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Running your high school library like a business ,[object Object],[object Object]
Evolution of this Presentation  ,[object Object],[object Object],[object Object],[object Object]
Goals of this Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Topics Covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can the best business teach libraries? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are Knowledge Workers? According to Peter Drucker  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Netflix vs. Blockbuster           Chart from http://finance.yahoo.com
What does the case of Netflix vs. Blockbuster say Directly to Libraries? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customers: The First 'C' ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Things about our Customers
Poll on Library Web site    What is your favorite tool for communicating with friends and family? Text message via phone  48  52.7% Phone (voice)  20  22% Facebook, Myspace  13  14.3% Email  7  7.7% AIM/Internet instant message  2  2.2% Paper (cards and letters) 1  1.1%   
Customer Relationship Management  (CRM)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM-Segmentation is everything! ,[object Object],[object Object],[object Object]
CRM-Marketing vs. Distribution ,[object Object],[object Object],[object Object],[object Object]
Final words on CRM and Marketing    ,[object Object],[object Object],[object Object],[object Object],[object Object]
Things we can do to understand and serve our customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips on winning over teacher customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Specific methods of understanding customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Ideas from the audience
Competition: The 2nd 'C' ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First the good news! ,[object Object],[object Object],[object Object],[object Object]
Now the bad news! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology in Business vs. Schools ,[object Object],[object Object],[object Object],[object Object]
Technology in Business vs. Schools (cont.)‏ ,[object Object],[object Object]
What schools and librarians can do     ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features we should consider for our Library Automation software ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Ideas for making Library Web resources more accessible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What else can we do about competition? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmarks: Striving to be like our competitors or Best-of-Breed leaders ,[object Object],[object Object],[object Object],[object Object],[object Object]
Change: The Last 'C' Change is a Constant   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The school library as a retail store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some more radical ideas from retail ,[object Object],[object Object],[object Object],[object Object],[object Object]
A few words about social media marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideas for libraries on Facebook ,[object Object],[object Object],[object Object]
Marketing: the 6 P Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object]
Price ,[object Object],[object Object],[object Object]
Packaging ,[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People: Who are the target customers? How will campaign touch them? ,[object Object],[object Object],[object Object],[object Object]
High School Marketing Collaborative  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography     ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography-Continued ,[object Object],[object Object],[object Object],[object Object]
Acknowledgments     ,[object Object],[object Object]

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Running your high school library like a business

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  • 7. Case Study: Netflix vs. Blockbuster           Chart from http://finance.yahoo.com
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  • 11. Poll on Library Web site   What is your favorite tool for communicating with friends and family? Text message via phone  48  52.7% Phone (voice)  20  22% Facebook, Myspace 13  14.3% Email  7  7.7% AIM/Internet instant message 2  2.2% Paper (cards and letters) 1  1.1%   
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Notas do Editor

  1. How many people still have a positive opinion about business? History of presentation.  Failure of social media marketing project.  Delving into business books, reading business week, and thinking, led me to a different approach.
  2. Envision a collaborative efforts where hundreds of librarians share their best ideas and collaborate with colleagues
  3. Show Destiny Demo here!