Designing Mobile Search — Frankfurt Edition
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Presented at the Enterprise Search Frankfurt meetup on November 22, 2011.
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Designing Mobile Search — Frankfurt Edition
- 1. Designing Mobile Search by Tyler Tate, TwigKit photos by Matthew Kenwrick, , Mikhail Koninin, Neil Oliver, Iam Carroll, Pithawat Vachiramon, Kamshots
- 2. ux search
- 5. <widget:facets facets=”Categories,Sources” type=”expandable” />
- 6. <widget:facets facets=”Categories,Sources” type=”expandable” />
- 8. Designing Mobile Search 1 The Rise of the Cross-Channel Experience 2 Characteristics of Mobile Search 3 Design Patterns for Mobile Search 4 Implementation Strategies for Mobile Search
- 9. 1 THE RISE OF CROSS-CHANNEL EXPERIENCES photos by William Hook, Risager, and Whatleydude
- 11. source: Google
- 12. photo by Alaina Buzas
- 18. Retail – REI
- 19. Travel – Virgin Atlantic
- 20. Banking – Bank of America
- 21. Cross-Channel Design Principles ✴ Consistency Users should be able to accomplish a given task in a like manner across all channels.
- 22. Cross-Channel Design Principles ✴ Consistency Users should be able to accomplish a given task in a like manner across all channels. ✴ Optimization Each channel should play to its strengths.
- 23. Cross-Channel Design Principles ✴ Consistency Users should be able to accomplish a given task in a like manner across all channels. ✴ Optimization Each channel should play to its strengths. ✴ Continuity Each channel must be aware of all the others.
- 24. 2 CHARACTERISTICS OF MOBILE SEARCH photos by William Hook, Risager, and Whatleydude
- 25. “Mobile will be bigger than desktop Internet in 3 years” – Morgan Stanley
- 26. users info context needs
- 27. users info context needs
- 28. Partial Attention “I like to imagine people as ‘one eyeball and one thumb.’” – Luke Wroblewski, Mobile First
- 29. Delayed Grati cation Later 30% At the time 45% Never 25% – Sohn et al. 2008, http://tinyurl.com/mobileinfoneeds
- 30. Average Query Length Computer iPhone Mobile Words 2.93 2.93 2.44 Characters 18.72 18.25 15.89 – Google, http://www2009.eprints.org/81/1/p801.pdf
- 31. Average Queries per Session Computer iPhone Mobile 1.94 1.82 1.7 – Google, http://www2009.eprints.org/81/1/p801.pdf
- 32. users info context needs
- 33. Casual Lookup Learn Investigate
- 34. Time Casual Lookup Learn Investigate
- 36. Casual Lookup Learn Investigate Checking Topical Informational Trivia Notifications Research Friend Local Geographic Directions Check-ins Exploration Personal Checking Checking Info Email Calendar Product Transactional Monitoring
- 37. users info context needs
- 38. Contextually-driven Info Needs Intrinsic 28% Contextual 72% – Sohn et al. 2008, http://tinyurl.com/mobileinfoneeds
- 39. spatial temporal social
- 40. – Church & Smyth 2009, http://tinyurl.com/understandingintent
- 41. Mobile Search Design Principles ✴ Answers over results Mobile information needs are more defined than some desktop searches and are contained in shorter sessions.
- 42. Mobile Search Design Principles ✴ Answers over results Mobile information needs are more defined than some desktop searches and are contained in shorter sessions. ✴ Precision over recall Mobile users are less likely to refine their search than desktop users. Ensuring that the best matches are on the first page is important for mobile.
- 43. Mobile Search Design Principles ✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity.
- 44. Mobile Search Design Principles ✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity. ✴ Time awareness When users are interested in timely information, and filter results by time period.
- 45. Mobile Search Design Principles ✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity. ✴ Time awareness When users are interested in timely information, and filter results by time period. ✴ Social awareness Mobile search should both incorporate social signals as well as facilitate collaboration.
- 46. 3 DESIGN PATTERNS FOR MOBILE SEARCH
- 47. Components Activation Methods Display Methods Search results Always visible Modal Search box Button Full-screen Sort controls Gesture Inline Faceted nav Breadcrumbs
- 48. The Search Box
- 50. Always visible Search... Sort
- 51. Button
- 52. Gesture Search... Sort Inline
- 53. Gesture Sort Search... Inline
- 54. Gesture Sort Inline Search...
- 55. Gesture Sort Inline Search...
- 56. Sort Controls
- 57. Always visible Best Match Price Date
- 58. Button Sort
- 60. Best Match Refine Price Date
- 61. Best Match Refine Price Date Filter by Category Acoustic Condition Price Seller Buying Formats Location
- 64. Best Match Refine Price Date Filter by Category Acoustic Condition Price Seller Buying Formats Location
- 65. Best Match Refine Price Date Narrow by New Refurb. Used Broken Category Acoustic Price Buying Formats Location
- 66. Best Match Refine Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location
- 69. Best Match Refine Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location
- 70. Best Match Refine Price Date Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location
- 73. Always visible Search... Sort Match Best Price Date Electric Acoustic Bass Aplifiers Access
- 75. Always visible Search... Sort Match Best Price Date Electric Acoustic Bass Aplifiers Access
- 76. Gesture Best Match Refine Price Date Inline
- 77. Price Gesture Best Match Refine Price Date Category Acoustic Inline Seller Buying Formats
- 78. Gesture Best Match Refine Price Date Inline Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats
- 81. Button Best Match Refine Price Date Refine Modal
- 82. Button PriceMatch Best Refine Price Date Refine Modal Category Acoustic Seller Buying Formats
- 83. Button Best Match Refine Price Date Refine Modal Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats
- 87. Gesture RefineBest Match Price Date Full-screen Used Broken Acoustic
- 88. Gesture Best Match Refine Price Date Full-screen Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats
- 89. Button Guitar Best Match Price Date efine R Full-screen
- 90. Button Search... Guitar Best Match Price Date efine Refine R Full-screen Best Match Refine Price Date Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price
- 91. Button Search... Best Match Refine Price Date efine RDone Full-screen Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location
- 92. Breadcrumbs
- 93. Guitar Best Match Price Date efine R Showing new, acoustic guitars. Sorting by price.
- 95. 1. Native Apps Pros: Cons: ✴ Apps feel native ✴ Must be built per platform ✴ Greater access to OS features ✴ Expensive to build and ✴ Works offline maintain ✴ Marketed in ✴ App store must app store approve & takes cut of sale
- 96. 2. Mobile Web Apps Pros: Cons: ✴ One app for all ✴ Doesn’t feel mobile platforms native ✴ Easier to update ✴ Lacks access to core OS features ✴ No maintenance needed for OS upgrades ✴ Keep all profits
- 97. 3. Responsive Websites Pros: Cons: ✴ One code base ✴ Definitely doesn’t for all channels – feel native desktop & mobile ✴ Not as optimized ✴ Cheap to build for each channel and maintain ✴ No offline access ✴ Consistent ✴ Lacks access to experience core OS features across channels
- 101. ENTERPRISE SEARCH Meetups www.searchmeetups.com ENTERPRISE ENTERPRISE SEARCH SEARCH London Frankfurt
- 103. Designing Mobile Search by Tyler Tate, TwigKit photos by Matthew Kenwrick, , Mikhail Koninin, Neil Oliver, Iam Carroll, Pithawat Vachiramon, Kamshots