Learn what popularity on Twitch can do for sales and retention of your game and how developers are fostering active communities. Featuring a case study on PLAYERUNKNOWN'S BATTLEGROUNDS.
Brendan Rocks, Data Scientist of Developer Success, Twitch
Ian Murray, Lead Data Scientist of Community, Social, and Discovery, Twitch
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Why Game Developers Care About Twitch - TwitchCon Developer Day 2017
1. Introductions
Brendan Rocks
Data Scientist, Developer Success
Twitch: compl337
Twitter: @rocksbrendan
Ian Murray
Lead Data Scientist, Community
Twitch: icarus
Twitter: @advnturecaptlst
6. 100K
Sub-Sample of Users
With Twitch & Steam
Linked
Games watched
over time on Twitch
Games bought and
played over time
on Steam
Internal Twitch Data Steam Public API
9. #TwitchDevDay
80% of Sales
Came From Mid-Tier Broadcasters
80% of Hurtworld’s sales came from
broadcasters who streamed Hurtworld for at
least 10 hours, or on 3 separate days
H U R T W O R L D
15. “PUBG works really well on stream
because you can modulate the intensity
of gameplay - the early game allows me
to talk to my chat and the tense late
game generates hype and clips”
ToddAwesome
16. Origins of the PUBG Community
appeal within multiple gaming genres
streamers
streamers
viewers
17. Origins of the PUBG Community
streamers
streamers
viewers
appeal within multiple gaming genres
18. “Having a long closed beta where you were allowed
to stream the game generated authentic hype
because people saw streamers returning to play
PUBG without it being a sponsored stream, it also
had the effect of making streamers some of the
best players as the competitive scene developed”
Halifax
20. #TwitchDevDay
PUBG Stats Prior to Early-Access
Custom Servers for Content Creators
9 Tournaments
Live Playtesting & Feedback
6 Months
Unique Channels
2,308 Streamers
Ongoing Bug Fixing and Updates
13 Patches
21.
22. “The PUBG streamer community is really
interconnected - because we all co-stream
together, forming teams for invitational
tournaments was painless”
TSM_Viss