в рамках курса http://school.darkside.vc

1. AP STUDIO ART SCHOOL
Business Project by Alex Olyushinets

2. Who Am I?
● High School student - senior
● Artist
● Have been doing art since I was seven
● Currently taking AP Studio Art
● Have been taking lots of high school art classes in the
past
● Want to pursuit an art career

3. Some of my artwork
.

4. My Idea
● What is it? - An Art school which teaches the AP Studio Art Course and gives
the AP Credit. This art school will help you achieve the best Art Portfolio and
help you get into the Art College/University you love.
● For whom? - For high school art students (Especially those who cannot take
the AP Studio Art course in their high school; either because they don’t have
time or the high school doesn’t have that course)
● Why? - To help art kids achieve their dreams

5. Economy of the Project
● Customer Acquisition Cost - $100 per month
● Middle Check -$329.36
● Expenses - fixed: $10, 245 CGS: $5, 207
● Gross Margin - $141.53 per month

6. Customer Conversions
.

7. Market
● Old market with no particular leaders
● Competition
- local high schools w/AP Studio Art course
- Art Universities and Colleges

8. Strategy
● Be better - unlike other small art schools, mine AP Art Course/Portfolio aka
teaches art better and at a higher level
● Different - we can work with specific art colleges/universities -they provide us with
money for materials and we tell our students to apply to their college w/higher
acceptance chance.
● Geographic advantage - located where there aren’t elite/big art schools and not a
lot of small art schools

9. ACM?
● Audience - high school art students (no art classes in their school)
● Channel - our own website is advertised on facebook and instagram as well as
local high schools
● Message - Learn art with us - we guarantee you will be admitted into the art
college you love

10. MVP
Minimal Viable Product
My audience is interested and ready to pay →
get data w/landing pages and physical
interactions (passing out fliers and application
forms in local high schools) → based on data
analysis and landing pages insights determine
if I have enough potential customers.

11. Team
Hacker/Expert - experienced teachers
(currently employed in an University)
Hustler - Me, hired sales
manager/representatives to help
organize websites/events
Hipster - Designers, hired people to
handle new clients/accounting etc
Mentor - Art teachers/professors (hired,
my own etc)

12. Hypothesis, checking data etc
My audience will buy my product through my channel and w/my message
● The hypothesis will be true if my landing pages/surveys gather 1 customer per 100
visitors/interested people

13. What I need?
Resource - need to find out how to get all necessary art materials/place for
rent/furniture and all other technical stuff
What can I give back - if I can get some sponsorship/investments from art
colleges/universities so that I can send student to them for applications → I get money
and they get customers(interested students)