Implementation of SAP BI
Week
Day
16

17. A Sample Data Cube
coke
fanta
sprite
1Qtr
2Qtr 3Qtr
sum
4Qtr
sum
Total annual sales
of Coke in U.S.A.
U.S.A
Canada
Mexico
Country
Date
sum
12/12/2013
Implementation of SAP BI
17

18. Benefits of SAP BI
• Enabling of accurate, faster and actionable information.
• Compliance with industry regulation thus mitigating
business risks.
• Connecting corporate goals, objectives and strategies to an
individual contributor level.
• Save time and reduce inaccuracies.
• Improve service and user satisfaction.
• Ability to handle high volume, frequent system activity.
• Improved quality and reduced risk to the business.
• Predictive analytics and smater applications to grow the
business.
• Reduces costs and improves process qualities.
12/12/2013
Implementation of SAP BI
18

19. Practical Example of
Coca-Cola Hellinic
after implementing
SAP
12/12/2013
Implementation of SAP BI
19

20. Introduction
Coca-Cola Hellinic Bottling Company S.A.
Maroussi, Greece
Consumer Products- Beverages
Nonalcoholic beverage production, sales,
and distribution
• Revenue €6.8 billion
• Employees 42,505
• Website
http://www.coca-colahellenic.com
•
•
•
•
12/12/2013
Name
Location
Industry
Products
Implementation of SAP BI
20

21. Challenges and Opportunities
• Develop end-to-end process support
• Expand capabilities to cover new business
requirements
• Provide a single solution for all countries
and markets
12/12/2013
Implementation of SAP BI
21

22. Objectives
• Build an end-to-end solution.
• deliver, to the extent possible, a single
solution.
• Define and formalize best practices in a
template and then roll it out in a pilot
implementation.
• Build new capabilities to support retail
customers.
12/12/2013
Implementation of SAP BI
22

23. Implementation & Success Story
Implementation Highlights
 Business-driven project, starting with an end-to-end process
approach to the technical details
 SAP Consulting services for business process design and
solution implementation
Benefits
 Efficiency improvements in several business processes.
 Support for organizational and process change.
“This is the first end-to-end SAP software implementation in the CocaCola bottling system. As such, it provides a sustainable platform for
future growth and enhancements.”
Kiril Topalov,
SAP Program director, Coca-Cola
12/12/2013
Implementation of SAP BI
23

24. References
 http://global.sap.com/mexico/solutions/netweaver/businessintelligence/pdf/CS
_Coca_Cola.pdf
 http://events.asug.com/2012AC/2007_Coca_Cola_Enterprise_SAP_Business_Pla
nning_and_Consolidation_NW_Version_10_Implementation_Journey.pdf
 www.slideshare.net/SoftwareAG/cocacola-enterprises
 http://www.sap.com/bin/sapcom/downloadasset.coca-cola-femsa-v1-pdf.html
12/12/2013
Implementation of SAP BI
24

25. 12/12/2013
Implementation of SAP BI
25

26. Contact
Ujjwal Kumar Joshi
ujjwaljoshi1990@gmail.com
12/12/2013
Implementation of SAP BI
26