SlideShare uma empresa Scribd logo
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1
Engagement and Analytical Platform
for Public Companies
2
Confidential
The Team
Umar AbdulHamid
• Co-Founder and CEO
• More than 20 years of corporate experience at C-level and Board member in
public companies
• Experience in managing public companies like QSR Holdings, KFC Holdings,
and Reed Group Holdings
• Harvard Business School (OPM 35), Chicago Business School (Booth)
Faruq Marican
• Co-Founder and Chief Product Developer
• FINRA Series 7 & 63
• Indiana University
Ulugbev Dzhuraboev
• Developer
• More than 10 years of experience in web development
• PHP expert
3
Confidential
Why Boardvote?
Problem Boardvote Solution
1. Need direct engagement with
management of companies
2. Dire need of transparency from
public companies
3. Lack of reliable investment
opportunity
1. Lack of visibility
2. No clear measurement of on IR
activities
3. Lack followings from investors
community
4. Less control on flow and quality of
information on social media
Investors…
Public Company…….
Distribution of Press Releases & SEC Filings To
Major Social Media & Newswire
Generate Press Release To Control Information
Quality and Flow
Direct Engagement With Investors To Increase
Transparency & Visibility
Monitoring of Investor Followings on Every Press
Release & SEC Filing
Analytics on Impact on Company’s Share Price &
Volumes from Specific Press Release
4
Confidential
Addressing The Needs of Public Company
We take the best
from Social
Media…
…IR…
Current OfferNeeds
• Reach/Visibility
• Virality
• Sharing
• Interaction
• Financial updating
• PR exposure
• Two-way communication
• Controlled content
• Monitoring & analysis
• Web conferencing
• Q&As
• Non material information
Announcement
• Proxy Solicitation
… and add our own
innovative features
Social media IR firms
+
+
+
+
-
-
-
-
-
-
+
+
+
+
-
-
-
-
-
-
-
-
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
New Features
5
Confidential
Value Proposition for Public Company
Visibility
Measuring
Engagement
Control
Management of company has complete
control on content quality and flow of
reliable information
Traffic monitoring, and measure
effectiveness of its social media IR activities
Exposure through content generation and
social media distribution
Engagement with and followings by
investors community
1 2
34
6
Confidential
Value Proposition for User
Information
Opportunity
Access
Interaction
Ability to engage directly and pose
queries to management of company
Investment opportunity based on
informed decision
Real-time & reliable information
directly from the company
Direct access to company’s
management
1 2
34
7
Confidential
Competitive Advantage
Boardvote offers greater value to public companies and users as
compared to its competitors
News Feed
Distribution
Generate Press
Release
Engagement Tracking Analytics
Boardvote YES YES YES YES YES
Stockr.com NO NO YES NO NO
Equities.com NO NO YES NO NO
Media
Companies
YES YES NO NO NO
8
Confidential
Strategic Partnerships
BoardVote builds strategic partnership with value-add tools and integrate their
API creating a powerful platform and high barrier to entry for competitors
9
Confidential
Addressable Market
The US stock market counts around 19,000 companies and spent around $3.0
Billion annually in Investor Relations and Media spending.
US Stock Market* US Investor Relations and Media Spending**
Sources: (*) Capital IQ, December 5th, 2013; (**) IR Insight, 2011.
$ 3.0 Bn annually
NYSE
$1.6 Bn
NASDAQ
$1.4 Bn
Mega Caps 8%
Large Caps
22%
Mid Caps
25%
Small Caps
45%
By listing By Market Cap
18,715 public companies
• >10Bn Large Caps
• 2Bn-10Bn Mid Caps
• 300M-2Bn Small Caps
• 50M-300M Micro Caps
• <50M Nano Caps
426
961
1,849
1,818
13,661
10
Confidential
Current System
• Most Large Cap companies usually deal directly with third party providers for
their Financial Communication and engage internal IR team
• Others would delegate this task to an IR firm, which then outsource some of its
services to third party service providers
Listed Company
IR Firm
• Advisory on
communication
strategy
• Content
• Access to
distribution
channels
2 3
1’
Listed Company
Third Party
• Press Releases
• Road shows
• Investor
Conferences
• 1-on-1 meetings
• Website, email
blasts
• Etc.
