How to succeed with Social Gaming in Europe – Thorbjörn Warin
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Social Marketers Summit | CZ 2010
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How to succeed with Social Gaming in Europe – Thorbjörn Warin
- 1. 1 Social Games ThorbjörnWarin , Head of Marketing wooga
- 2. > Social Gaming> wooga> Business Opportunities 2
- 3. > Social Gaming> wooga> Business Opportunities 3
- 4. 4
- 5. Games are forgamers 5 everyone Playing games is a core human desire,like listening to music or reading stories But gamers represent only a small partof those who like playing games (=everyone)
- 6. The Age of Facebook 6
- 7. 500m unique users per month Photo sharing #1 site by time spent 250m per day 70% use apps 7 Video Mobile
- 8. 8 550,000 apps & games Only 250 (0.05%)have over 1m MAU
- 9. Virtually all top Facebook games developers are social games specialists 9 Data: Aug 2010; Source: AppData.com
- 10. And the money…? 10 Freemium Virtual goods Ad funded Data: Aug 2010; Source: AppData.com
- 11. Social Gaming companies 11 THQ Stock value $241m Playfishpricetag $400m Ubisoft Stock value $639m Playdompricetag $763m EA Stock value $5,15b Zynga est. value $5,00b
- 12. > Social Gaming> wooga> Business Opportunities 12
- 13. wooga – world of gaming 13 Localization & Emotional Attachment
- 14. Brain Buddies 14 Releasedsummerof 2009 +10 million total uniqueplayers Monetization = t-shirtshop Most popular „braingame“ on Facebook
- 15. Bubble Island 15 ReleasedFebruary 2010 AwardedBest Social Game in August 2010 Monetization = extra boosters, „save points“ Emotional engagementkeytosuccess
- 16. 16 Released May 2010 +3 million MAU andgrowing Monetization = virtualgoodsandboosters
- 17. 17 Released May 2010 +3 million MAU andgrowing Monetization = virtualgoodsandboosters
- 18. Localize! 18
- 19. 19 FrontierVille Restaurant City Monster World
- 20. 20 LocalizationChecklist [✔] Support different character sets ( accents, umlauts, etc ) [✔] Support different languages within the game ( XML-file ) [✔] Certain languages are wider( english +50% ) [✔] No text embedded in images [✔] Localize customer care [✔] Localize fan page posts [✔] Localize payment [✔] Localize virtual goods
- 21. > Social Gaming> wooga> Business Opportunities 21
- 22. Business opportunities: brands 22 Usesocialgamestogrowyourown Facebook presence Targetedoffers Integrated offers
- 23. Business opportunities: marketers and affiliates 23 „SocialAffiliateNetowrks“ Performance baseddirectresponsemarketing
- 24. 24 Thanks! wooga.com/jobs (+20 open positions!) tw@wooga.com