Business model canvas examples, community models, business plan

1. Business Model Canvas
IED, 5 Apr 2016
Lesson 5/2016
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com

2. 5. Business Model Canvas
Course program
1. Start-ups
2. Ideas in context
3. Ideas Management
4. Market, Value and Business Model
5. Business Model Canvas
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3. 5. Business Model Canvas
The Business Model You

4. 5. Business Model Canvas
The Business Model Canvas
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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5
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5. 5. Business Model Canvas
Nespresso
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http://www.businessmodelcanvas.it/case-studies/nespresso.html

6. 5. Business Model Canvas
Coca Cola
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http://sopinion8ed.wordpress.com/2012/11/23/the-coca-cola-business-model-and-their-competitive-advantage/

7. 5. Business Model Canvas
Financial Times
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http://glennas.wordpress.com/2010/07/31/business-model-innovation-alexander-osterwalder/

8. 5. Business Model Canvas
Facebook
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http://bmimatters.com/2012/04/10/understanding-facebook-business-model/

9. 5. Business Model Canvas
Twitter
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http://bmimatters.com/2012/02/18/understanding-twitter-business-model-design/
Poll
Analytics

10. 5. Business Model Canvas
Groupon
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http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/

11. 5. Business Model Canvas
LinkedIn
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http://bmimatters.com/
SlideShare

12. 5. Business Model Canvas
Google
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http://bmimatters.com/2012/04/18/comparing-facebook-and-google-business-models/
Map,
Youtube

13. 5. Business Model Canvas
Community models
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14. 5. Business Model Canvas
Geographically based
• neighbourhood
• productive district
• close to me
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

15. 5. Business Model Canvas
Professional community
• All the people making the same job.
• It’s an easy target.
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

16. 5. Business Model Canvas
Online community
• Easy to reach (massive tools available)
• There’s no clear limits between being part of a
community and a company business (let’s think of
UGC)
• Online users are available to pay for an interesting
service (freemium!)
• Can be created as part of my business (i.e. Amazon’s
bookshops network)
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

17. 5. Business Model Canvas
Business plan
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18. 5. Business Model Canvas
Business plan
• Business plan describes what, how long e how much
money you need to realize your business model.
• Usually a business plan is a doc both for internal and
external use. Internally it describes the company
strategy, externally it presents the project to
stakeholder.
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19. 5. Business Model Canvas
Business plan
• Writing a business plan help to clarify every company
activities and
• optimize and develop available resources
• improve consciousness on financial aspects, cash flows,
break even, etc.
• Analyze risks
• Identify path to specific goals
• Etc.
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http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf

20. 5. Business Model Canvas
Business model Vs
Business plan
Plans are static…
models are dynamic!
- Steve Blank -
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http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013