1Large Caps
1
Mid/Small/Micro
Caps
2
Sources: Interviews
11
Confidential
Why Use Boardvote
Legal framework
2
Technological
environment
1
SEC Ruling, April 2013
• Allows listed companies to communicate via social media platform to announce key
information in compliance with Regulation Fair Disclosure (Regulation FD) so long as
investors have been alerted about which social media will be used to disseminate such
information
12
Confidential
Boardvote Features
Thousands of Listed Companies
Millions of Investors
Distribution (P&/Filings) Engagement/Q&As
Monitoring
Press Released
Analytics
Web conferencing
13
Confidential
Product Offerings Model
Basic features
- Set-up -
• Set-up the company’s platform
o Page creation
o Profile/background
o Library: press releases, reports, videos, etc.
o Equity Research following (if any coverage)
• 1-time Engagement Conference with users/investors
• Interactive Q&As posted on the platform
• Non-material information Announcements on the platform (cost
saving for companies making press releases)
Specific features
- Add-ons -
• Q&A Conferences – Sector/Industry Specific (Q&A session)
• Analysis on Press Release, SEC Filing and other Investor
Relations activities on social media
• Live Web conferences (camera+voice OR slides +voice)
1
2
Set-up fee: $1,000
Monthly Subscription: $499
per month
Fees: Ranges from $200 to
$500 per usage
14
Confidential
Boardvote will primarily target smaller market cap (between $10m to $2b)
companies which typically use agencies to handle their IR needs
US Stock Market Breakdown
($)*
Sources: (*) Capital IQ, December 5th, 2013, (**) interviews.
Potential Market
Size ($)
Average IR spend ($)**
300k-500k
150k-250k
100k-150k
50k-100k
5k-50k
na
• >10Bn Large Caps
• 2Bn-10Bn Mid Caps
• 300M-2Bn Small Caps
• 50M-300M Micro Caps
• 10M-50M Nano Caps A
• 1M-10M Nano Caps B
• 0-1M Nano Caps C
1M
680M
580M
530M
380M
50M
na
780M
Outsourced IR
Level**
Average
High
High
High
Average
Low
Low
Segmentation and Targeting
15
Confidential
Client Acquisition Strategy
• Boardvote intends to piggy back on IR firms offering services to listed companies and
avoid bypassing the IR eco-system
• We plan to offer wholesale packages at a discount rate for the first 100 companies, and
charge full price thereupon
Portfolio companies
• IR firms control most, if not all, of the
market
• They want more services for the clients
• Average portfolio: 30 companies
• Create sales
momentum and
networking effect
Engage with IR
firms
• Test & Fix
• Get traction
• Minimal pricing for
first 100 clients
Offer group
packages
• Start regular billing
Add individual packages
1 2
Model
Plan
16
Confidential
User Acquisition Strategy
• Blogs
• Twitter
• StockTwits
• Announcements on major news
media when joining BV and events
• Newsletters
• Events
• CPC/CPA/CPL/CPM
• Content Marketing
• Email Marketing
Marketing and advertising Social Media
SEO & SEM
Distribution
17
Confidential
Boardvote’s long term strategy is to grow through strengthening of its features, targeting
companies beyond small caps, expanding its market beyond the US, and widening its
media distribution through integration and interfacing with them
•Targeting mid cap and large cap
companies
•Extending to pre-IPO firms
•London
•Singapore
•Hong Kong
• Web conference tool
• Cast wider network of media
distribution channels
• Interface and integrate with other
social media platform
Media reach
Core target expansion
Additional features
Geographic expansion
Long Term Strategy and Identified Growth Vectors
18
Confidential
Achievements
• Boardvote is generating interest from IR firms and listed companies
• It has been generating traction and has had about 600,000 unique visitors, without any
marketing
Technology
• Site is live
• Product is late beta stage
• Site is interfaced with primary data source and integrated with Stocktwits
and Twitter
Traction - users*
Traction - Users
1
3
2
Total visits: 1,034,714
Bounce rate: 0.73%
Total Unique visits: 597,296 Pages/visit: 2.66
Average monthly visits: 45,000
Total Page-views: 2,751,962
Note: (*) Google Analytics Jan-Dec 2013
19
• To raise $500K
(Seed)
2019201720162015 2018
Timeline Projection
• To build tracking
and analytic tools
on the platform
Use of Funds:
• Development
Works - $260k
• Marketing - $30k
• Payroll - $200k
• To raise $3.0m
(Series A)
• 138 clients
Fund Raising
Work-in Progress
• 823 clients
• Revenues: $5.3m
• EBITDA: ($1.3m)
• 2,564 clients
• Revenues: $20m
• EBITDA: $11.9m
• 5,764 clients
• Revenues: $48.8m
• EBITDA: $39.4m
20
Confidential
