How to create an online marketing strategy with social media
1. Friday Lunch and Learn
Presented by Thomas Wooldridge
http://thomaswooldridge.com & http://Relamark.com
Relamark Twool9 #TWOOL9 #webmarketing
Presented by:
http://thomaswooldridge.com #TWOOL9
#webmarketing
2. Why Social Media Marketing
Presented by: http://thomaswooldridge.com #TWOOL9 #webmarketing
3.
4. 1. What Area do you want Target
2. How does your Competitor Market use
Social Media
3. What is your Unique Selling Position
4. Who can you network/partner with to help
leverage your brand.
5. How Much Time can you Dedicate
Presented by: http://thomaswooldridge.com #TWOOL9 #webmarketing
5. 1. Basic 5 Pages- About Us, Product/Services,
Portfolio/Case Studies, Blog, Contact Us.
2. List entire Leadership Team with personal
Linkedin profiles
3. Interactive Blog with Facebook Comments
4. Always informative Content (Be the Leader
in the Community)
Presented by: http://thomaswooldridge.com #TWOOL9 #webmarketing
6. 1. Picked 1 or 2 Platforms that are exclusive
2. Use ONE EMAIL to create ALL the major
Social Media accounts.
3. Use RSS APPs to communicate to multiple
profiles at the same time. (Graffiti RSS)
4. Properly train the Staff
Presented by:
http://thomaswooldridge.com #TWOOL9
#webmarketing
7. 1.Identify Spheres of Influence to
expand your Social Media Profiles
2.Purchase Advertising
3.Not recommended but you can
BUY Likes
Presented by:
http://thomaswooldridge.com #TWOOL9
#webmarketing
8. 1.Don’t always Pitch Ideas
2.Be helpful and interact
3.Offer some Value
4.Find out who the Brand
Influencer's are
Presented by:
http://thomaswooldridge.com #TWOOL9
#webmarketing