Kingston Flash Mob

2. Foursquare
Not very successful
3 check in locations
Only check ins by classmates in one location
“market square”
Lack social media integration i.e. Twitter
integration capability but was not utilized

3. Instagram
Went okay
Only one user for the account
Not able to tag the “chalkabout” profile
Only 10 followers
Lack of social media integration

4. Pinterest
Went okay
Not enough followers
No re-pins by current followers
Not right channel for hockey team

5. Doodle.ly
Not successful
No engagement
Only select people useDoodle.ly
No cross media integration with other platforms

6. Youtube
Success
147 views on both uploaded videos of event
Videos linked to the Facebook page
Before and after videos of event

7. Slideshare
Semi success
Each slide had over 50 views
16 followers
Able to share over all platforms
Visual appeal

8. Twitter
2 personal Twitter accounts
No retweets or favourites
One of the top tool for a flash mob

9. Facebook
Success
25 likes
Was able to share over multiple social media
platforms
Allowed for updates

10. Google Plus+
Able to create event for flash mob
Used personal accounts
Good tool to bring in people from different areas
Made into an event only one person attended

11. Mistakes/Missed
Opportunities
More pre-planning time needed
Building more of a community for the event
Settling on a clear plan took to much valuable time
Changed from flash mob to just event
To far spread
The event should have been held in one central area

12. Content (The good and the
Bad)
Every channel was utilized
Needed more cross media integration with each
channel should of optimized
Channels that posted before and after shots was a
success because it was a way to measure the event
Not enough followers from outside the class used
other tools such as Foursquare, Pinterest, Doodly.

13. Top Success
Town square was optimal spot to hold a bigger
event
Youtube videos were success
Creative artwork in town square
Lots of Twitter and Instagram photos

14. Recommendations
More time to build a community
More cross media integration
Event should have been held in only one area
The event should have been held early on (To Cold)
Should of utilized some traditional medias as well

15. CMOST
Multiple channels were used
All channels should of tried to connect with one
another to gain more followers
A few to many unnecessary channels used for
the event
Some integration went well (Twitter, Facebook)

16. Channel Choice
Too many channels were used
Facebook, Twitter and Youtube would be the
best tools to approach a flash mob
With tools mentioned above creating a tighter
community would have been easier
With three channels mention creating a
community and buzz would be more successful

17. MARCOM
Not enough of a connection to the Fronts
Little to no results were made
Did not target the Fronts fans appropriately

18. Tactics
Location at market square was a prime location
for a bigger event
Timing need to be changed to an earlier time
4:17 was to late
Engagement, needed more interaction