Contacts
Umar Abdulhamid
Co-Founder and CEO
BOARDVOTE Inc
+ 1 (917) 886-3348
umar@boardvote.com
www.boardvote.com

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Bv deck-apr (final2)

  • 1. 1 Engagement and Analytical Platform for Public Companies
  • 2. 2 Confidential The Team Umar AbdulHamid • Co-Founder and CEO • More than 20 years of corporate experience at C-level and Board member in public companies • Experience in managing public companies like QSR Holdings, KFC Holdings, and Reed Group Holdings • Harvard Business School (OPM 35), Chicago Business School (Booth) Faruq Marican • Co-Founder and Chief Product Developer • FINRA Series 7 & 63 • Indiana University Ulugbev Dzhuraboev • Developer • More than 10 years of experience in web development • PHP expert
  • 3. 3 Confidential Why Boardvote? Problem Boardvote Solution 1. Need direct engagement with management of companies 2. Dire need of transparency from public companies 3. Lack of reliable investment opportunity 1. Lack of visibility 2. No clear measurement of on IR activities 3. Lack followings from investors community 4. Less control on flow and quality of information on social media Investors… Public Company……. Distribution of Press Releases & SEC Filings To Major Social Media & Newswire Generate Press Release To Control Information Quality and Flow Direct Engagement With Investors To Increase Transparency & Visibility Monitoring of Investor Followings on Every Press Release & SEC Filing Analytics on Impact on Company’s Share Price & Volumes from Specific Press Release
  • 4. 4 Confidential Addressing The Needs of Public Company We take the best from Social Media… …IR… Current OfferNeeds • Reach/Visibility • Virality • Sharing • Interaction • Financial updating • PR exposure • Two-way communication • Controlled content • Monitoring & analysis • Web conferencing • Q&As • Non material information Announcement • Proxy Solicitation … and add our own innovative features Social media IR firms + + + + - - - - - - + + + + - - - - - - - - + + + + + + + + + + + + + + + + + + New Features
  • 5. 5 Confidential Value Proposition for Public Company Visibility Measuring Engagement Control Management of company has complete control on content quality and flow of reliable information Traffic monitoring, and measure effectiveness of its social media IR activities Exposure through content generation and social media distribution Engagement with and followings by investors community 1 2 34
  • 6. 6 Confidential Value Proposition for User Information Opportunity Access Interaction Ability to engage directly and pose queries to management of company Investment opportunity based on informed decision Real-time & reliable information directly from the company Direct access to company’s management 1 2 34
  • 7. 7 Confidential Competitive Advantage Boardvote offers greater value to public companies and users as compared to its competitors News Feed Distribution Generate Press Release Engagement Tracking Analytics Boardvote YES YES YES YES YES Stockr.com NO NO YES NO NO Equities.com NO NO YES NO NO Media Companies YES YES NO NO NO
  • 8. 8 Confidential Strategic Partnerships BoardVote builds strategic partnership with value-add tools and integrate their API creating a powerful platform and high barrier to entry for competitors
  • 9. 9 Confidential Addressable Market The US stock market counts around 19,000 companies and spent around $3.0 Billion annually in Investor Relations and Media spending. US Stock Market* US Investor Relations and Media Spending** Sources: (*) Capital IQ, December 5th, 2013; (**) IR Insight, 2011. $ 3.0 Bn annually NYSE $1.6 Bn NASDAQ $1.4 Bn Mega Caps 8% Large Caps 22% Mid Caps 25% Small Caps 45% By listing By Market Cap 18,715 public companies • >10Bn Large Caps • 2Bn-10Bn Mid Caps • 300M-2Bn Small Caps • 50M-300M Micro Caps • <50M Nano Caps 426 961 1,849 1,818 13,661
  • 10. 10 Confidential Current System • Most Large Cap companies usually deal directly with third party providers for their Financial Communication and engage internal IR team • Others would delegate this task to an IR firm, which then outsource some of its services to third party service providers Listed Company IR Firm • Advisory on communication strategy • Content • Access to distribution channels 2 3 1’ Listed Company Third Party • Press Releases • Road shows • Investor Conferences • 1-on-1 meetings • Website, email blasts • Etc. 1Large Caps 1 Mid/Small/Micro Caps 2 Sources: Interviews
