Business model canvas examples. Community models. Value proposition design (value proposition + customer segment). Customer relation categories

1. Value proposition design
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com
IED, 31 Oct 2017
Lesson 3/2017-18

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Course program
1. Start-ups
2. Business Model & Canvas
3. Value proposition design
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3. 3. Value proposition design
Nine out of ten start-ups will
fail
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https://www.forbes.com/sites/groupthink/2016/03/02/top-20-reasons-why-startups-fail-infographic/#4ccde2753911

12. 3. Value proposition design12 http://technorian.com

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Business Model Canvas
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The Business Model Canvas
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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Value proposition design
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35. 3. Value proposition design35 https://www.flickr.com/photos/osterwalder/7888051104/

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http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/

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https://www.flickr.com/photos/osterwalder/7917587562/

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https://www.flickr.com/photos/osterwalder/7887898256/
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http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png

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http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png

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http://designstrategyzer.com/design-strategy/

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Value proposition canvas
examples
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http://en.wikipedia.org/wiki/Business_Model_Canvashttps://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/

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airbnb
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http://www.slideshare.net/adrianholzer37/value-proposition-design

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https://issuu.com/strategyzer/docs/vpd_preview/68

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https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition-
canvas/

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https://strategyzer.com/

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2003

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2003 - Consumer to Consumer

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2006

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2006 - Small Business to Consumer

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2008

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2008 - Big Business to Consumer

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2008 - Big Business to Consumer

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Value proposition templates
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Messaging & Positioning
59 https://www.template.net/design-templates/psd/value-proposition-template/

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Essential levels
60 https://www.template.net/design-templates/psd/value-proposition-template/