  • 11. 11 Confidential Why Use Boardvote Legal framework 2 Technological environment 1 SEC Ruling, April 2013 • Allows listed companies to communicate via social media platform to announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be used to disseminate such information
  • 12. 12 Confidential Boardvote Features Thousands of Listed Companies Millions of Investors Distribution (P&/Filings) Engagement/Q&As Monitoring Press Released Analytics Web conferencing
  • 13. 13 Confidential Product Offerings Model Basic features - Set-up - • Set-up the company’s platform o Page creation o Profile/background o Library: press releases, reports, videos, etc. o Equity Research following (if any coverage) • 1-time Engagement Conference with users/investors • Interactive Q&As posted on the platform • Non-material information Announcements on the platform (cost saving for companies making press releases) Specific features - Add-ons - • Q&A Conferences – Sector/Industry Specific (Q&A session) • Analysis on Press Release, SEC Filing and other Investor Relations activities on social media • Live Web conferences (camera+voice OR slides +voice) 1 2 Set-up fee: $1,000 Monthly Subscription: $499 per month Fees: Ranges from $200 to $500 per usage
  • 14. 14 Confidential Boardvote will primarily target smaller market cap (between $10m to $2b) companies which typically use agencies to handle their IR needs US Stock Market Breakdown ($)* Sources: (*) Capital IQ, December 5th, 2013, (**) interviews. Potential Market Size ($) Average IR spend ($)** 300k-500k 150k-250k 100k-150k 50k-100k 5k-50k na • >10Bn Large Caps • 2Bn-10Bn Mid Caps • 300M-2Bn Small Caps • 50M-300M Micro Caps • 10M-50M Nano Caps A • 1M-10M Nano Caps B • 0-1M Nano Caps C 1M 680M 580M 530M 380M 50M na 780M Outsourced IR Level** Average High High High Average Low Low Segmentation and Targeting
  • 15. 15 Confidential Client Acquisition Strategy • Boardvote intends to piggy back on IR firms offering services to listed companies and avoid bypassing the IR eco-system • We plan to offer wholesale packages at a discount rate for the first 100 companies, and charge full price thereupon Portfolio companies • IR firms control most, if not all, of the market • They want more services for the clients • Average portfolio: 30 companies • Create sales momentum and networking effect Engage with IR firms • Test & Fix • Get traction • Minimal pricing for first 100 clients Offer group packages • Start regular billing Add individual packages 1 2 Model Plan
  • 16. 16 Confidential User Acquisition Strategy • Blogs • Twitter • StockTwits • Announcements on major news media when joining BV and events • Newsletters • Events • CPC/CPA/CPL/CPM • Content Marketing • Email Marketing Marketing and advertising Social Media SEO & SEM Distribution
  • 17. 17 Confidential Boardvote’s long term strategy is to grow through strengthening of its features, targeting companies beyond small caps, expanding its market beyond the US, and widening its media distribution through integration and interfacing with them •Targeting mid cap and large cap companies •Extending to pre-IPO firms •London •Singapore •Hong Kong • Web conference tool • Cast wider network of media distribution channels • Interface and integrate with other social media platform Media reach Core target expansion Additional features Geographic expansion Long Term Strategy and Identified Growth Vectors
  • 18. 18 Confidential Achievements • Boardvote is generating interest from IR firms and listed companies • It has been generating traction and has had about 600,000 unique visitors, without any marketing Technology • Site is live • Product is late beta stage • Site is interfaced with primary data source and integrated with Stocktwits and Twitter Traction - users* Traction - Users 1 3 2 Total visits: 1,034,714 Bounce rate: 0.73% Total Unique visits: 597,296 Pages/visit: 2.66 Average monthly visits: 45,000 Total Page-views: 2,751,962 Note: (*) Google Analytics Jan-Dec 2013
  • 19. 19 • To raise $500K (Seed) 2019201720162015 2018 Timeline Projection • To build tracking and analytic tools on the platform Use of Funds: • Development Works - $260k • Marketing - $30k • Payroll - $200k • To raise $3.0m (Series A) • 138 clients Fund Raising Work-in Progress • 823 clients • Revenues: $5.3m • EBITDA: ($1.3m) • 2,564 clients • Revenues: $20m • EBITDA: $11.9m • 5,764 clients • Revenues: $48.8m • EBITDA: $39.4m
  • 20. 20 Confidential Contacts Umar Abdulhamid Co-Founder and CEO BOARDVOTE Inc + 1 (917) 886-3348 umar@boardvote.com www.boardvote.com